Experience

Highlands

• United States
• Advertising Services
• 100 - 200 Employee

• Director, Strategic Accounts

  • Apr 2019 - Present



TOPS Office Products

• United States
• Consumer Goods
• 1 - 100 Employee

• Vice President of Marketing

  • Jan 2019 - Mar 2019

• Director of Product Management

  • Aug 2008 - Jan 2019

  DPM is a key General Management role with responsibility for: strategy, market share growth, financial metrics, marketing activities, and strategic sourcing. Category portfolio currently generates $200M+ in annual revenue in North American markets. I have extensive integration experience with both SaaS technology and large acquisitions.Key Accomplishments:• Lead migration to Web-based assortments and services, including Federal & State E-Filing (IRS & SSA), in Tax and Legal categories. Generated $700K high margin tax service revenue in first season.• Execute strategic re-positioning of Envelope category, increasing sales and profitability, facilitating TOPS' acquisition of a much larger competitor.• Guide cross-functional teams in the development and launch of multiple E-Commerce websites.• Manage established product placement in over 12,000 Retail outlets and E-Commerce sites.



Cardinal Brands (acquired by Tops 2008)

• National Account Manager - Staples

  • Jan 2005 - Aug 2008

  Team lead that negotiated annual contracts with Staples, developed and executed category reviews, seasonal and off-shelf promotions, new business opportunities, product launches, inventory forecasting, clearance markdowns, and price changes. Team lead that negotiated annual contracts with Staples, developed and executed category reviews, seasonal and off-shelf promotions, new business opportunities, product launches, inventory forecasting, clearance markdowns, and price changes.



Cardinal Brands

• Manufacturing
• 1 - 100 Employee

• Director Retail Strategy

  • 2001 - 2004

  Established new products and categories in key business development role. Developed, outside of existing brand structure, incremental opportunities that required: market assessment, competitive analysis, assortment planning, sourcing, costing, ROI analysis, QC, forecasting, and launch activities. Established new products and categories in key business development role. Developed, outside of existing brand structure, incremental opportunities that required: market assessment, competitive analysis, assortment planning, sourcing, costing, ROI analysis, QC, forecasting, and launch activities.



Staples

• United States
• Retail Office Equipment
• 700 & Above Employee

• Retail Merchant

  • 1994 - 2000