Jeferson Belliero
E-Commerce Manager | Product manager at Maria Pia Casa- Claim this Profile
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Português Native or bilingual proficiency
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Inglês Professional working proficiency
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Espanhol Professional working proficiency
Topline Score
Bio
Credentials
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Gerente de Produtos
IbmecJan, 2023- Oct, 2024 -
Como Desenvolver as Competências Necessárias para Abordar Conversas Inclusivas
LinkedInSep, 2021- Oct, 2024 -
Como Passar do Modelo em Cascata ao Modelo Ágil na Gestão de Projetos
LinkedInSep, 2021- Oct, 2024 -
Desenvolvimento Ágil de Software
LinkedInSep, 2021- Oct, 2024 -
Liderança com Inovação
LinkedInSep, 2021- Oct, 2024 -
Google Ads
GoogleAug, 2020- Oct, 2024 -
Google Ads Apps
GoogleAug, 2020- Oct, 2024 -
Scrum
LinkedInAug, 2020- Oct, 2024 -
Google Ads Video
GoogleApr, 2020- Oct, 2024 -
Pensamento Crítico
LinkedInDec, 2019- Oct, 2024 -
Google Ads Search
GoogleNov, 2019- Oct, 2024 -
Google Ads Display
GoogleMay, 2019- Oct, 2024 -
AdWords Shopping
GoogleAug, 2018- Oct, 2024 -
Google Analytics
GoogleMay, 2018- Oct, 2024 -
HubSpot
LinkedInApr, 2018- Oct, 2024 -
Power BI
LinkedInAug, 2017- Oct, 2024
Experience
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Maria Pia Casa
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Brazil
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Furniture and Home Furnishings Manufacturing
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1 - 100 Employee
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E-Commerce Manager | Product manager
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Jul 2017 - Present
- As an E-commerce Manager and Product Manager, I led the digital transformation and increase in sales in the area of digital products - Being responsible for all online sales, I planned and operationalized the functions of marketing, growth, and CRM, SEM, SEO, Product Marketing, and Digital activities - I created and managed a department of marketing, growth, UX design, e-commerce, and customer service. - I acquired new leads and drove the product life cycle, from ideation, requirement gathering, and design to development and launch - I worked in agile and multifunctional teams and collaborated with business stakeholders and customers to understand user needs and develop solutions using customer analysis and market research - I planned and executed the product roadmap based on a prioritized backlog of new features and improvements - I anticipated bottlenecks, managed escalations, and built consensus by understanding the requirements and constraints of stakeholders - I conducted research on the competitive landscape and industry trends - I developed and managed the entire pipeline with the fulfillment of established goals and revenues - I planned, studied, and developed strategies for business growth encompassing all phases of the sales funnel, including marketing, sales, commercial, and e-commerce - I developed, monitored, created, and tracked the main KPIs/indicators, conversion rates, and progress of goals - I managed the entire marketing and customer service team and coordinated and executed the strategies - I defined goals for good service, customer support, and care so that the user has a good experience on platforms and customer service - I conducted research and analysis to obtain insights, consumer research, and brands - I planned, created, coordinated, and monitored promotional campaigns, public relations, communication, marketing activities on online and offline channels, digital media, press, magazines, and newspapers Show less
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Commercial Manager
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Nov 2015 - Aug 2016
- Commercial Area and Partnerships - Marketing and E-commerce - Strategic Planning - Institutional Communication - Retention and Market Research - Product and Service Development - Sales and Operations Management - Customer Service and Relationship - Digital Marketing and Performance Analysis - Management of marketplaces (B2W, Cnova, Mercado Livre, Walmart, etc.) - Strategic planning of product and service marketing, CRM, B2B, and B2C - Press advisory and product mix - Advertising, promotion, and sponsorship acquisition - Internal marketing, website, intranet, and social networks - Supplier management and promotional campaigns - Budget control and video production - Implementation of ERP systems and sales platforms - Google AdWords and sponsored links - Inventory management and strategic planning - Market intelligence and email marketing - Loyalty card program and merchandising - Events, workshops, and trade-marketing Show less
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E-commerce and Marketing Coordinator
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May 2013 - Nov 2015
- Sales team supervision - Customer Service (CS) - Post-sales management - Training and development of salespeople - Call-center operation - Customer retention strategies - B2B and B2C sales and relationships - Strategic marketing planning for products and services - Corporate communication and branding - Digital marketing (SEO, Google Analytics, Google AdWords) - E-commerce management - Return on Investment (ROI) analysis - Social media management and online presence - Website development and maintenance - Customer and partner relationship activities - Press relations and image management - Creation and dissemination of advertising and promotion - Internal marketing and employee engagement - Intranet implementation and management - Product lifecycle tracking - Market research and trend analysis - Creation and development of new products and services - Planning and execution of product launches - Final analysis and evaluation of results - General business administration and leadership - Supplier management and strategic partnerships - Budget control and resource optimization - ERP system implementation and knowledge (Enterprise Resource Planning) - Product and service pricing strategies - Preparation of analytical reports - Performance analysis using key indicators - Organization and participation in trade shows and corporate events - Sponsorship and partnership acquisition - Planning and execution of promotional campaigns - Production of corporate and promotional videos - Trade marketing and point-of-sale actions - Conducting workshops and trainings - Implementation of Point of Sale (POS) strategies - CRM management (Customer Relationship Management) - Product mix development and management - Portfolio analysis and offer optimization - Market strategy planning and implementation Show less
