Experience

DELSK GROUP

• China
• Investment Management
• 1 - 100 Employee

• Marketing Data Analyst

  • May 2019 - Present

  - Coordinated design and placement of marketing campaigns - Collaborated with business development, marketing, and finance departments on the creation of competitive concept proposals - Managed and maintained a structured analysis of target markets, clients, and documentation in the CRM system - Provided market intelligence and feedback to global and regional teams on the market, industry, and competitors’ developments



Plaza Premium Group

• China
• Hospitality
• 700 & Above Employee

• Assistant Operations Manager

  • Nov 2018 - Jan 2019

  - Managed the daily and weekly inventory replenishment plans and operation management plans for all 7 lounges ensuring a smooth efficient service that meets the sales goals - Exhibited strong communication skills when liaising with marketing, sales, procurement, warehouse team members to implement marketing promotional plans - Monitored food and beverage inventory plans based on sales forecasts and daily usage - Employee training, customer service improvement, cost control



JIN ICEWINE TRADING (MBA ENTREPRENEUR PROJECT)

• Co-Founder

  • Jan 2018 - Aug 2018

  - Designed integrated marketing campaign across segments - Forecast in-season sales and inventory to develop inventory and pricing strategies - Created weekly replenishment strategies for retail stores - Managed and maintained appropriate inventory levels of fast-mover and promotion plans of overstocked inventory



Century Rover Shoes Ltd.

• Business Operations Analyst

  • Apr 2013 - Jun 2016

  Guangzhou, Guangdong, China - Conducted analysis of promotional campaign performance and customer behavior data for the online sales channel - Understanding of many aspects of business operation; responsible for supply chain, inventory management, and accounting department - Created and managed new inventory reporting processes and procedures to increase operation efficiency, reduce cost waste, and improve inventory accuracy - Conducted analysis of promotional campaign performance and customer behavior data for… Show more - Conducted analysis of promotional campaign performance and customer behavior data for the online sales channel - Understanding of many aspects of business operation; responsible for supply chain, inventory management, and accounting department - Created and managed new inventory reporting processes and procedures to increase operation efficiency, reduce cost waste, and improve inventory accuracy - Conducted analysis of promotional campaign performance and customer behavior data for the online sales channel - Outstanding management skills demonstrated while managing more than 20 vendors and 30 retailers in different geographic areas - Demonstrated professional marketing skills by creating marketing plans, and price strategies, organized market research for new products, and chain store locations - Conducted business analysis and presented annual financial reports to stakeholders Show less



China Service Center for Educational Exchange

• China
• Education Administration Programs
• 1 - 100 Employee

• Market Research Analyst

  • Nov 2011 - Apr 2013

  Guangzhou, Guangdong, China - Managed, tracked, and analyzed data across marketing channels (advertising, PR, email marketing, web, social media) - Cleaned and analyzed survey data to identify trends and preferences among the target population - Used statistical analysis techniques to identify the most popular industry sectors, the most effective marketing channels, and the most persuasive messaging - Developed and presented monthly data visualizations to assist sales teams with revenue creation projects and was… Show more - Managed, tracked, and analyzed data across marketing channels (advertising, PR, email marketing, web, social media) - Cleaned and analyzed survey data to identify trends and preferences among the target population - Used statistical analysis techniques to identify the most popular industry sectors, the most effective marketing channels, and the most persuasive messaging - Developed and presented monthly data visualizations to assist sales teams with revenue creation projects and was responsible for marketing intelligence reporting, including market share analysis, hot segment trend - Developed leadership skills by managing a market research team to implement project and deliver on organizational objectives successfully Show less



Fairmont Hotels & Resorts

• United Arab Emirates
• Hospitality
• 700 & Above Employee

• Co-Op

  • Jun 2011 - Oct 2011

  Miami/Fort Lauderdale Area - Participated in a rotational program and developed a thorough understanding of the management of In-Room Dining, Refresh Center, Housekeeping, and Restaurants - Exhibited outstanding customers service and communication skills when service clients in various hospitality settings - Demonstrated good time management skills when performing post-checkout inspections



Shaoguan University

• Foreign Affairs Associate

  • Sep 2008 - Apr 2011

  Shaoguan - Successfully organized foreign business affairs reception of Government officials - Strong event management skills; responsible for the reception of experts from United Nations Educational Scientific and Cultural Organization - Executed effective meeting planning while organizing student seminars monthly