Jeff Nelson

Director of Sales - Conventional Grocery at QUINN
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Contact Information
us****@****om
(386) 825-5501
Location
Tacoma, Washington, United States, US

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5.0

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Dalton Young

Jeff creates a results oriented culture within any project or team with which he is connected. This stretches beyond just his day to day work as a business leader. For example, He founded the SportsAIDE organization based on keen observation and sense for opportunity for impact. This particular organization now impacts large numbers of children every year in developing countries. Specifically related to business, Jeff drives deep engagement with internal clients focusing on the needs of the external customer. Jeff operates in collaborative success mode, tying the success of his organization and the deliverables of that organization to the impact for customers. Jeff's style of management empowered his teams to innovate, evolve, and take risks. His business acumen is outstanding. He sees the big picture and uses that vision to lead his internal and external business partners to achieve excellent results. Even in challenging business environments, Jeff reaches out, engages across groups, establishes shared commitments/goals, and leads teams to execute against those commitments. Jeff deserves and receives my strongest recommendation.

Shannon Hatfield

Jeff is a passionate, detail oriented sales professional. He is solution oriented, thinks creatively, and is driven to over deliver results. Jeff quickly identifies opportunities or gaps, and develops solid plans to close them quickly. Jeff demonstrates solid leadership qualities, and will quickly be one of the top sales professionals in the organization

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Experience

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Director of Sales - Conventional Grocery
      • Aug 2020 - Present

    • Co-Founder and COO
      • 2014 - Present

      VANGUARD Sports will bring to market products & programs that deliver maximum results in the key areas that matter for Line Players in American Football. Products for teams and individuals that deliver game changing results where most games are won & lost.... On the shoulders, backs, butts, and talents of skilled players in the line. VANGUARD Sports will bring to market products & programs that deliver maximum results in the key areas that matter for Line Players in American Football. Products for teams and individuals that deliver game changing results where most games are won & lost.... On the shoulders, backs, butts, and talents of skilled players in the line.

    • Co-Founder
      • 2003 - Present

      Non Profit Organization that works with under privileged kids in the United States and Africa to provide sports equipment. Non Profit Organization that works with under privileged kids in the United States and Africa to provide sports equipment.

    • United States
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • West Regional Sales Director
      • Mar 2015 - Aug 2020

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Western Regional Sales Manager
      • Apr 2011 - Mar 2015

