Experience

Field Agent Canada

• Canada
• Market Research
• 1 - 100 Employee

• General Manager

  • Sep 2011 - Present

  Field Agent Canada provides retail audit, mystery shopping and mobile research services to the Retail and Foodservice industries through our innovative smartphone app platform and network of nearly 140,000 Agents across Canada. Retail Audit Imagine being able to see what is happening in stores right across Canada in as little as 24 hours and for as little as $10.00 per store. We can do that. Our customers use us for price audits, distribution checks, promotional compliance, on-shelf availability checks and much more! Mystery Shop We specialize in simple 1-20 question mystery shops at retail and foodservice locations across Canada. Our clients have used us for a range of purposes including: product knowledge, service times, controlled purchase testing (tobacco, alcohol, lottery), order preparation and order accuracy to name a few. Our costs are very competitive vs. traditional mystery shops and our speed of coverage is excellent. Mobile Research Imagine being able to accompany your customers while they shop for your product, eat at your restaurant or use your product in their homes. With our mobile research tools your consumers can tell you what you want to know using photos, video and audio responses sent from their smartphone while they are "in-the-moment". Timely and cost-effective consumer and shopper research from across Canada all without having to leave the office! Show less



Sales Is Not Simple

• Canada
• Business Consulting and Services

• Principal

  • Dec 2007 - Present

  "Sales Is Not Simple International" based in Calgary, Alberta is a unique consultancy focused on sales strategy consulting and tailor made training initiatives for the CPG industry. We have worked with participants from over 70 countries around the world in subject areas such as Account Management, Trade Marketing, Merchandising, Category Management and Sales Leadership. Our perspective is global but our approach is “one-size-fits-one”. Sessions are customized to the client’s business strategy, market, customers and competition. We do not believe in templated solutions. We help companies develop the strategy, tactics and know-how for their brands to win at retail. Show less



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Director of Commercial Training

  • 2006 - 2007

  With ten years of Commercial experience in the CPG industry ranging from Sales Representative to Sales Leadership, Jeff was asked to move to Paris to lead the development of a Learning and Development strategy for L’Oreal Commercial teams around the world. He accepted the challenge and by leveraging his Commercial experience, developed a world-class training offer for this rapidly expanding and previously underserved population.

• Director of Trade Marketing

  • 2004 - 2006

  Jeff’s recruitment to L’Oreal was based on implementing a modern Trade Marketing department to effectively service the evolving retail trade partners across Canada. As a brand centric organization, L’Oreal was not meeting the commercial expectations of the leading retailers in the Drug, Mass, Club and Food channels. The goal was to raise the overall satisfaction levels of our key retail partners as measured by the Advantage Group Survey.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Trade Marketing Manager

  • 1997 - 2004

  During his seven years with Unilever, Jeff rose rapidly through a succession of Commercial roles with increasing responsibility with his last role being Category Trade Manager. Starting as a Sales Representative provided the fundamental hands-on training to understand the industry, the customers and the shopper while his experience in managing National Accounts across several product categories highlighted the delicate balance of channel and customer strategy. Unilever is a great training ground for General Managers with all employees being exposed to many elements of the business such as finance, supply chain, marketing, and account management. These experiences combined with excellent formal training allowed Jeff to cultivate a holistic and strategic perspective. Show less