Experience

Medical Microinstruments, Inc.

• Italy
• Medical Equipment Manufacturing
• 100 - 200 Employee

• Vice President - Global Marketing and Business Development

  • Mar 2023 - Present

  MMI is committed to improving the quality of patient care by pushing the boundaries of microsurgery. The Symani Robotic Surgical System combines proprietary innovation to deliver the world's smallest wristed microinstruments and tremor-reducing NanoScale Technology to help enable more surgeons to address their patients surgical needs. MMI is committed to improving the quality of patient care by pushing the boundaries of microsurgery. The Symani Robotic Surgical System combines proprietary innovation to deliver the world's smallest wristed microinstruments and tremor-reducing NanoScale Technology to help enable more surgeons to address their patients surgical needs.



DePuy Synthes

• United States
• Medical Device
• 700 & Above Employee

• Vice President - WW Robotics & Augmented Reality Surgical Solutions

  • 2020 - Mar 2023

• Lead, Digital Surgery, Robotics

  • Apr 2019 - Jun 2022

  Lead the strategic design, world wide commercialization and go-to-market plans for DePuy Synthes Velys Orthopaedic Robotic Solution.



Johnson & Johnson Vision

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• General Manager, Ocular Surface

  • Jan 2018 - Apr 2019

• Lead, Surgical Commercial Integration

  • Jul 2017 - Jan 2018

  Led the commercial integration, strategic direction and market strategies of acquired companies into the Johnson & Johnson Surgical Vision organization. Responsible for driving the commercial direction to achieve acquisition value capture.

• Senior Director, Global Brand Management, Johnson & Johnson Vision Care

  • Mar 2014 - Jun 2017

  Led the global marketing team responsible for J&J’s global ACUVUE OASYS, ACUVUE TruEye and ACUVUE Vita brand contact lens brands. Developed marketing strategies to activate demand and brand selection across professional, retail and consumer channels. Led the team responsbile for the overall ACUVUE professional portfolio strategy. Additionally, led the team responsible for the ACUVUE global field sales force learning and development. ACUVUE is one of the largest consumer-engaged brands within J&J delivering $3.0BB+ globally. Show less



Ethicon, Inc.

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Director, U.S. Brand Marketing

  • 2011 - 2014

  Led the team responsible for the strategy development, revenue and share goal attainment of the market leading $1B+ Endoscopic, Mechanical, Access and EndoCutter surgical device portfolios in a highly complex U.S. marketplace. Through delivering market and customer insight driven strategies, challenging the status quo and inspiring teams to achieve their full potential, new growth opportunities were accelerated, product declines were reversed and revenue goals were exceeded each year.

• Product Director, Marketing

  • 2008 - 2011

  Led the strategy development, implementation and overall management of direct-to-consumer marketing platform for the REALIZE brand. Through leveraging deep customer insights and innovative media strategies, the REALIZE brand exceeded direct response goals. Areas of focus included: direct response TV (DRTV), social media, ePRM, web development and optimization, search marketing, video marketing, digital consumer productions, and medical content partnerships.

• Medical Device Sales Specialist

  • 2005 - 2008

  Responsible for the sales goal attainment of a multi-million dollar medical device portfolio, the development of bariatric surgical programs (increasing market availability of surgical intervention through coordinating all aspects of their development with senior hospital administration) in associated geography, surgeon device and procedure training, reimbursement expertise and strategies to increase market volume, and, ultimately, product penetration.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Sales/Marketing

  • 2002 - 2005

  Managed $3MM pharmacologic portfolio selling to Endocrinologists, Rheumatologists and PCPs, taking top Fl. MSA from last to a top three territory nationally in under 2 years. Managed $3MM pharmacologic portfolio selling to Endocrinologists, Rheumatologists and PCPs, taking top Fl. MSA from last to a top three territory nationally in under 2 years.



NASCAR

• Spectator Sports
• 700 & Above Employee

• Marketing Manager

  • 2000 - 2002

  Implemented marketing plans and led account acquisition and management of sponsor relationships, including the management for Anheuser-Busch series relationship, for largest spectator sport in the U.S. Implemented marketing plans and led account acquisition and management of sponsor relationships, including the management for Anheuser-Busch series relationship, for largest spectator sport in the U.S.