Experience

Costa Sunglasses

• United States
• Sporting Goods Manufacturing
• 100 - 200 Employee

• Eastern US Optical Sales Manager

  • Nov 2015 - Present

  Responsible for sales management and business development of Costa plano and Rx Sunglasses in the Optical channel of trade. Responsible for sales management and business development of Costa plano and Rx Sunglasses in the Optical channel of trade.



Bentley Seeds

• United States
• Packaging & Containers
• 1 - 100 Employee

• VP Business Development

  • Apr 2015 - Nov 2015

  Tasked with developing and launching new retail program for packaged seed line to the lawn & garden / hardware trade channel. Tasked with developing and launching new retail program for packaged seed line to the lawn & garden / hardware trade channel.



Silhouette Optical

• Albany

• Northeast Regional Sales Manager

  • 2010 - 2014

  Direct sales management and coaching responsibilities for 16 company representatives in the independent optical channel across northeastern U.S. Direct sales management and coaching responsibilities for 16 company representatives in the independent optical channel across northeastern U.S.



Silhouette

• US Optical Divison Manager, adidas Eyewear

  • 2008 - Dec 2010



adidas Eyewear / Silhouette Optical LTD

• US Brand Manager

  • Jul 2006 - Sep 2008

  Responsible for strategy and execution of US specific initiatives in the Optical and Retail distribution channels. Primary point of contact with European based parent company / manufacturer to ensure appropriate product, marketing and sales strategies designed for US market. Top line responsibilities for business plans, brand positioning, inventory, P & L, budgeting and staffing. Created brand alliance and shared sales force and marketing relationships with key adidas divisions, namely Taylor Made, adidas Golf, and all adidas America retail and category divisions. Secured sponsorship and event contracts with adidas / TMaG athletes. Brand and sales management supervision for 130 +/- sales reps through various "accessed" sales forces operating under the Silhouette or adidas umbrellas.



Boeri USA Inc

• Vice President

  • Jan 2004 - Jun 2006

  Responsible for set up and implementation of Boeri Italy's new US subsidiary while maintaining all duties and responsibilities of previous position at MPH Associates. Facilitated all real estate and system acquisitions. Recruited and staffed new headquarters while orchestrating a seamless transition for our retail customers. Responsible for all aspects of sales, marketing and distribution as well as product management and P&L. Facilitated import and ocean freight logistics and well as domestic distribution and traffic. Created Women's Collection and established marketing partnership with Susan G. Komen Foundation for Breast Cancer Awareness.



MPH Associates Inc

• Vice President of Sales

  • Aug 1997 - Jan 2004

  Responsible for national sales of all brands under the MPH umbrella: Boeri Ski and Snowboard Helmets, Euro Sled, Swiss Bob, Cerax Nanowax and Hot Gear Bags. As the exclusive U.S. distributor for Boeri, designed and implemented all sales and marketing programs to achieve consistent market penetration and continued brand awareness and dominance. Managed an outside sales force of 19 individuals and an inside customer service staff of 6. Acted as product manager and liaison for Italian manufacturer by identifying and defining domestic market trends in order to produce models and graphics that were suitable for U.S. consumers. Responsible for the identification and acquisition of new products for the MPH line-up that created opportunities for additional revenue. Worked to ensure cohesive branding message was delivered through marketing and merchandising of all MPH brands. Reported directly to President and CEO. Jeffrey A. Ravreby



Intrawest Resorts

• Hardgoods Buyer / Retail Manager

  • Aug 1994 - Aug 1997

  Responsible for purchasing ski and mountain bike hardgoods and accessories for Stratton's 15 retail and rental locations. Managed multi-million dollar purchasing budget to effectively stock retail stores and rental locations with quality, image driven merchandise that would appeal to our affluent, destination resort clientele. Consistently achieved targeted sell-though and profitability goals for category purchases as well as retail stores under my management. Responsible for P&L, staffing and management of First Run Ski Shop. Involved in on-hill events and promotions and many other aspects of resort management. Participated in many manufacturer's buyer focus groups on behalf of resort. Reported directly to Intrawest Vice President of Retail Operations in Vancouver and Stratton Director of Retail.



Ski Market Inc

• Store Manager

  • May 1993 - Aug 1994

  Responsible for P&L, staffing and management of 24 store chain's second highest volume location. Tasked with designing and building second Underground Snowboard location in the chain. Took over existing staff of long term employees and revitalized sales team to surpass targeted sales goals. Assisted in bicycle buying and merchandising support for main buyer based on previous experience in the bicycle industry. Reported directly to President. Responsible for P&L, staffing and management of 24 store chain's second highest volume location. Tasked with designing and building second Underground Snowboard location in the chain. Took over existing staff of long term employees and revitalized sales team to surpass targeted sales goals. Assisted in bicycle buying and merchandising support for main buyer based on previous experience in the bicycle industry. Reported directly to President.



The Derby Cycle Corporation

• United States
• Accounting

• Outside territory manager

  • Jun 1991 - May 1993

  Territory manager for Raleigh , Nishiki and Haro bicycle brands, Bell Helmets, CyclePro parts and accessories and numerous other bicycle related products. Developed and maintained large account base of independent bicycle dealers through personalized service and hands-on management of their accounts. Territory manager for Raleigh , Nishiki and Haro bicycle brands, Bell Helmets, CyclePro parts and accessories and numerous other bicycle related products. Developed and maintained large account base of independent bicycle dealers through personalized service and hands-on management of their accounts.



Vuarnet Sunglasses and Sportswear

• Independent Sales Representative

  • Oct 1986 - Jun 1991

  Covered upstate New York, western Pennsylvania and Vermont territories for five years representing such products as; Ogio Bags and Bula Hats and Headwear. Consistently achieved and surpassed sales goals. Won numerous sales contests and awards through relationship-based selling and focus on above-average customer service. Reported to numerous sales managers over the years that taught me the right and wrong ways to motivate and lead a sales force. Covered upstate New York, western Pennsylvania and Vermont territories for five years representing such products as; Ogio Bags and Bula Hats and Headwear. Consistently achieved and surpassed sales goals. Won numerous sales contests and awards through relationship-based selling and focus on above-average customer service. Reported to numerous sales managers over the years that taught me the right and wrong ways to motivate and lead a sales force.