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Tex Barred's Moda LTDA
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Retail Apparel and Fashion
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1 - 100 Employee
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Marketing and E-commerce Coordinator
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Aug 2012 - May 2013
Strategic Planning: Development and execution of marketing strategies for products, services, and corporate communication. Experience in B2B, B2C, CRM, POS, and market intelligence. Digital Marketing: Skilled in managing digital campaigns, including sponsored links, Google AdWords, email marketing, and SMS. Experience with social networks, internal marketing, and content creation. E-commerce Management: Administration of online sales, including inventory management, platform implementation, business indicator analysis, and customer service. Events and Workshops: Organization and promotion of events and workshops, with experience in sponsorship acquisition, merchandising, and trade marketing. Product and Service Development: Knowledge in market research, creation of new products and services, pricing, and product lifecycle management. Administration and Operations: Experience in budget control, video production, press relations, supplier management, promotional campaigns, and ERP system implementation. Show less
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JB - TI
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New Zealand
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Construction
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Marketing Director
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Nov 2010 - Jun 2012
Strategic Planning: Development and implementation of marketing strategies for products, services, and institutional communication. Experience in B2B, B2C, CRM, POS, and market intelligence. Digital Marketing Management: Ability in creating and managing digital campaigns, including SMS, email marketing, card loyalty programs, and social media. Product and Service Development: Knowledge in market research, creation of new products and services, pricing, and product life cycle management. Events and Trade Marketing: Organization and promotion of events and workshops, with experience in sponsorship capture, merchandising, and trade marketing. Communication and Advertising: Expertise in press relations, advertising and propaganda creation, endomarketing, website, and intranet. Administration and Operations: Experience in budget control, video production, supplier management, promotional campaigns, and ERP system implementation. Ability to analyze performance through indicators and develop analytical reports. Show less
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IQA - Instituto da Qualidade Automotiva
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Brazil
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Marketing and Communications Analyst
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Jul 2007 - Oct 2010
Strategic Planning: Experience in developing and implementing marketing strategies for products, services, and institutional communication. Knowledge in B2B, B2C, CRM, POS, and market research. Product and Service Development: Ability to create new products and services, pricing, and product life cycle management. Events and Trade Marketing: Participation in the organization and promotion of events and workshops, with experience in sponsorship, merchandising, and trade marketing. Communication and Advertising: Expertise in press relations, advertising and propaganda creation, endomarketing, website and intranet, and social media. Administration and Operations: Knowledge in budget control, video production, supplier management, promotional campaigns, and ERP system implementation. Ability to analyze performance through indicators and prepare analytical reports. Show less
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Creation Assistant
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Apr 2005 - Jul 2007
Event Organization: Experience in event organization and campaign direction, ensuring the effectiveness of promotional actions. Production Planning and Control: Skills in developing and monitoring commercial campaigns, contact with advertising agencies, and preparation of presentations and reports. Commercial Interface and Back Office: Development of tools for evaluating internal campaigns and acting as a link between the commercial area and the back office. Graphic Design: Creation of layout, magazine and newspaper ads, outdoor advertising, layout design, manual and catalog development. Experience in Macintosh and PC, using programs such as Illustrator, InDesign, CorelDRAW, Photoshop, and QuarkXPress. Show less
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Fastshop S/A
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Brazil
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Retail
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700 & Above Employee
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Marketing Analyst
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May 2005 - Nov 2006
Marketing Development and Planning: Experience in planning and developing marketing activities, including market research and coordination of advertising agencies. Digital Marketing: Knowledge of digital marketing strategies and campaigns, ensuring greater online visibility and engagement. Internal Marketing and Event Organization: Skills in the development and implementation of internal marketing activities and event organization, promoting organizational culture and strengthening the brand. Support and Direction of Campaigns: Responsible for supporting advertising campaigns, handling information, directing campaigns, and preparing reports for management. Sponsorship Negotiations: Participated in sponsorship negotiations, such as with São Paulo Futebol Clube, contributing to the establishment of strategic and profitable partnerships. Show less
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Education
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2019 - 2021
Universidade de São Paulo
Strategic Marketing Management - MBA, Marketing, Marketing -
2022 - 2025
PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul
Software Engineering, Software Engineering -
2019 - 2021
Universidad Isabel I
Master's degree, Digital Marketing and E-commerce -
2019 - 2021
Universidad Isabel I
Master's Degree in Business Administration, Business Administration -
2003 - 2006
Instituto Paulista de Ensinos e Pesquisas
Comunicação Social com ênfase em Publicidade e Propaganda, Social Communication, Advertising, and Propaganda
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