      Responsible for managing $3,200,000 in business, six Distributors, and ten chain accounts in Washington, Oregon, California, Arizona, Idaho, Montana, Utah and New Mexico. Managed new item and promotional sell-in, with chain customers. Responsible for improving distributor execution, and driving growth initiatives to deliver plan. Identified growth opportunities, added new customers, and developed creative consumer marketing ideas to drive local marketing programs at multiple… Show more Responsible for managing $3,200,000 in business, six Distributors, and ten chain accounts in Washington, Oregon, California, Arizona, Idaho, Montana, Utah and New Mexico. Managed new item and promotional sell-in, with chain customers. Responsible for improving distributor execution, and driving growth initiatives to deliver plan. Identified growth opportunities, added new customers, and developed creative consumer marketing ideas to drive local marketing programs at multiple customers.  Led growth in West Region to increase Popcorn Indiana 52 wk. volume from 2.1mm (June ’11) to 8.4mm (June ’13).  Responsible for securing and improving distribution at West Grocery customers. Increased total Popcorn Indiana SKU’s from 11 to 47 at customers responsible for managing.  Key contributor in Popcorn Indiana’s growth from the #5 brand in West(’11), to #2 mainline brand (’13), while continuing to expand Popcorn Indiana as the #1 Natural Popcorn brand.  Developed, hired, and managed West Merchandiser program which was the template for creating the Junior Associate positions in key markets (SoCal, NorCal, Texas, Chicago) based on the West success.  Managed DSD network for West with three years of substantial growth while adding new DSD partners, and transition others.  Obtained volume goals, while managing total-trade-versus-sales targets in MEI. Show less Responsible for managing $3,200,000 in business, six Distributors, and ten chain accounts in Washington, Oregon, California, Arizona, Idaho, Montana, Utah and New Mexico. Managed new item and promotional sell-in, with chain customers. Responsible for improving distributor execution, and driving growth initiatives to deliver plan. Identified growth opportunities, added new customers, and developed creative consumer marketing ideas to drive local marketing programs at multiple… Show more Responsible for managing $3,200,000 in business, six Distributors, and ten chain accounts in Washington, Oregon, California, Arizona, Idaho, Montana, Utah and New Mexico. Managed new item and promotional sell-in, with chain customers. Responsible for improving distributor execution, and driving growth initiatives to deliver plan. Identified growth opportunities, added new customers, and developed creative consumer marketing ideas to drive local marketing programs at multiple customers.  Led growth in West Region to increase Popcorn Indiana 52 wk. volume from 2.1mm (June ’11) to 8.4mm (June ’13).  Responsible for securing and improving distribution at West Grocery customers. Increased total Popcorn Indiana SKU’s from 11 to 47 at customers responsible for managing.  Key contributor in Popcorn Indiana’s growth from the #5 brand in West(’11), to #2 mainline brand (’13), while continuing to expand Popcorn Indiana as the #1 Natural Popcorn brand.  Developed, hired, and managed West Merchandiser program which was the template for creating the Junior Associate positions in key markets (SoCal, NorCal, Texas, Chicago) based on the West success.  Managed DSD network for West with three years of substantial growth while adding new DSD partners, and transition others.  Obtained volume goals, while managing total-trade-versus-sales targets in MEI. Show less

    • Chain Account Manager, Small Format, West Division
      • 2008 - 2011

      Held responsibility for managing $30,000,000 in business across ten wholesalers and seven chain accounts in Pacific Northwest, including Idaho, Montana, Utah and Northern California. Managed contract sell-in, new items, display execution and trade-versus-sales targets. Built sell-in decks to present to chain headquarters and wholesaler management. Identified growth opportunities and secured incremental funding to drive big ideas.  Led West in IRI Gatorade share growth for… Show more Held responsibility for managing $30,000,000 in business across ten wholesalers and seven chain accounts in Pacific Northwest, including Idaho, Montana, Utah and Northern California. Managed contract sell-in, new items, display execution and trade-versus-sales targets. Built sell-in decks to present to chain headquarters and wholesaler management. Identified growth opportunities and secured incremental funding to drive big ideas.  Led West in IRI Gatorade share growth for 2010.  Largest Naked Juice store level distribution in West at 72% stores selling.  Led West in average Gatorade displays per store 2008 - 2010.  Sold-in Naked Juice and Tropicana Pure Premium void-item distribution to Vern's Wholesale, a previous non-buying wholesaler, and Quaker Snacks new items into all wholesalers.  Delivered FRS and IZZE new item distribution into 102 Plaid Pantry stores, largest customer to take both items to date, and maintained Gatorade space versus 2009.  Obtained volume goals, while managing total-trade-versus-sales targets and SAP.  Identified growth opportunities, distribution voids, secured incremental funding, and implemented plans.  Identified as one of only two account managers in the West to grow Gatorade space in 2010, and as one of three to grow Gatorade space in 2009.  Won 2010 West Best Practice Award for developing 7-Eleven "Team Headquarters Promotion" and 2009 West Best Practice Award for developing Gatorade Summer Tour sampling event, grassroots full-revenue in-store event to drive display execution, Gatorade sampling and Top-100 store relationships.

