Jeff Adkerson

Director of Sales at Golf Genius Software
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Location
US

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Credentials

  • PGA Master Professional - Golf Operations
    PGA of America
    Jan, 2017
    - Sep, 2024
  • PGA Certified Professional - Golf Opertations
    PGA of America
    Jan, 2015
    - Sep, 2024

Experience

    • Spectator Sports
    • 1 - 100 Employee
    • Director of Sales
      • Jul 2022 - Present

      Facilitate sales of four software platforms specific to golf course operations management covering a geographical territory of eight states and 41 Professional Golfers’ Association of America (PGA) section offices. Facilitate sales of four software platforms specific to golf course operations management covering a geographical territory of eight states and 41 Professional Golfers’ Association of America (PGA) section offices.

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • CEO | Executive Director
      • Jan 2020 - Feb 2022

      Executive management of strategy and operation for Golf House Kentucky, the parent company for the Kentucky PGA (PGA of America), Kentucky Golf Foundation, and Kentucky Golf Association (USGA), including facilitation of all aspects of golf for 330 PGA Golf Professionals, ~28k GHIN golf users, 10 full time and 4 part time staff, and ~$4m in combined assets/budgets among all organizations. Authored and executed strategies through Long Term Strategic Plans (for each of the 4 organizations) while assessing and restructuring organizational chart for greater efficiencies in achieving organizational objectives. Analyzed and managed budgets for all organizations in challenging environment. Represented Kentucky golf with endemic organizations (USGA, PGA, PGA TOUR, GCSAA, GCOA) and non-endemic organizations.

    • Higher Education
    • 700 & Above Employee
    • Director, PGA Golf Management and Golf Operations
      • Jun 2003 - Jan 2020

      Direct management and operation for program of 120 students, while steering academic, employment, PGA PGM ™, player development activations. Direct management and operation of the University Golf Course; focused on golf operations, agronomy, food and beverage. Developed and maintained program activations and procedures to ensure continuous process enhancement. Analyzed cost and steered operations for multiple divisions within assigned budgets. Formulated and introduced new training programs for employees. Devised marketing strategy to escalate reach and engagement. Created and implemented player development program to improve constituent playing ability, tournament scoring average, and drive revenues. Delivered presentations for six PGA PGM™ specific marketing classes.

    • United States
    • Hospitality
    • 1 - 100 Employee
    • PGA Golf Professional
      • Jul 2000 - Jun 2003
    • United States
    • Hospitality
    • 1 - 100 Employee
    • PGA Golf Professional
      • Jan 1999 - Jul 2000

Education

  • Sandra Day O’Connor College of Law at Arizona State University
    Master of Legal Studies, Dual emphasis in Sports Law & Contract Management
  • Mississippi State University
    Master of Business Administration - MBA
  • Mississippi State University
    Marketing, PGA Golf Management

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