Experience

Association of Independent Schools in New England

• United States
• Education Administration Programs
• 1 - 100 Employee

• Director of Marketing and Sponsorships

  • Jan 2022 - Present

  The Association of Independent Schools in New England is one of the nation's largest and oldest associations of private, independent schools. With an ongoing commitment to equity and inclusion, AISNE shapes the educational landscape for independent schools through leadership, education, service, and strategic advocacy. I lead the organization's communications, marketing, and digital initiatives, and support all programmatic areas in achieving their goals. I also cultivate and engage a diverse network of Community Supporters who enhance our member school's operations.



HELP USA

• United States
• Non-profit Organization Management
• 400 - 500 Employee

• Director of Communications and Marketing

  • Jun 2021 - Dec 2021

  HELP USA is one of the nation's leading providers of homeless services. As the leader of our communications and marketing efforts, my primary focus is growing the organization’s footprint and telling the story of our clients with grace, dignity, and love. I build messaging and brand architecture, create paid and earned media strategies, and direct all initiatives and campaigns therein. This includes leading the organization's digital program—website, email, and social media—events marketing, direct marketing, and branding. I also lead the organization's communications strategy: Press, PR, style, voice, and content.



American Montessori Society

• United States
• Education Administration Programs
• 1 - 100 Employee

• Senior Director of Marketing & Events

  • Jan 2017 - Oct 2020

  -Developed strategic, multi-channel marketing and communications plans, and messaging calendars.-Directed all email, social media, inbound, search, brand, direct mail, and content efforts.-Represented the organization and built partnerships at education events worldwide. -Managed team of 4 staff, and consultants/vendors.-Directed company website redesign.-Directed the design and editorial process of all company collateral.-Built lead acquisition channels across paid and earned SEO, search, and social mediums.-Wrote and executed balanced budgets.-Created a diverse, inclusive, and equitable marketing & communications ecosystem.-Increased advertising revenue by 70% over 3 years.-Increased conference attendance 70% over 5 years. -Increased social media following 10x over 9 years.-Analyzed data and created dashboards and reports.-Ensured brand integrity across all channels.

• Director of Marketing

  • Jan 2017 - Jan 2017



American Montessori Society

• United States
• Education Administration Programs
• 1 - 100 Employee

• Marketing & Communications Manager

  • Jul 2011 - Dec 2015

  Manage all marketing initiatives including direct mail & e-marketing campaigns: SEO, social media, site analytics, email marketing campaigns, print marketing production, template and graphic designs, copy editing. Manage all marketing initiatives including direct mail & e-marketing campaigns: SEO, social media, site analytics, email marketing campaigns, print marketing production, template and graphic designs, copy editing.



New York City Opera

• Digital Marketing Manager

  • Jul 2004 - Jun 2011

  Managed New York City Opera's website including SEO, social media, site analytics, email marketing campaigns, web graphics, web copy, database interface/API, new project development.

• Retail Operations Associate

  • Jul 2004 - Oct 2007