Jeff Nedza

Vice President Marketing at Cadence Music Group
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Toronto Area, Canada, CA

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Credentials

  • Standard First Aid – CPR/AED Level C
    Canadian Red Cross

Experience

  • Cadence Music Group
    • Canada
    • Musicians
    • 1 - 100 Employee
    • Vice President Marketing
      • Sep 2015 - Present

      • Provides vision and leadership in all aspects of Marketing, E-Commerce, and its extension throughout the company • Creates and deploys Marketing Strategy (and oversees the creation of corresponding action plans), ensuring support of the overall strategic plan and companies financial and non-financial objectives • Creative direction on all content including cover art, videos, content marketing and, branding • Delivers the roadmap, and implementations plan for all B2B and D2C advertising, digital, social, content marketing and, communications activity • Provides ongoing leadership and professional development to cross-functional marketing and e-commerce team • Nominated for the 2018 Canadian Independent Music Association Marketing Award • Implemented new procedures for project forecasting and budgeting resulting in improved ROI and profitability • Increased social following 281% over a 4-month period through a single content marketing campaign and 394% year over year • Revitalized e-commerce business by rebuilding and launching a modernized sales platform and successfully negotiating new logistics partnership • Leading advisor and strategic planner for the 2016 rebranding of the company to Cadence Music Group which received national media coverage • Successfully rebuilt the company’s online presence, establishing a long-term strategy and brand ‘voice’ for each of the company’s social channels Show less

  • Universal Music Group
    • United States
    • Musicians
    • 700 & Above Employee
    • Senior Manager, Marketing
      • Nov 2011 - Sep 2015

      • Led domestic marketing activities and brand management for global priority artists The Rolling Stones, U2, The Eagles, Bob Marley, Peter Gabriel, The Who, Eric Clapton, Ringo Starr & Queen• Created, planned and, budgeted product lifecycle • Managed national advertising campaigns• Developed and supplied creative direction on content marketing and advertising assets• Forecasted and managed marketing budget, tracked spends and measured campaign ROI• Developed strategic partnerships and promotions• Worked in tandem with sales teams to build retail strategy and support localized and national initiative• Identified and researched market trends • Identified new opportunities and monitored competition Show less

    • Director of Marketing (Vivendi Entertainment Canada - A division of Universal Music Canada)
      • Aug 2006 - Nov 2011

      • Led Canadian marketing, brand management and, product development activity for a variety of top tier home entertainment properties including Marvel Animation, NFL, National Geographic, Bakugan, and Beyblades • Planned and purchased all national TV, print, online, and out-of-home advertising• Key liaison for U.S. head office and U.S. partners• Key liaison for all domestic partners, broadcasters and, digital partners• Developed strategic marketing partnerships across all owned and partner brands. • Built and managed annual marketing plan, budget and, marketing tools• Creative lead on packaging, DVD authoring, TV spots, client presentations, and trailers• Identified and researched potential acquisition• Built and managed annual marketing plan, budget, and tools Show less

  • Morningstar Entertainment Canada
    • Toronto, Canada Area
    • Marketing Manager
      • 2003 - 2006

      • Marketing, brand management and product development for a variety of home entertainment properties including The Criterion Collection, CBC, World Poker Tour, • Planned and purchased national TV, print, online and out-of-home advertising • Creative lead on packaging, DVD authoring, TV spots, client presentations and trailers • Identified and researched potential acquisition • Marketing, brand management and product development for a variety of home entertainment properties including The Criterion Collection, CBC, World Poker Tour, • Planned and purchased national TV, print, online and out-of-home advertising • Creative lead on packaging, DVD authoring, TV spots, client presentations and trailers • Identified and researched potential acquisition

  • Canadian Music Newtwork Magazine
    • Toronto, Canada Area
    • Art Coordinator / Graphic Designer
      • 2001 - 2003

      Key liaison between advertisers, printer and publisher. Contributed to editorial. Developed marketing tools and assisted in creating monthly marketing plans. Created ads as needed. Key liaison between advertisers, printer and publisher. Contributed to editorial. Developed marketing tools and assisted in creating monthly marketing plans. Created ads as needed.

Education

  • Harris Institute
    Business, Management, Marketing, and Related Support Services
    1999 - 2001
  • Sheridan College
    Art/Art Studies, General
    1998 - 1999

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