Experience

Horizon Communication Group

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• General Manager

  • Jan 2023 - Present

• Associate Director

  • Aug 2021 - Present

• Account Director

  • Sep 2018 - Present



Cricket NSW

• Australia
• Spectator Sports
• 200 - 300 Employee

• PR and Communications Manager

  • Sep 2016 - Jul 2018

  Headhunted from South Africa to increase the profile and raise awareness of women’s cricket in NSW across the NSW Breakers, WBBL and Australian Women’s Cricket Team while overseeing the daily overall delivery of all internal and external communications requirements. Key responsibilities: • Public Relations strategy development and implementation management for Women’s Cricket in NSW • Communications plan development for Cricket NSW • Oversaw and managed day to day workflow and department delivery across the communications department • Measurement and reporting across all editorial, digital and social platforms • Management of media operations for all international cricket hosted in NSW • Media relationship building • Supplier negotiations and management



Playmakers

• Portugal
• Spectator Sports
• 1 - 100 Employee

• Head Of Public Relations

  • Mar 2014 - Aug 2016

  Reporting directly into the Managing Director, my role was to run and grow the Public Relations department. This included being responsible for and overseeing all client service, execution, delivery, measurement, reporting and analysis of all public relations strategies and communication plans and pitching for and winning new business. Key responsibilities: • Client service and relationship building • Financial management of department and all client budgets • Lead strategy and creative ideation and development • Implementation planning and overseeing delivery • Quality control of all departmental deliverables • Campaign measurement and reporting • Staff resourcing, management, training and career development • New business pitches • Issues and crisis management • Media management and relationship building



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Brand and Communications Manager

  • Dec 2012 - Feb 2014

  Charged with enabling the firm, staff and Deloitte brand to go to market, I managed and coordinated a team of six with special focus on the firm’s Internal Communication activities and channels. Key responsibilities: • Overseeing the everyday activities and delivery for the team • Drafting, editing and signing off communication strategies and implementation plans • Engaging with relevant stakeholders within the business including Partners and Directors, Heads Of, Exco and the firm’s CEO and COO on their projects and communications • Ensuring that all of the firm’s Internal Communication channels were being utilised effectively and innovatively • Vetting and approving all communication and marketing collateral (posters, pop-ups, TV Network content, internal website pages, announcements etc).



Volcano Group

• PR Account Director

  • Mar 2012 - Nov 2012

  As the Public Relations Account Director I was the 2IC, reporting directly to the Public Relations Business Unit Director and managing two staff members. I was responsible for overseeing and managing day-to-day client service, team delivery and new business. Key responsibilities: • Overseeing activity across the full complement of PR clients at the agency • Ensure effective department operations and profitably • Client campaign and project scoping • Client service and consulting • Development of communications strategies • Measurement and reporting



Magna Carta Reputation Management Consultants

• South Africa
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Manager (Brand Communications)

  • Feb 2008 - May 2012

  As a senior member of the consumer team I managed three staff members and worked across a diverse range of clients from both the corporate, consumer, sporting and brand disciplines. Key responsibilities: • Daily client and account delivery management • Overseeing client accounts and project budgets • Developing communications strategies and implementation plans • Providing strategic communication consultation • Conceptualising external and internal communication strategies • Managing client crisis communications • Media engagement • Campaign measurement and evaluation



HBL Media

• Senior Acccount Executive

  • 2007 - Aug 2007



Arcay Communications

• Consultant

  • Nov 2004 - Dec 2006