Partner Success Director

• Sep 2022 - Present

For over 25 years, LightEdge has been a company that sees the changes coming, and makes them work to your advantage. As the leader in enterprise-grade data center solutions, we also provide colocation and private cloud hosting services. Security issues? Compliance worries? We’ve got those covered, too. We deliver a wide range of resilient built solutions that offer peace of mind to our customers. We think business first, technology second, as a trusted part of your team. Advancing the mission for your business is the top priority for ours. With data center locations in Des Moines, IA, Kansas City, MO, Omaha, NE, Austin, TX, and Raleigh, NC, customers across all industries are taking advantage of our interconnected data centers that provide 100% network uptime and 24/7/365 support. We know that digital transformation can be unnerving and lead to uncertainty along the way. At LightEdge, we believe that change creates opportunity and with us on your team, every challenge you face in the digital realm becomes an opportunity to grow your business. Because change is always coming. You might as well welcome it with open arms. Show less

Business Development Consultant

• May 2022 - Present

Partner Evangelist | Director of Customer Success | Service Delivery Project Manager

• Jan 2019 - Jun 2021

• Integrated service delivery practices, oversaw complex projects, and led the account management team to drive incremental growth through client acquisition and retention efforts • Managed complex, multi-phased deployment projects to deliver both standardized portfolio offerings and snowflakes requiring custom documentation on methods, procedures and practices • Developed partner success plan, including launch of partner portal and subsequent onboarding and enablement of channel partners • Played key role post-acquisition in minimizing churn with at-risk channel accounts Show less

Director of Customer Success | Customer Account Manager

• Apr 2015 - Dec 2018

Acquired by Otava • Recruited by CEO to lead Customer Success initiative to strengthen capabilities around implementation, adoption, retention, and renewals of custom solutions. • Forged strong customer and stakeholder relationships to grow $1M in monthly recurring revenue (MRR) and sold one the five largest solution portfolio agreements in the company Defined customer success principles to enable scalable growth and led an initiative to maximize incremental revenue by identifying and resolving customer challenges, and strengthening service delivery, adoption, and retention • Mapped the customer journey and automated workflow processes to accelerate Time-to-Value (TTV) and reduce partner and customer churn • Created a culture of collaboration and aligned functional objectives across Product, Marketing Sales, Engineering, and business support teams • Turned around at-risk accounts to secure $100K in MRR and worked with cross-functional leaders and channel partners to deploy practices which resulted in a 20% reduction in churn while achieving 30% YoY revenue growth Show less

Brand Manager, SmartForms

• Feb 2014 - Apr 2015

Brand Manager for the SmartForms product driving sales enablement and B2B marketing capabilities through lead capture, data enrichment, and marketing automation using smart technology. • Led a team of consulting partners at Marketo to define marketing campaigns for SmartForms, resulting in 300% increase in sales revenue • Developed the firmographic and demographic target data to create marketing lists and design campaigns that achieved three times greater response rates and grew brand sales by 188% over the previous period • Implemented a new quoting system with Salesforce integration that resulted in a 300% increase in efficiency while reducing errors Show less

Customer Account Manager

• Nov 2011 - Jul 2013

Managed a portfolio of 900 accounts and drove organic growth of existing customers by up to 300% and improved the quality and delivery of service for disaster recovery and business continuity management software. • Developed client outreach and retention strategies, negotiated 3+ year contracts for maintenance renewals, worked closely with channel partners to develop and execute channel sales growth plans • Oversaw add-on sales, support renewals, win-backs, and issue resolution to exceed $2.3M in annual sales representing 45% of the total US license revenue for the organization Show less

Marketing Consultant

• 2009 - 2011

Consulted on marketing and distribution strategies for small businesses, including managing SEO website development and PPC advertising campaigns for clients in diverse industries. Delivered account-based marketing campaigns to secure a nationwide distributorship for a new pest control product and launched an eCommerce storefront for a food supplement company. Consulted on marketing and distribution strategies for small businesses, including managing SEO website development and PPC advertising campaigns for clients in diverse industries. Delivered account-based marketing campaigns to secure a nationwide distributorship for a new pest control product and launched an eCommerce storefront for a food supplement company.

Business Development Consultant

• 2008 - 2009

Consistently exceeded new account development targets for internet marketing, SEO services, and Google AdWords campaigns. Managed the full sales cycle, from lead generation to account close, and led the organization in revenue and quota attainment within a challenging market. Consistently exceeded new account development targets for internet marketing, SEO services, and Google AdWords campaigns. Managed the full sales cycle, from lead generation to account close, and led the organization in revenue and quota attainment within a challenging market.

Business Development Associate

• 2008 - 2008

Contracted to drive business development for a leading outsource provider of sales and marketing services. Led a pilot program to secure licensing and support renewals for Microsoft developer tools, delivering 250% of unit plan and 700% of the revenue goal. Delivered 344% of plan for the HP ProCurve campaign for networking products and related HP hardware. Contracted to drive business development for a leading outsource provider of sales and marketing services. Led a pilot program to secure licensing and support renewals for Microsoft developer tools, delivering 250% of unit plan and 700% of the revenue goal. Delivered 344% of plan for the HP ProCurve campaign for networking products and related HP hardware.

Director of Business Development

• 2002 - 2007

Launched nationwide mortgage company to serve the airline employee community. Developed niche-based marketing plans for national and local markets, including broadcast, print and electronic media. Launched nationwide mortgage company to serve the airline employee community. Developed niche-based marketing plans for national and local markets, including broadcast, print and electronic media.

Director of Marketing

• 1998 - 2001

Marketed vacation and niche travel services to a network of 1500 airline employees and retirees and enabled top line revenue growth from $12M to $40M within three years through targeted marketing strategies. Grew the subscriber base from 25K to 166K within two years through direct mail campaigns and co-op agreements with labor unions and major airlines. Led internal communications for a $1.5M Siebel CRM software implementation which resulted in a 20% increase in sales productivity. Marketed vacation and niche travel services to a network of 1500 airline employees and retirees and enabled top line revenue growth from $12M to $40M within three years through targeted marketing strategies. Grew the subscriber base from 25K to 166K within two years through direct mail campaigns and co-op agreements with labor unions and major airlines. Led internal communications for a $1.5M Siebel CRM software implementation which resulted in a 20% increase in sales productivity.

Account Development Manager

• Aug 1993 - Mar 1997

Sold voice and data networking solutions to mid-market, including equipment, voice & data T1s, dedicated internet connections and frame relay. Received numerous quarterly awards for sales achievement in acquiring new business Sold voice and data networking solutions to mid-market, including equipment, voice & data T1s, dedicated internet connections and frame relay. Received numerous quarterly awards for sales achievement in acquiring new business