Experience

Harvard Business Services, Inc.

• United States
• Legal Services
• 1 - 100 Employee

• Director of Marketing

  • Jun 2021 - Present

  Manage day-to-day marketing tasks including multimedia content creation, managing marketing budget and ad spend, strategizing and executing digital campaigns, overseeing SEO/SEM, maintaining website content and optimization, social media, company blog, email marketing blasts, and prepare marketing data reports. Handle community outreach including the annual student scholarship program. Manage day-to-day marketing tasks including multimedia content creation, managing marketing budget and ad spend, strategizing and executing digital campaigns, overseeing SEO/SEM, maintaining website content and optimization, social media, company blog, email marketing blasts, and prepare marketing data reports. Handle community outreach including the annual student scholarship program.



State of Delaware

• United States
• Government Administration
• 700 & Above Employee

• Community Relations Officer

  • Mar 2019 - Jun 2021

  - Managed six Division of Public Health program's public relations and marketing platforms working with various senior leaders, division directors, and state government dignitaries. - Created, wrote, edited, and approved various content including: flyers, social media posts and graphics, newsletters, brochures, forms, public notices, web pages, event materials, press releases, and internal communication messaging.- Created and implemented marketing and communication strategy plans for my programs.- Tracked and reported Division's media mentions daily.- Served as primary videographer/editor for the division's communications office.- Served as secondary social media coordinator for the division.- Served in State Health Operations Center (SHOC) during crisis communication situations as Social Media/Web Coordinator and secondary Call Center/Email Manager to keep front-line messaging consistent across multiple state agencies and the public. Managing an in-person and remote staff of 12 call and email operators, and two to three assistant center managers. - Assisted with event planning, event staffing, and photography as needed.



Mohawk Electrical Systems, Inc.

• United States
• Defense and Space Manufacturing
• 1 - 100 Employee

• Marketing & Communications Manager

  • Nov 2016 - Mar 2019

  I managed the internal and external marketing and communication efforts of the company including: website content and management using WordPress, SEO/SEM, created and executed strategic marketing plans/campaigns for domestic and international expansion, managed social media channels, organized and attended trade shows, drafted and published press releases and eblasts. I created and managed editorial calendar of content, social media postings, and monthly newsletters to both customers and staff. In addition to my marketing duties, I managed local and national vendor and supplier contracts and negotiations. As an on going community effort, I worked with local and national non-profits and military historical societies to bring awareness to the history and production of the M18A1 Claymore Weapon System.Achievements:• Increased quote generation by 55% year-over-year in Q1 2019 from previous Q1 in 2018. • Increased social media following by 25% in Q1 2019 from year-end Q4 2018. • Increased YOY (2017-2018) quote generation by 17%.• Increased YOY (2016-2017) quote generation by 133%.• Developed and executed the company's first IMC plan in 2016 by re-launching the company website to include blog engagement, video campaigns, and social media advertising campaigns to achieve 2017 growth.• Developed and implemented an internship partnership with Delaware Technical and Community College's Advanced Manufacturing Pathway. Lead the recruitment and program design specifically to Mohawk in summer of 2017.

• Marketing Associate

  • Jun 2016 - Nov 2016



Penske Truck Leasing

• United States
• Truck Transportation
• 700 & Above Employee

• Senior Rental Representative

  • Jan 2015 - Mar 2016

• Rental Representative

  • Apr 2014 - Jan 2015



WMDT 47 ABC News

• Master Control Operator

  • Jul 2013 - Apr 2014

• MC/Studio Tech

  • Feb 2013 - Jul 2013