Experience

D-Ford Palo Alto

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Design Research Director

  • Aug 2019 - Present

  Contributing to strategic planning for D-Ford programs. Focusing on Mobility, Autonomous Vehicle Services, and Connectivity.Successfully leading and nurturing high performing multi-disciplinary teams.Building the capabilities of the community of design researchers locally and globally.Leading the identification and recruitment of top talent. Overseeing full HR responsibilities for the design research team.Evolving processes and improving efficiencies of our research operations.Coaching global teams on human-centered design approaches and best practices.

• Design Research Lead and Project Lead

  • Aug 2017 - Jul 2019

  Led a B2G 1st/last mile shuttle service pilot program from concept to implementation.Managed a team of UI designers, software developers, and public policy experts.Helped grow, manage, and define the research group at D-Ford.Led the identification and recruitment of top talent.Oversaw full HR responsibilities for the design research team.Strategic and tactical guidance across multiple projects within the Lab.Facilitator for human-centered design workshops.



Various Clients

• Staffing and Recruiting
• 1 - 100 Employee

• Design Research and Strategy Consultant

  • Feb 2009 - Jul 2017

  Experience across a range of industries: Automotive, SaaS, Enterprise Software, Financial Services, Consumer Electronics, and Health Care. Led research for a variety of clients including: Stanford University, Northern Trust Company, IDEO, Firebelly Design, Root Learning, IA Collaborative. Experience across a range of industries: Automotive, SaaS, Enterprise Software, Financial Services, Consumer Electronics, and Health Care. Led research for a variety of clients including: Stanford University, Northern Trust Company, IDEO, Firebelly Design, Root Learning, IA Collaborative.



Stanford University

• United States
• Higher Education
• 700 & Above Employee

• Design Research and Strategy Consultant

  • Oct 2016 - Dec 2016

  Consulted on a project that focused on better understanding donor's philanthropic motivations and behaviors. Consulted on a project that focused on better understanding donor's philanthropic motivations and behaviors.



Northern Trust Corporation

• Design Research and Strategy Consultant

  • Mar 2015 - Jun 2016

  Co-led the Lab’s Center of Excellence offering, focused on coaching and embedding design thinking into the organization. Grew the team of designers and researchers. Co-led the Lab’s Center of Excellence offering, focused on coaching and embedding design thinking into the organization. Grew the team of designers and researchers.



IDEO

• United States
• Design Services
• 700 & Above Employee

• Design Research and Strategy Consultant

  • Mar 2009 - Feb 2015

  Led research on multiple Fortune 100 projects. Methods included: contextual research, prototyping, information architecture, evaluative research, usability, storytelling. Led research on multiple Fortune 100 projects. Methods included: contextual research, prototyping, information architecture, evaluative research, usability, storytelling.

• Senior Design Research Lead

  • Jul 2001 - Jan 2009

  Tactical: Led clients and interdisciplinary teams through research phases: Scoped, planned, conducted, synthesized, evaluated and presented. Sample Clients: Ford, PNC, AT&T, Microsoft, Target, SAP, Cleveland Clinic, Kaiser,etc. Business: Articulated the value of design research in business development meetings. Scoped programs with exploratory and/or evaluative research phases. Discipline: Helped grow and mentor the research group in the Chicago office. Taught research methodologies for multiple human centered design workshops.