Experience

CandyRific, LLC
• United States
• Manufacturing
• 1 - 100 Employee
• East Regional Sales Director

  • Jun 2021 - Present


Burdette Beckmann Inc.

• United States
• Consumer Goods
• 100 - 200 Employee

• Senior Account Executive – Special Markets/Emerging Brands

  • Aug 2017 - Jan 2021

  • Expanded BBI's book of business by an average of 11% per year, through line acquisition and account growth/new business.• Drove retailer engagement, growing by an average of 4 clients per retailer the past 2 years. • Positioned BBI as the category manager and data validator in 8 of the 10 largest accounts within the Specialty/Alternative channel. BBI averaged 42% of all items in these top 10 accounts.• Enhanced cross-selling of additional products and services through relationship-building and understanding of customer business needs. • Analyzed customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals. • Built relationships with new & emerging manufacturers and partnered to create route to market plans, packaging, management structuring, and channel specific needs.

• Regional Sales Manager – Special Markets

  • May 2002 - Jul 2017

  • Co-managed 17 salespersons & support staff that generated an average annual growth of 21%.• Established 80+ new accounts with corresponding distribution networks.• Executed client’s marketing and branding initiatives to drive sales within existing and prospective accounts.• Created & delivered benefit-oriented, data driven presentations across multiple channels and customers.• Engaged with 16 Top 100 Food Companies, driving sales goals, and managed their entire portfolios of items.• Developed business in new channels such as travel, campus, and national retailers such as The Home Depot, Old Navy, Best Buy, and AutoZone.



Hynes Reid

• United States
• Medical Practices

• Account Executive/Retail Director

  • Sep 1995 - Apr 2002

  • Increased sales by an average of 16% with execution of full sales cycle - initial lead generation through presentation and order processing. • Focus on Grocery & Convenience store chains in North/Central Florida. • Communicated regularly with clients regarding account questions and issues. • Key client liaison for entire sales and support team. • Coordinated and managed a team of 11 retailer merchandisers throughout Florida. • Increased sales by an average of 16% with execution of full sales cycle - initial lead generation through presentation and order processing. • Focus on Grocery & Convenience store chains in North/Central Florida. • Communicated regularly with clients regarding account questions and issues. • Key client liaison for entire sales and support team. • Coordinated and managed a team of 11 retailer merchandisers throughout Florida.