Jeff Schnaidt
Marketing Manager at RootMetrics- Claim this Profile
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American Sign Language Limited working proficiency
Topline Score
Bio
Sheri Rhodine
I had the pleasure to work with Jeff as his organizational leader at IHS Markit. Jeff brings great energy and enthusiasm to his work. Jeff's expertise in marketing, event management, brand, customer relations and communications is well respected. Jeff also manages the complex advertising marketing claims business including customer relationship management. Jeff has both a deep understanding of the product solutions as well as a grasp of the overall business goals. Jeff is always willing to step up and expand his role based on evolving business needs making a direct and meaningful impact on the business line's success. Jeff is a collaborative change agent and his insights are sought after by his peers and leaders. Jeff continues to demonstrate his value driving results and is an incredible asset to any company or organization.
Sheri Rhodine
I had the pleasure to work with Jeff as his organizational leader at IHS Markit. Jeff brings great energy and enthusiasm to his work. Jeff's expertise in marketing, event management, brand, customer relations and communications is well respected. Jeff also manages the complex advertising marketing claims business including customer relationship management. Jeff has both a deep understanding of the product solutions as well as a grasp of the overall business goals. Jeff is always willing to step up and expand his role based on evolving business needs making a direct and meaningful impact on the business line's success. Jeff is a collaborative change agent and his insights are sought after by his peers and leaders. Jeff continues to demonstrate his value driving results and is an incredible asset to any company or organization.
Sheri Rhodine
I had the pleasure to work with Jeff as his organizational leader at IHS Markit. Jeff brings great energy and enthusiasm to his work. Jeff's expertise in marketing, event management, brand, customer relations and communications is well respected. Jeff also manages the complex advertising marketing claims business including customer relationship management. Jeff has both a deep understanding of the product solutions as well as a grasp of the overall business goals. Jeff is always willing to step up and expand his role based on evolving business needs making a direct and meaningful impact on the business line's success. Jeff is a collaborative change agent and his insights are sought after by his peers and leaders. Jeff continues to demonstrate his value driving results and is an incredible asset to any company or organization.
Sheri Rhodine
I had the pleasure to work with Jeff as his organizational leader at IHS Markit. Jeff brings great energy and enthusiasm to his work. Jeff's expertise in marketing, event management, brand, customer relations and communications is well respected. Jeff also manages the complex advertising marketing claims business including customer relationship management. Jeff has both a deep understanding of the product solutions as well as a grasp of the overall business goals. Jeff is always willing to step up and expand his role based on evolving business needs making a direct and meaningful impact on the business line's success. Jeff is a collaborative change agent and his insights are sought after by his peers and leaders. Jeff continues to demonstrate his value driving results and is an incredible asset to any company or organization.
Credentials
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Branding Foundations
LinkedInJul, 2020- Nov, 2024 -
Advanced Product Marketing
LinkedInMay, 2020- Nov, 2024 -
B2B Marketing Foundations: Positioning
LinkedInMay, 2020- Nov, 2024 -
Product Marketing Foundations
LinkedInMay, 2020- Nov, 2024 -
Certificate of Completion in Customer Service Excellence
American Management AssociationOct, 2015- Nov, 2024
Experience
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RootMetrics
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United States
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Telecommunications
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1 - 100 Employee
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Marketing Manager
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Nov 2019 - Present
Create and execute marketing plansManage B2B marketing channels: e-mail, social media, digital, and websiteCoordinate creation and implementation of marketing and sales materials; including digital content, presentations, product briefs, training materialsDevelop and nurture strong relationships with customers and partners, understanding and emphasizing the customer perspectiveMeasure and analyze performance of marketing initiatives using Salesforce, optimizing strategies based on past performanceRefine product messaging, crafting and aligning value props to communicate industry-specific benefits to target segments
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IHS Markit
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United Kingdom
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Information Services
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700 & Above Employee
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Marketing Programs Manager
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Apr 2015 - Nov 2019
Successfully balanced multiple programs – data licensing, social media, email marketing, product marketing. Implemented new business practices optimized for key stakeholders.• Devised new requirements for data licensing to improve client relationships and success• Managed RootMetrics social channels by implementing social plans to increase engagement• Project managed multiple sponsored webinars and email campaigns, harmonizing all requests• Coordinated cross functional teams around the world, producing content and presentations• Captured and evaluated data, implemented process improvements, organized team efforts
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RootMetrics
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United States
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Telecommunications
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1 - 100 Employee
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Account Manager - Marketing Licensing
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Jan 2014 - Dec 2016
Managed a product licensing program with multiple international clients. Worked day-to-day to review and provide feedback on marketing collateral for clients. Delivered solutions optimized for all parties.• Managed 13+ U.S. and two U.K. clients across four accounts maintaining $3M annual revenue• Balanced competing business demands while managing and delivering positive solutions• Developed global licensing criteria for new products by analyzing industry and regional trends
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Marketing Coordinator
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Jul 2012 - Dec 2013
Delivered critical business information and actionable insights to executive leadership team. Partnered with cross-functional teams to align business initiatives. Improved corporate transparency.• Utilized Google Analytics and Tableau to deliver a weekly dashboard of key metrics and trends• Formed strong relationships to grow the team’s influence on product and sales initiatives• Increased employee engagement across by managing internal marketing communications
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Education
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2008 - 2012
Western Washington University
Bachelor of Arts, Marketing -
2008 - 2012
Western Washington University
Bachelor of Arts, International Business -
2010 - 2010
Aalto University, School of Business and Economics
Study Abroad, International Business
Community
