Experience

Center for Heirs' Property Preservation

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Director of Communications

  • Aug 2019 - Present



Medical University of South Carolina

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Freelance Writer

  • Feb 2019 - Aug 2019

  Freelance copywriter for Office of Annual Giving. Interview doctors, faculty, students and patients, to formulate and compose compelling stories, articles and materials to help solicit donations and funding for various colleges and scholarships from alumni and donors. Freelance copywriter for Office of Annual Giving. Interview doctors, faculty, students and patients, to formulate and compose compelling stories, articles and materials to help solicit donations and funding for various colleges and scholarships from alumni and donors.



WCSC-TV Live 5 News

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Director of Marketing

  • Dec 2016 - Jan 2019

  Director of Marketing for Raycom-owned (now Gray Media) CBS affiliate. Station brand manager for top rated news and information company, winning every newscast time period across the board in the Charleston market. Responsible in maintaining and increasing ratings dominance in social media, digital, and on-air products. Oversee all station community projects and events, public relations, marketing, promotion and sales production. Involved daily in WCSC’s core news product, editorial and content. As station’s creative director, shape focus and company direction while guiding internal agency of commercial production in helping WCSC’s accounts and clients. Manage on-air inventory and outside media spending across all platforms. Responsible for launching new station digital platform, Lowcountryweekend.com. A videocentric website showcasing all the incredible lifestyle aspects of the Charleston area.



KSDK - 5 On Your Side

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Director of Marketing and Promotion

  • Nov 1999 - Apr 2016

  For over 16 years, served as marketing director for TEGNA-owned (formerly Gannett) NBC affiliate legacy station KSDK. My charge was to grow audience and engagement across multiple platforms and increase ratings and revenue. I was the company brand manager who oversaw all media relations, public relations, community affairs, production and marketing efforts. Involved hands-on with the creative process and strategic planning. Oversaw conception and execution of all marketing materials as well as station’s on-air and on-line visual look. Intimately involved in news product, production and content, maintaining brand management both internally and externally. Launched the station web site and continued as brand manager for ksdk.com and other digital platforms. Responsible for stations social media and built KSDK’s Facebook site to one of the top in the country with more than 430,000 fans. Initiated station twitter account and have built and managed site to over 125,000 followers. Managed millions of dollars in on-air and digital inventory, departmental budgets, and 14 employees. Responsible for public and media relations, stations community efforts and the production of station’s 1 hour daily program ‘Show Me St. Louis’. Helped in creation of “A Place to Call Home”, nationally acclaimed community initiative that has found forever homes for more than 600 foster children. Helped in building Komen St. Louis Race for the Cure into one of the largest in the world. Oversaw the purchase of all outside media for station marketing purposes. Served on national advisory boards for CBS Kingworld and NBC. Regional Marketing representative for NBC for more than 6 years. Vast experience working on various network and corporate initiatives and committees on local and national levels. Managed entire Gannett Broadcasting’s Make a Difference Day in 2014 (46 TV stations nationwide).



KSL 5 TV

• Broadcast Media Production and Distribution
• 200 - 300 Employee

• Director of Brand Services

  • May 1995 - Nov 1999

  Creatively guided and managed Utah’s predominant news station through affiliation switch from CBS to NBC. Managed the change to metered market environment while growing ratings across all news programs. Responsible for all public relations and media relations. Passionately involved with local news product where newscast of record was consistently ranked as one of the highest rated of all metered markets in the country. Oversaw entire station’s creative undertaking and on-air look. Brand manager for one of NBC’s premiere local affiliates. Managed on-air inventory, departmental budget, and sixteen employees across three distinct departments. Developed and launched market’s first media website, ksl.com (now Deseret Digital). Coordinated promotion and marketing efforts for extensive station commitment to news, community events, local programming, community affairs, and official sponsorship of 2002 Olympic Winter Games. Responsible for station’s PR activities as well as involved with ownership’s community reputation. Vital member of stations management and operations team. Launched sister station KCSG, a PaxNet affiliate located in Cedar City / St. George, Utah.

• Program Development / Programming Senior Producer

  • Jul 1994 - May 1995

  Developed, created and implemented long-format programming for KSL Television. Launched highly successful half-hour weekly show, "Utah Business”, in sponsorship with existing magazine. Other projects included “Outdoors with Doug Miller,” prime time sports specials and entertainment programming. Other responsibilities included producing game coverage of BYU and Air Force Academy athletics including basketball, football, and gymnastics broadcasts for KSL television and syndication on the Video West and Blue & White Networks.