Jeanne Slaughter

Corporate Communications Director at Arundel Federal Savings Bank
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Contact Information
us****@****om
(386) 825-5501
Location
Pasadena, Maryland, United States, US

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5.0

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Diana Brown

Jeanne is the mastermind of event planning. She spends countless hours researching ideal venues, negotiating contracts and managing every aspect right down to the table cloths. Jeanne has never complained about the extra time necessary to shop for the food, haul the equipment or the grunt work needed to orchestrate an event at Chesapeake Family. Between her clever ideas, sense of humor, and attention to detail, I wouldn't hesitate to recommend Jeanne for planning any marketing event.

Donna Jefferson

Jeanne manages all events at Chesapeake Family. She does an outstanding job marketing, finding sponsorship and taking care of the details necessary when putting on event. She is a self-starter, extremely reliable, uses good judgement, always ready for a challenge and very aware of increasing the bottom line with all of her events.

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Experience

    • United States
    • Banking
    • 1 - 100 Employee
    • Corporate Communications Director
      • Jul 2021 - Present

    • Marketing Manager
      • Mar 2017 - Sep 2021

      Promote the bank and its products in a favorable image to the public through various media outlets including digital, social media, print, radio, events and networking while ensuring the process meets the bank's strategic goals and stays within budget.Serves as a member of the Bank’s Senior Management team and participates significantly in developing overall policies, programs, objectives, and goals. Manages strategic customer and corporate communications.Participates in the development, positioning, policy and pricing of products & services researching market rates, marketing trends and data analysis.Directs and makes recommendations on all promotions of the Bank’s products & services. Monitors results and effectiveness of marketing programs. Serves as the Bank’s Communications Officer for both internal and external customers.Serves on a number of operational committees to ensure effective interface among Bank departments and that established policies, programs, objectives, and goals are communicated.Coordinates the Bank’s presence at community events and business activities.

    • United States
    • Banking
    • 300 - 400 Employee
    • Member
      • Mar 2017 - Present

      The American Bankers Association is the united voice of America's banks—small, regional and large—that together employ more than 2 million women and men, hold nearly $17 trillion in assets, safeguard $13 trillion in deposits and extend more than $10 trillion in loans. ABA believes that government policies should recognize the industry’s diversity and role as drivers of economic growth and job creation. Laws and regulations should be tailored to correspond to a bank’s charter, business model, local markets and risk profile so banks across America can serve their customers and communities. Through a broad array of information, training, staff expertise and other resources, ABA supports America’s banks as they perform their critical role in energizing the economy and helping communities thrive.

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Marketing Director: Chesapeake Family Magazine | Chesapeake Inspired Digital Magazine
      • May 2003 - Mar 2016

      Develop and implement integrated inbound and outbound marketing brand strategies for Chesapeake Family Magazine, ChesapeakeFamily.com, Chesapeake Inspired Digital Magazine and ChesapeakeInspired.com Managing Editor Chesapeake Inspired Digital Magazine - manage editorial calendar and team of 6 bloggers. Develop and write email campaigns to engage audiences, measure behavior and deliver resultsManage & coordinate email lists and campaignsManage social media outletsDevelop & implement strategies to drive inbound and outbound growth Collaborate with Publisher, Designer and Editorial departments to set and achieve goals

    • Director of Marketing
      • May 2003 - Mar 2016

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Member
      • 2009 - 2011

      The Specialized Information Publishers Association (SIPA) is the international trade association dedicated to advancing the interests of for-profit subscription newsletter publishers and specialized-information services. The Specialized Information Publishers Association (SIPA) is the international trade association dedicated to advancing the interests of for-profit subscription newsletter publishers and specialized-information services.

    • Member
      • 1990 - 2010

      A national trade association of regional parenting publications that reach across America, from Boston to Seattle and from Minneapolis to Miami, and around the globe to Australia. Publications include: tabloid newspapers, others are magazines,with 4-color, glossy, covers. A national trade association of regional parenting publications that reach across America, from Boston to Seattle and from Minneapolis to Miami, and around the globe to Australia. Publications include: tabloid newspapers, others are magazines,with 4-color, glossy, covers.

    • Staff Accountant
      • Feb 1992 - Dec 2000

      Public Accounting Firm. Public Accounting Firm.

Education

  • University of Baltimore
    BS Business Admin, Marketing
    2004 - 2007
  • Anne Arundel Community College
    AA, Gen Ed. - Business
    2001 - 2004

Community

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