Experience

USEReady

• United States
• Data Infrastructure and Analytics
• 300 - 400 Employee

• Content Specialist

  • Jul 2015 - Present



Flipkart

• India
• Technology, Information and Internet
• 700 & Above Employee

• Content Editor

  • Jul 2014 - Jul 2015

  Content Marketing, E-marketplace learning, marketing communications • Creating e-marketplace-specific content for sellers across India. • Developing training materials to equip sellers to enter the e-marketplace. • Preparing brief, targeted email newsletters and alerts to be sent consistently to the seller database. • Writing thought leadership articles for various PR websites. • Developed seller policies, FAQs and T&Cs. • Lead engagement through powerful, sharable content. • Generating content for webinars and writing scripts for visual communication. • Training and mentoring content writers. • Editing mailers prepared by content writers and ensuring that they are grammatically accurate. • Building Flipkart content guidelines. Show less



Amvensys Technologies

• Senior Executive - Contents & Communications

  • May 2013 - Jul 2014

  Content Marketing, Social Media Marketing & Corporate Blogging • Planning, creating and amplifying relevant, unique and sharable content for Amvensys Capital Group’s sub-companies’ websites and blogs. • Scheduling, moderating and publishing content on company’s social media platforms (Twitter, Facebook, Linkedin, Google+, Pinterest) • Creating content calendars and editorial timelines for planning, monitoring, revising and evaluating content on SM platforms. • Preparing brief, targeted email newsletters and alerts to be sent consistently to the client database. • Planning and creating findable, sharable and actionable social media campaigns to drive sales, reflect new brand identity and market position. • Supporting the Social Media Manager and Online Marketing Manager in driving the evolution of social media and measure and SEO optimize content based on analytics. • Capturing key messages and writing in different writing styles depending on the requirement of the content that will influence the customers’/clients’ decisions. • Coordinating with agencies and internal teams for developing marketing and communication collaterals, such as mailers, press releases, brochures, leaflets, technical booklets, etc., based on specific business objectives • Creating concise and comprehensive content for infographics to explain services and processes. • Corporate blogging for Elite Member Card, Change For Green & Solar Exchange • Writing articles related to the Telecom sector, Cloud Computing/VoIP, Renewable Energy industry and Prepaid Debit Cards • Writing scripts for business videos • Creating Google Ad Words for PPC campaigns • Content Curation: gathering pertinent content from various sources and presenting it in a fresh and exciting way that is more successful than a normal link post. Show less



DC Books

• Assistant Editor

  • 2009 - 2012



The Hindu

• Online Audio and Video Media
• 700 & Above Employee

• Sub-Editor

  • 2007 - 2009