Jeff van Ede
Business consultant | Mentor at Backpack Consulting GmbH- Claim this Profile
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English Full professional proficiency
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German Full professional proficiency
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Dutch Native or bilingual proficiency
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Bio
Vladimir Boyanov
I’ve had the honor to work under Jeff’s leadership for five years, during my time at Simplaex, when he was the company’s CEO. Jeffry is a very results-oriented manager who not only guided the team and me towards the set goals but also always made sure that we had a clear understanding of the common strategy and that we’ve received all the support we needed to achieve our objectives. His leadership style is to manage by personal example, understanding and empowering the people in the company, so they could reach the highest professional and personal growth. I learned a lot from Jeffry and it was a pleasure having him as a manager!
Florian Lanzer
I worked with Jeffry as a Founding Partner of an ecommerce startup. Jeffry is the type of person you only meet once in your career. His exceptional management skills, his integrity and his loyalty make him a very valuable and inspiring business partner and mentor. His unique set of competences together with his experience in building up and turning around businesses make him an extraordinary manager who is always going the extra mile to excel at his projects. The two years of working together with him where the most inspiring and valuable ones of my career so far.
Vladimir Boyanov
I’ve had the honor to work under Jeff’s leadership for five years, during my time at Simplaex, when he was the company’s CEO. Jeffry is a very results-oriented manager who not only guided the team and me towards the set goals but also always made sure that we had a clear understanding of the common strategy and that we’ve received all the support we needed to achieve our objectives. His leadership style is to manage by personal example, understanding and empowering the people in the company, so they could reach the highest professional and personal growth. I learned a lot from Jeffry and it was a pleasure having him as a manager!
Florian Lanzer
I worked with Jeffry as a Founding Partner of an ecommerce startup. Jeffry is the type of person you only meet once in your career. His exceptional management skills, his integrity and his loyalty make him a very valuable and inspiring business partner and mentor. His unique set of competences together with his experience in building up and turning around businesses make him an extraordinary manager who is always going the extra mile to excel at his projects. The two years of working together with him where the most inspiring and valuable ones of my career so far.
Vladimir Boyanov
I’ve had the honor to work under Jeff’s leadership for five years, during my time at Simplaex, when he was the company’s CEO. Jeffry is a very results-oriented manager who not only guided the team and me towards the set goals but also always made sure that we had a clear understanding of the common strategy and that we’ve received all the support we needed to achieve our objectives. His leadership style is to manage by personal example, understanding and empowering the people in the company, so they could reach the highest professional and personal growth. I learned a lot from Jeffry and it was a pleasure having him as a manager!
Florian Lanzer
I worked with Jeffry as a Founding Partner of an ecommerce startup. Jeffry is the type of person you only meet once in your career. His exceptional management skills, his integrity and his loyalty make him a very valuable and inspiring business partner and mentor. His unique set of competences together with his experience in building up and turning around businesses make him an extraordinary manager who is always going the extra mile to excel at his projects. The two years of working together with him where the most inspiring and valuable ones of my career so far.
Vladimir Boyanov
I’ve had the honor to work under Jeff’s leadership for five years, during my time at Simplaex, when he was the company’s CEO. Jeffry is a very results-oriented manager who not only guided the team and me towards the set goals but also always made sure that we had a clear understanding of the common strategy and that we’ve received all the support we needed to achieve our objectives. His leadership style is to manage by personal example, understanding and empowering the people in the company, so they could reach the highest professional and personal growth. I learned a lot from Jeffry and it was a pleasure having him as a manager!
Florian Lanzer
I worked with Jeffry as a Founding Partner of an ecommerce startup. Jeffry is the type of person you only meet once in your career. His exceptional management skills, his integrity and his loyalty make him a very valuable and inspiring business partner and mentor. His unique set of competences together with his experience in building up and turning around businesses make him an extraordinary manager who is always going the extra mile to excel at his projects. The two years of working together with him where the most inspiring and valuable ones of my career so far.
Experience
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Backpack Consulting GmbH
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Germany
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Business Consulting and Services
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1 - 100 Employee
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Business consultant | Mentor
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Apr 2011 - Present
Sparring partner of passionate entrepreneurs helping to drive change in strategy, performance and organization. Mentor and coach for start-up entrepreneurs pursuing the next phase of growth and development. Sparring partner of passionate entrepreneurs helping to drive change in strategy, performance and organization. Mentor and coach for start-up entrepreneurs pursuing the next phase of growth and development.
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Rivr
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Entertainment Providers
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Co Founder & CEO
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Jan 2018 - Nov 2022
Rivr’s AI-powered library plugs into Supply Side Platforms and Ad Exchanges to transform them into the most efficient trading partner between demand and supply. Rivr’s AI-powered library plugs into Supply Side Platforms and Ad Exchanges to transform them into the most efficient trading partner between demand and supply.
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Simplaex
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Germany
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Technology, Information and Internet
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1 - 100 Employee
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Co Founder & CEO
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Apr 2015 - Nov 2022
At Simplaex we combine human expertise and artificial intelligence to extract value along varying paths and touch points within the programmatic advertising ecosystem. At Simplaex we combine human expertise and artificial intelligence to extract value along varying paths and touch points within the programmatic advertising ecosystem.
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goodz GmbH
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Germany
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Consumer Goods
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1 - 100 Employee
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Founding Partner
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Jun 2013 - Nov 2014
E-commerce platform for sustainable lifestyle products. Building a new social commerce platform, its organization and Infrastructure. Strategic lead on brand management, supplier partnerships and operational lead. E-commerce platform for sustainable lifestyle products. Building a new social commerce platform, its organization and Infrastructure. Strategic lead on brand management, supplier partnerships and operational lead.
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Founding Partner
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Sep 2011 - Dec 2013
Incubator for Green & Social ventures. Development of game-changing business models and establishment of new enterprises that contribute to a responsible economy. Incubator for Green & Social ventures. Development of game-changing business models and establishment of new enterprises that contribute to a responsible economy.
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NewMotion
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Executive Offices
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Managing Director
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Apr 2012 - Feb 2013
Managing Director of NewMotion Germany GmbH, an Electric Vehicle Service & Infrastructure provider. Developing and leading the entry of a young dynamic enterprise into the highly competitive German market which is dominated by local heroes and international players. Managing Director of NewMotion Germany GmbH, an Electric Vehicle Service & Infrastructure provider. Developing and leading the entry of a young dynamic enterprise into the highly competitive German market which is dominated by local heroes and international players.
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Sony Electronics
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United States
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Computers and Electronics Manufacturing
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700 & Above Employee
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CEO
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Jan 2008 - Mar 2011
CEO of Sony Deutschland GmbH
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Vice President
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Jan 2006 - Dec 2007
Vice President of Sony Europe
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Director Finance & Operations
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Apr 2003 - Dec 2005
CFO and Director of Operations of Sony Benelux
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