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Credentials

  • Certified Cicerone®
    Cicerone Certification Program
    Dec, 2016
    - Sep, 2024

Experience

    • United States
    • Food & Beverages
    • 1 - 100 Employee
    • Sales & Education
      • May 2018 - Present

    • National Key Account Manager
      • Jan 2017 - May 2018

    • Long Island Sales Manager
      • Sep 2014 - Dec 2016

    • Ukraine
    • Food and Beverage Services
    • 1 - 100 Employee
    • High End Manager
      • Feb 2013 - Sep 2014

      Work with senior management to identify high end distribution targets, brand and sales goals. Maximize Anheuser-Busch share in the high end segment by working closely with multiple brewery partners. Delivered a 6.4% increase for high end products in Metro NYC, totaling 1.7 million cases. Introduce and relay pertinent information on all new high end products to WOD sales personnel. Initiate Cicerone training program to WOD sales personnel, now over 30 Certified Beer Servers. Manage Anheuser-Busch’s Heavy-Up Brew Appétit pilot, now expanded to a national program.Responsible for planning, programming and scheduling all High End sampling programs.

    • Craft Beer Sales Representative
      • Jan 2012 - Apr 2013

      Worked with entire Anheuser-Busch on-premise sales force in Manhattan as an import and craft specialist. Concentrated on high yield brands and new acquisitions. Goose Island brands sold 150,000 case equivalents in 2012, up nearly 48,000 cases with 1,824 new placements. Identified then opened non-buy targets and craft accounts. Formed ongoing relationships with previous non-buy accounts and continued to work with area sales representatives to build upon success.

    • Sales Representative
      • Jan 2009 - Dec 2011

      Managed the portfolio in a mature market of over 250 accounts in midtown Manhattan, including Times Square, Grand Central Station and Penn Station areas. Maintained consistent focus on share growth, brand building, creating lasting relationships and increased sales call frequency. Increased distribution by 426 new placements while attaining sales performance and share increase objectives. In what was a declining sales route in 2008, I produced a total volume increase from 71,114 case equivalents in to 84,622 in 2011.

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Retail Account Manager
      • Mar 2007 - Dec 2008

      As a supplier sales account manager representing Anheuser-Busch, I cultivated, developed and nurtured the sales and direction of Anheuser-Busch brands in 65 influential, high profile on-premise accounts and Retail Beverage Centers; Worked alongside Clare Rose sales force to achieve sales goals, trained them on brand knowledge and product benefits. Initiated Long Island Urban Sales Retail Region as first Account Manager for Nassau and Suffolk counties including high-yield seasonal areas such as the Hamptons, Montauk, and Fire Island.Created sales routes and training materials for the entire Long Island region. Represented Anheuser-Busch at Craft Beer Expos and "Beer Flights"

    • United States
    • Food and Beverage Services
    • 400 - 500 Employee
    • On-Premise Supervisor
      • Oct 2004 - Mar 2007

      Co-manage sales force consisting of four salesmen in Nassau and Suffolk County. Responsibilities include training and developing new sales representatives, as well as using my expertise and personable sales skills to effectively increase account base, distribution and sales volume.Prepared and executed successful high visibility promotions.Turned problem district around in southwestern Nassau gaining forty new accounts in five months.Trained and managed over fifteen successful sales representatives in Nassau and Suffolk County.

    • Sales Representative
      • Jan 2003 - Oct 2004

      Manage sales route of over 200 independent and corporate accounts. Prospect and deliver new accounts while maintaining daily maintenance of current accounts.Sales Representative of the Year for 2003. Increased sales route by more than 9.4% in 2003, 16.4% in 2004. Led L.I. branch with 532 new placements, increasing route base 60 accounts from 160 to 220. Achieved 100% of ABS sales goals in five straight two-month periods.

Education

  • Hofstra University
    Bachelors, History
    1998 - 2002

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