Experience

Anderson Humane (formerly Anderson Animal Shelter & Fox Valley Wildlife Center)

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Chief Engagement Officer

  • Jan 2022 - Present

  Serving as an organizational leader, challenged with relaunching the Anderson Humane brand, modernizing communication efforts, and cultivating internal and external relationships. • Coordinated PR outreach supporting two Envigo beagle transports resulting in hundreds of millions of earned media impressions across the country. • Professionalized Anderson Humane’s marketing, resulting in a 438% increase in digital engagement, and 216% increase on digital revenue. • Facilitated brand relaunch, establishing Anderson Humane’s brand voice and guidelines. • Launched new website with improved functionality and optimized SEO performance, successfully exceeding all Google benchmarks and thresholds within the first month. • Developed and led a highly functioning communications team of seven people.



The Salvation Army North & Central Illinois Division

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Divisional Director of Strategy and Outcomes

  • Aug 2018 - Jan 2022

  Led a multi-functional development team, focused on award-winning communications, data-lead insights, community/volunteer outreach and relationship building. • Modernized the Metropolitan Division digital marketing efforts resulting in a 353% increase in digital fundraising • Mitigated a $2M Christmas fundraising shortfall by developing and executing organization’s first off-season cross channel awareness and fundraising campaign • Created multi-year, multi-channel awareness program to crystalize public understanding of brand’s promise: “Doing the Most Good” • Pivoted during COVID-19 beating fundraising goal by more than $5 Million/30% ahead of goal • Reinvented the WBBM Radiothon leading to the organizations first ever quarter million-dollar radiothon fundraiser



OMD USA

• United States
• Advertising Services
• 700 & Above Employee

• Group Director

  • Mar 2013 - Jun 2018

  Led a strategic local media center of excellence, driving growth for several OMD clients in Chicagoland and across the Midwest. Innovative thought leader, providing strategic expertise nuanced for our key local markets. Coordinated across multiple external and internal teams to bring holistic business solutions to my clients. Additionally, led strategic media planning for several national accounts at OMD across the insurance, financial, retail and CPG categories. Led a strategic local media center of excellence, driving growth for several OMD clients in Chicagoland and across the Midwest. Innovative thought leader, providing strategic expertise nuanced for our key local markets. Coordinated across multiple external and internal teams to bring holistic business solutions to my clients. Additionally, led strategic media planning for several national accounts at OMD across the insurance, financial, retail and CPG categories.



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• Associate Media Director

  • Jun 2005 - Mar 2013

  Championed a “Total Market” philosophy as embedded multicultural lead within several Tapestry and MV42 teams (CPG, Theme Parks, Technology, and Insurance).

• Media Supervisor

  • Nov 2002 - Jun 2005

  Multicultural strategic planning and buying lead for several Tapestry clients across CPG and Telecom industries.



Spark Communications

• Greater Chicago Area

• Media Supervisor

  • Jan 2002 - Nov 2002

  Led strategic media planning and buying for a top CPG brand at Starlink (currently Spark). Led strategic media planning and buying for a top CPG brand at Starlink (currently Spark).



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• Media Supervisor

  • Oct 1999 - Jan 2002

  Led strategic media planning and buying for several retail clients at Starcom. Led strategic media planning and buying for several retail clients at Starcom.



Publicis & Hal Riney

• Greater Chicago Area

• Senior Media Planner

  • Jan 1998 - Oct 1999

  Responsible for media planning and buying on top QSR and Travel industry accounts at Publicis & Hal Riney. Responsible for media planning and buying on top QSR and Travel industry accounts at Publicis & Hal Riney.



Bozell Worldwide

• Greater Chicago Area

• Media Planner

  • Jun 1997 - Jan 1998

  Managed all aspects of print campaigns for consumer and B2B accounts at Bozell. Managed all aspects of print campaigns for consumer and B2B accounts at Bozell.



Focus Media

• Hoffman Estates, IL

• Assistant Media Planner

  • Sep 1995 - Jun 1997

  Provided strategic support for several national retail account teams at Focus Media. Provided strategic support for several national retail account teams at Focus Media.