Jeff Williams
Chief Marketing Officer at MomoHomes- Claim this Profile
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Bio
Credentials
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Business Administration, University of Washington
University of Washington
Experience
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Momo Homes
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Residential Building Construction
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1 - 100 Employee
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Chief Marketing Officer
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Jun 2022 - Present
The aim of the housing startup Momo Homes is to build beautiful, affordable, sustainable houses at scale. Our moonshot is to do all that by 2030. As the company's chief marketing officer, my role has been to create and execute the brand, marketing, and content strategies. Strategic deliverables have to date included: brand messaging framework, operationalization plan, and presentation deck; company culture strategy; overall marketing strategy, including: content strategy (blog, social media strategy, newsletter, etc.); retention strategy; and the Momo BHAG. Tactical deliverables include: all website content; sales collateral (one-sheets, presentation decks, one-liner); investor content; explainer video; newsletter copy and production; blog copy and production; ad copy; trade-show content; selection of CRM, email-marketing, and webinar platforms; and creation of a knowledge base. Show less
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320 Sycamore Studios
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Greater Seattle Area
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Publisher, Editor, Children's Book Author
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Jan 2012 - Present
Founder, publisher, editor. Author of 13 children's books. Founder, publisher, editor. Author of 13 children's books.
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Gravity Payments
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United States
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Financial Services
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100 - 200 Employee
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Senior Copywriter & Content Strategist
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Jan 2019 - May 2020
Copywriting (all marketing communications content). Content-marketing strategy and execution. Brand messaging. Go-to-market strategy. Blog and social-media: Writing and management. Copywriting (all marketing communications content). Content-marketing strategy and execution. Brand messaging. Go-to-market strategy. Blog and social-media: Writing and management.
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Yesler - Part of Accenture Interactive
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United States
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Marketing and Advertising
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1 - 100 Employee
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Copy Director
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Feb 2016 - Jan 2019
Copywriting SME/copywriter for B2B technology companies such as Google, Microsoft, Amazon, SAP Concur, and more. Copywriting SME/copywriter for B2B technology companies such as Google, Microsoft, Amazon, SAP Concur, and more.
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POP
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United States
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Advertising Services
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500 - 600 Employee
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Senior Copywriter
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Sep 2015 - Feb 2016
Copywriting, concepting, and strategy for a variety of clients, including VMware, Trident Seafoods, and AAA of Washington. Copywriting, concepting, and strategy for a variety of clients, including VMware, Trident Seafoods, and AAA of Washington.
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Acme Content
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Greater Seattle Area
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Founder, Marketing Strategist, Content Strategist, Copywriter
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Jan 2012 - Feb 2016
Acme Content is a marketing consultancy focused on creating compelling, repeatable messaging and marketing strategies for businesses big and small. Whether you need a website refresh, an updated email campaign, or a full-fledged marketing makeover for your brand, we deliver copywriting and messaging excellence combined with deep expertise in marketing strategies that stick over time. Acme Content is a marketing consultancy focused on creating compelling, repeatable messaging and marketing strategies for businesses big and small. Whether you need a website refresh, an updated email campaign, or a full-fledged marketing makeover for your brand, we deliver copywriting and messaging excellence combined with deep expertise in marketing strategies that stick over time.
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Capelli's Gentlemen's Barbershop
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United States
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Consumer Services
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1 - 100 Employee
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Marketing Communications & Brand Strategy Lead, Senior Writer
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2014 - 2015
Created the brand strategy, key messaging and content strategy. Executed all website copywriting and online content. Developed employee training and onboarding processes to inculcate brand strategy across the organization. Developed and executed social media strategy. Wrote all public relations messaging. Created the brand strategy, key messaging and content strategy. Executed all website copywriting and online content. Developed employee training and onboarding processes to inculcate brand strategy across the organization. Developed and executed social media strategy. Wrote all public relations messaging.
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Amazon
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United States
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Software Development
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700 & Above Employee
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Senior Editor & Content Strategist, Customer Service Team
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Sep 2008 - Aug 2010
Created improvements to customer service content that achieved a savings of more than $3 million per year. Earned prestigious Door Desk award. Created and maintained mission-critical customer service content for more than 40 internal business customers. Created improvements to customer service content that achieved a savings of more than $3 million per year. Earned prestigious Door Desk award. Created and maintained mission-critical customer service content for more than 40 internal business customers.
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Expedia Group
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United States
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Software Development
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700 & Above Employee
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Marketing & Communications Lead, Speechwriter, Senior Writer, News Editor
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Dec 1999 - Mar 2007
Developed and executed strategy for customer service website and email content. Wrote and executed company news policy. Created communications materials for senior management. Managed, produced, wrote, and edited Expedia's 10th anniversary magazine. Developed and executed strategy for customer service website and email content. Wrote and executed company news policy. Created communications materials for senior management. Managed, produced, wrote, and edited Expedia's 10th anniversary magazine.
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MSNBC
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Broadcast Media Production and Distribution
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400 - 500 Employee
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Senior Editor
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Jun 1996 - Dec 1999
Created and executed strategy for MSNBC.com Travel section that led to a doubling of page views in 4 months. Created story packages, and wrote and edited stories on sports, travel, entertainment, and the arts. Created and executed strategy for MSNBC.com Travel section that led to a doubling of page views in 4 months. Created story packages, and wrote and edited stories on sports, travel, entertainment, and the arts.
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Education
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University of California, Irvine
Bachelor of Arts, English Language and Literature/Letters -
University of Utah
Master of Science, History