Experience

Pacific Surgical, Inc.

• Philippines
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Business Unit Head- Surgical Technologies

  • Jun 2018 - Present

  • Manages all sales, marketing and biomedical matters for Surgical Technologies (Equipment) Division • Analyzes, plans, implements and control sales and marketing strategies to attain company objectives • Efficient control of the P&L expenses in line with plan to ensures maximum profitability with the best utilization of available resources • Contribute to develop employees’ skills together with company training and development plans and programs • Perform marketing intelligence activities to anticipate and counter competitive moves and strategies • Develop and maintain tight relations with KOL and KDM • Ensure continuous favorable relationships with subordinates, agents, sub-distributors, public relations programs for the business throughout all markets Achievements: • Expand employee base from 3- person Division to 15-person to ensure wider coverage of the market and to maximize opportunities • Set up the Biomedical support to make sure of an effective after sales service for existing installed bases and upcoming installations • Grow Business Unit Revenue by 200% (from 2018 to 2022)



IDS Medical Systems (idsMED)

• Indonesia
• Hospitals and Health Care
• 700 & Above Employee

• Manager I (Head-Equipment & Biomedical Engineering Division)

  • Oct 2017 - Jun 2018

  * Assist Regional Sales Managers and Branch Managers in terms of equipment sales (i.e. Special pricing, deals, bundling, etc)* Spearhead selection of new Principals and expansion of Existing Principals to aid growth in Equipment Division portfolio * Assist the Managing Director in the development, implementation and tracking of department, regional and national plans and programs for Equipment Division* Accountable for over-all performance and P/L of Equipment Division* Principal driver for relationship-building activities with Ultimate Decision Makers, Key Opinion Leaders and Key Decision Makers among customers.* Spearhead conversion of Biomedical Engineering from being a Cost Center to a Profit Center by active selling of Preventive Maintenance Contracts and partnering with the Engineering Department of key hospitals* Recommends to management needed tools and calibration materials needed by Biomedical Engineers to efficiently and effectively deliver after-sales services to customers.

• Manager I (Head- Branch Operations and Management)

  • Oct 2016 - Jun 2018

  * Directly manage and develop all Branch Managers and Branch Field Sales Specialists (Team Leaders) within the country* Act as Functional Liaison for operational activities between Branches and Main office- for Sales and all operational support departments* Assist in the development, implementation and tracking of department, regional and national plans and programs* Accountable for over-all performance and P/L of all Branch offices* Principal driver for relationship-building activities with Ultimate Decision Makers, Key Opinion Leaders and Key Decision Makers among branch customers.



Variance Trading Corporation

• NCR - National Capital Region, Philippines

• Business Unit Manager- Surgical and Anesthesia Division

  • Jun 2015 - Aug 2016

  Job Functions: * Accountable for the whole sales and marketing operations for the Surgical and Anesthesia Business Unit for NCR and Visayas * Establish sales objectives by creating sales plan, budget and targets for the assigned Region in support for the national sales objectives and goals * Maintains and expand customer base through effective counseling and coaching of Professional Sales Representatives and Business Unit Supervisors, build and maintain close relationships with key customers/ key opinion leaders, * Identify and align product promotions of subordinates according to identified accounts / customers needs and requirements * Accomplish sales and organizational missions and objectives as assigned by higher management * Serve as the “Go-To” Product Expert in terms of Surgical and Anesthesia Division for other Teams nationwide and also serve as the key recommender for the addition and discontinuation of products/ principals under Surgical and Anesthesia Division Achievement/s: * Assisted in acquiring new Principals/Manufacturers for distribution/country representation of the company: Kirsch, PMS, CISA and Human GmbH * Improved key relationships with the Philippine Society of Anesthesiologisits by actively engaging and participating as company representative in the key activities of the medical society * Improved company exposure and name recognition among key hospitals in the Visayas and NCR territories thru actively engaging in different marketing activities such as product presentations, round-table discussions, clinical talks and KOL relationship-building



HealthSolutions Enterprises, Inc.

• Philippines
• Hospitals and Health Care
• 1 - 100 Employee

• OIC- Regional Sales Manager- LCS and MID

  • Jul 2013 - May 2015

  Job Functions: * Spearhead sales operation for the Business Unit (Life Care Solutions and Medical Imaging Divisions) in Visayas Region * Meets regional financial objectives through proper sales forecasting, prepares annual budget, scheduling expenditures, analyzing trends and variances and initiating corrective measures * Establish sales objectives by creating sales plan, budget and targets for districts in support for the national sales objectives and goals * Maintains and expand customer base through effective counseling and coaching of Associate Sales Area Managers/ Sales Area Manager, build and maintain close relationships with key customers/ key opinion leaders, identify and align product promotions of subordinates according to identified accounts/customers needs and and goals * Accomplish sales and organizational missions and objectives as assigned by higher management * Fully responsible in growing the business, monitoring and implementing corrective measures in the P/L of the Business Units in Visayas Achievement/s: * Registered one of the earliest achievement of Sales Target Set for LCS (2015): We already hit the Php 50M mark in March 2015 vs 2015 Sales Target for LCS (W. Visayas) of Php 35M * Registered the highest attained Sales for the last 5 years for LCS Visayas at Php 77M for FY 2014 (Jan-Dec 2014). Previous highest registered sales was in 2009 at Php 32M. * 126% sales achievement versus YTD Target (Quota) of Php 61M for FY 2014. * Achieve 350% Sales Growth vis-à-vis 2013 Performance of the Area (Visayas) for LCS Division. * Instrumental in selling and closing Big Ticket projects at University of Cebu Medical Center and Chong Hua Hospital for GE Datex Ohmeda Aespire View Anesthesia Machines and Monitors and The Medical City-Iloilo