    • Retail Sales Leader, Small Format
      • 2007 - 2011

      Supervised 22-person sales team throughout Washington and Oregon. Managed goal-setting, new items, display execution and retail direction for Pacific Northwest Region. Performed minimum of ten audits per month on sales team, helping to improve space, share, displays and new-item execution. Conducted weekly conference calls to provide scorecard updates and weekly focus items. Built monthly and quarterly presentations for sales meetings, and sell sheet for retail team. Held responsibility… Show more Supervised 22-person sales team throughout Washington and Oregon. Managed goal-setting, new items, display execution and retail direction for Pacific Northwest Region. Performed minimum of ten audits per month on sales team, helping to improve space, share, displays and new-item execution. Conducted weekly conference calls to provide scorecard updates and weekly focus items. Built monthly and quarterly presentations for sales meetings, and sell sheet for retail team. Held responsibility for growing overall volume, share and display execution, as measured through IRI.  Earned Retail Execution Award, 2007-2010.  Recognized as number-one retail sales leader in West for Gatorade share growth for 2009-2010, highest display percentage ACV, and number-one retail sales leader in West for average number displays per store, 2007-2010.  Served as mentor to sales associate account managers and best practice leader on Northwest and Pacific (NORPAC) Mountain Team.

    • Retail Sales Leader, Large Format
      • 2003 - 2007

      Managed 30-person sales team and 250 SKUs; Utah, and Alaska. Directed goal-setting, new items, display execution and retail direction for Northwest Region. Performed minimum of ten audits per month on sales team, helping to improve space, share, displays and new-item execution. Led weekly conference calls to provide scorecard updates and weekly focus items. Built monthly and quarterly presentations for sales meetings, and sell sheets for retail team.  Added incremental… Show more Managed 30-person sales team and 250 SKUs; Utah, and Alaska. Directed goal-setting, new items, display execution and retail direction for Northwest Region. Performed minimum of ten audits per month on sales team, helping to improve space, share, displays and new-item execution. Led weekly conference calls to provide scorecard updates and weekly focus items. Built monthly and quarterly presentations for sales meetings, and sell sheets for retail team.  Added incremental $13,000,000 due to retail execution to region through 2005.  Earned Retail Execution Award, 2003-2005. Created and implemented yearly dealer-loader program for driving incremental display activity.  Grew overall volume, share and display execution, as measured through IRI.

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Chain Account Manager, Grocery Warehouse
      • 2001 - 2003

      Managed warehouse and indirect retail customers. Made monthly headquarters calls selling-in new items and promotional calendar. Managed price promotion budget, reset budget and trade dollars versus sales. Directed ongoing account planning, promotional and event planning, and post-event analysis.  Implemented growth incentive to reduce diverting and help accounts reach sales targets.  Launched Gatorade multipacks into previous non-buy accounts. Managed warehouse and indirect retail customers. Made monthly headquarters calls selling-in new items and promotional calendar. Managed price promotion budget, reset budget and trade dollars versus sales. Directed ongoing account planning, promotional and event planning, and post-event analysis.  Implemented growth incentive to reduce diverting and help accounts reach sales targets.  Launched Gatorade multipacks into previous non-buy accounts.

    • Chain Account Manager
      • 1998 - 2001

      Managed grocery, convenience store and Costco headquarter calls. Handled monthly sales calls selling in promotional activity, new items and void-item distribution. Conducted monthly distributor sales meetings to maximize promotional activity. Worked with distributors to fall within pricing guidelines. Held responsibility for account, promotional and event planning. Directed Trade versus Sales (T/S) budget, reset budget, and price-promotion budget.

    • Distributor Business Coordinator
      • 1995 - 1998

      Supervised 21 distributors across Washington, Oregon, and Idaho. Directed retail planning, goal-setting, execution and growing measurable results. Developed market-specific initiatives by distributor to drive volume and share growth. Managed yearly dealer loader budget to maximize display activity and in-market POS. Led monthly meetings with larger distributors and quarterly meetings with smaller markets. Created incentives to drive execution by market and conducted monthly audits.

Education

  • Washington State University
    B.A, Social Science
    1986 - 1990

Community

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