Experience

Brand Assembly

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Event Production Manager

  • Apr 2022 - Present

  Producer of Brand Assembly Show, the US West Coast’s largest contemporary apparel tradeshow quarterly featuring 200+ brands and host to 1,000+ buyers – additional events and activations include The 10th Dimension (consumer-facing marketplace featuring emerging designers and artisans in the home/gift, beauty/wellness, cannabis and up-cycled/vintage markets) and Wylde Hudson pop-up shop opening in Bentonville, AR Project management responsibilities include conception, execution and financial reconciliation of all events, venue scouting, floor plan development, sourcing show furniture/decor, A/V equipment, and food/beverage sponsors, communicating with brands/exhibitors, creating supporting documents (timeline/run-of-show, contact sheets, service orders/invoices, etc.) and leading on-site production teams Maintained or reduced forecasted budgets for each show by comparing and negotiating with vendors, successfully slashing production costs an average of 15% compared to prior corresponding seasons’ shows Worked cross-departmentally with sales and marketing departments to ensure the successful ideation, development and execution of each event consistently hitting revenue targets and attendance levels Show less



Streeters

• United Kingdom
• Photography
• 1 - 100 Employee

• Producer

  • Jan 2022 - Apr 2022

  Producer for an illustrious roster of wardrobe stylists, hair/makeup artists and creative/movement directors for a luxury artist management agency based in New York and London. Producer for an illustrious roster of wardrobe stylists, hair/makeup artists and creative/movement directors for a luxury artist management agency based in New York and London.



Cutler Salon

• United States
• Individual and Family Services
• 1 - 100 Employee

• Brand Development Manager

  • Jul 2020 - Dec 2021



Brand Assembly

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Show Production Manager

  • Jul 2019 - Apr 2020

  Producer of eleven women’s contemporary fashion trade shows (Brand Assembly Show, Reassembled Show and BA|LANCE) in four cities (New York, Los Angeles, Dallas and Paris) over an eight month period hosting 200+ brands and 1000+ buyers at our busiest show of the season Responsibility highlights include floor plan development, managing vendor relationships (furniture rental/repairs, storage logistics, venue scouting), communicating with brands/exhibitors and managing production team to ensure successful event execution Show less



Rob Peetoom

• Netherlands
• Personal Care Services
• 1 - 100 Employee

• Salon Operations Manager

  • Sep 2017 - May 2019

  Developed business plan and marketing strategies for the first US location of an internationally renowned beauty salon company while honoring the legacy of the 50-year old brand including Policies & Procedures, employee commission-structure, local and national press outreach, budgetary guidelines and financial/performance goals Worked closely with project management team, contractor and architect to design and buildout a 4000+ square foot salon destination with 23 styling chairs, three spa rooms and hair academy – selected by Salon Today as Second Runner-Up for Salon of the Year 2019 Sourced, hired and trained an opening team of twenty employees including stylists, colorists, assistants and front desk staff including on-boarding all HR documents, visa applications and living accommodations for Dutch staff Produced Grand Opening event activations introducing the brand to the US market and Williamsburg neighborhood and multiple experiential marketing events in-salon with brand partners including New York Magazine, Glossier, Condé Nast and more Created multiple internal communication projects including written content for Peetoom Bookazine and a series of elevated luxury customer-service short films used as training materials for client-facing staff members Show less



SHADES OF GREY

• United States
• Advertising Services
• 1 - 100 Employee

• Freelance Production Manager

  • Jan 2017 - Sep 2017

  Assist Principal of company with runway show, presentation and campaign shoot production for NYFW Fall 2017 Clients, including Zimmermann, Claudia Li and Parsons School of Design Handle vendor negotiations, budget coordination, backstage management and event execution Manage collection coordination division of the agency working with coordinators on scheduling, supply management and preparation leading up to the event Procure formal vendor estimates against required scopes of work, including the ability to quickly source multiple bids from skilled and reputable companies Show less



Josh Wood Productions Inc.

• Events Services
• 1 - 100 Employee

• Executive Assistant / Freelance Production Coordinator

  • Dec 2016 - Mar 2017

  Reported directly to the CEO & Founder of NYC based international event production company Maintained highly complex personal and professional calendar including heavy scheduling of international and domestic meetings, conferences, and travel including flights, hotels, and transportation Resolved discrepancies with vendors, claims resolution, and negotiate favorable terms and pricing agreements with vendors for cost effectiveness Executed verbal and written communication with clients, celebrities, agents and government officials Managed backstage and front-of-house logistics for numerous high-profile events including Madonna’s Raising Malawi Benefit at Art Basel, the Anthology Film Archives Benefit and Auction, and the Coach 75th Anniversary Party – Duties included large-scale seating assignments, celebrity talent wrangling, overseeing hair/makeup/beauty execution, and developing program of auction items Show less



Blu Salon

• United States
• Retail Art Supplies
• 1 - 100 Employee

• Salon Director / NYFW Events Manager

  • Dec 2013 - Nov 2016

  Managed scheduling, payroll and human resource activities for full company staff, encompassing over 100+ individuals while embodying impeccable customer service for our luxury clientele Coordinated all hair/beauty logistics for New York Fashion Week (upwards of 35+ shows per season), striving towards expanding the reputation of the company in the fashion/editorial arena by developing strategies with creative talent agencies, production companies and public relation firms to successfully deliver the designer’s ultimate artistic vision Executed Professional Development Meetings and coach service providers (with a strong focus on entry-level stylists and assistants) in an effort to help cultivate their individual careers and their longevity with the brand, emphasizing the pillars of rebooking, retailing and referrals Developed and led ongoing People Skills/Business Bootcamp Class with a focus on positive communication skills, career-oriented personal mission statements, consultation techniques, etc. in an effort to boost team morale and foster an ongoing relationship between management and service providers Show less



Blu Salon

• Edgewater, NJ

• Salon Manager

  • Jun 2001 - Dec 2013

  Responsible for all daily activities pertaining to the general upkeep and effective running of a mid-size, upscale salon managing 30+ employees Developed and acted as project co-manager for an expansion in the summer of 2008, doubling the square footage of the salon while adding a day spa and nail department Curated diverse content for salon’s website and social media presence on Twitter, Instagram and Facebook, garnering over 6,000 fans/followers Planned and executed quarterly events to showcase new products and styles; including: maintaining guest list and handling all invitations and RSVPs; hiring models; coordinating catering; booking talent and coordinating any press coverage Created and directed Blu Salon’s Apprentice Education Program, launching the careers of 10+ assistants turned stylists with weekly classes presented by senior staff and outside educators from Redken, Kerastase and other major industry players Show less