Senior Content Marketing Manager

• Jul 2021 - Present

Content Marketing Manager

• Aug 2020 - Jul 2021

- Working on Health Affairs's newsletter and podcast programs.

Founder

• Sep 2019 - Present

Magnet Coil Media LLC is a content company. Some might call it a side hustle. MCM specializes in helping health care companies best tell their stories through strategy AND execution. Some past clients have included: Healthify Clear Skye Gist Healthcare Ford Hutman Media Great Place to Work Get in touch for rates/project ideas. Magnet Coil Media LLC is a content company. Some might call it a side hustle. MCM specializes in helping health care companies best tell their stories through strategy AND execution. Some past clients have included: Healthify Clear Skye Gist Healthcare Ford Hutman Media Great Place to Work Get in touch for rates/project ideas.

Content Strategist

• Jul 2018 - Dec 2019

- Led story narrative opportunities for health systems and health tech clients - Co-conducted media training sessions for provider clients - Created target audience personas to guide message-mapping - Developed thought leadership messaging strategies across various channels and target audiences - Researched industry trends and crafted related reports for health care executives - Led story narrative opportunities for health systems and health tech clients - Co-conducted media training sessions for provider clients - Created target audience personas to guide message-mapping - Developed thought leadership messaging strategies across various channels and target audiences - Researched industry trends and crafted related reports for health care executives

Associate Editor, Healthcare Dive

• Aug 2015 - Jul 2018

- Wrote feature articles on industry consolidation, digital health, care delivery services, and interoperability - Managed feature assignments for one freelance writer - Page views grew 22% year-over-year from August 2015 to August 2016 - Newsletter subscribers increased 48.1% from August 2015 to February 2018 - Developed and led a special newsletter edition for HIMSS18. Open rate for IT subscribers was 51% - Produced and led a four-part series in collaboration with HR Dive on the future of healthcare work - Co-led a five-part series in collaboration with Supply Chain Dive on hospital supply chains - Analyzed Google Analytics, Sailthru, and Mixpanel data to determine audience readership trends Show less

Associate Editor, iHealthBeat

• May 2013 - Jan 2014

- Edited and sent a online newsletter for 30,000 healthcare industry stakeholders - Supervised one direct report and four other staff writers to manage editorial workflow - Edited and sent a online newsletter for 30,000 healthcare industry stakeholders - Supervised one direct report and four other staff writers to manage editorial workflow

Senior Writer/Content Editor

• Oct 2009 - Jun 2012

- Crafted articles as a healthcare journalist on topics such as EHRs and health IT regulations/devices - Sent CMIO newsletter to 3,400 subscribers consisting of health care industry stakeholders - Maintained, managed the editorial department’s photo and graphic library - Created internal style guide for editorial department for branding standards - Crafted articles as a healthcare journalist on topics such as EHRs and health IT regulations/devices - Sent CMIO newsletter to 3,400 subscribers consisting of health care industry stakeholders - Maintained, managed the editorial department’s photo and graphic library - Created internal style guide for editorial department for branding standards