Jeanne Ferrer

Growth Marketer at Mintec Ltd
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK
Languages
  • French Native or bilingual proficiency
  • English Full professional proficiency
  • Spanish Limited working proficiency

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Credentials

  • Inbound Certification
    HubSpot Academy
    Feb, 2022
    - Nov, 2024
  • Inbound Marketing Certification
    HubSpot Academy
    Jan, 2022
    - Nov, 2024
  • Social Media Certification
    HubSpot Academy
    Jan, 2022
    - Nov, 2024
  • Digital Advertising Certification
    HubSpot Academy
    Feb, 2022
    - Nov, 2024

Experience

    • United Kingdom
    • Information Services
    • 100 - 200 Employee
    • Growth Marketer
      • Sep 2023 - Present

      AgriBriefing joins Mintec, offering the largest portfolio of agri-food commodity data assets, to help customers navigate the global pressures impacting their costs and overall profitability. AgriBriefing joins Mintec, offering the largest portfolio of agri-food commodity data assets, to help customers navigate the global pressures impacting their costs and overall profitability.

    • United Kingdom
    • Information Services
    • 1 - 100 Employee
    • Senior Marketing Manager
      • May 2022 - Present

      • Awareness: managing SEO/PPC/Social Media and Email campaigns to bring consumers into our products • Demand gen: creating landing pages, building multi-channel touchpoints, organising industry event to generate MQLs and demo requests • Retention: supporting product development; building client-only webinars to boost renewal rate 🏆 | Salesforce | Pardot | Hubspot | Umbraco | Hootsuite | Livestorm | Canva • Awareness: managing SEO/PPC/Social Media and Email campaigns to bring consumers into our products • Demand gen: creating landing pages, building multi-channel touchpoints, organising industry event to generate MQLs and demo requests • Retention: supporting product development; building client-only webinars to boost renewal rate 🏆 | Salesforce | Pardot | Hubspot | Umbraco | Hootsuite | Livestorm | Canva

    • United Kingdom
    • Education Administration Programs
    • 100 - 200 Employee
    • Campaign Manager & Business Development
      • Jan 2016 - Apr 2022

      • Team Leader: managing a team of 3 marketing executives to ensure achievement of KPIs• Lead generation: planning and executing direct marketing campaigns to generate leads and demand for the team• Automation programmes: designing and executing automation campaigns to improve customer journey• Customer success: developing relationships with clients to retain customers• KPI analysis: monitoring and reporting metrics to CMO whilst making recommendations to improve ROI

    • Senior Marketing & Sales Executive
      • Dec 2014 - Jan 2017

      • Campaign: sending daily email campaigns with targeted content• Design: creating landing page to improve conversion rates• Sales: converting marketing leads into new sales

    • Ireland
    • Events Services
    • 700 & Above Employee
    • Marketing Executive / EMEA - French & Energy divisions
      • Jun 2013 - Aug 2016

      • Direct marketing: data building, copywriting, email campaigns, statistics analysis • Indirect marketing: creating digital & print ads to be distributed through owned and earned channels • Direct marketing: data building, copywriting, email campaigns, statistics analysis • Indirect marketing: creating digital & print ads to be distributed through owned and earned channels

    • European Business Development / Energy consultancy
      • Feb 2013 - Jun 2013

      • Market research • Business Development • Marketing support • Market research • Business Development • Marketing support

    • France
    • Insurance
    • 700 & Above Employee
    • Assistant product manager / Retail banking
      • Sep 2010 - Aug 2011

      • Marketing materials • Competitive studies • Product launch • Marketing materials • Competitive studies • Product launch

    • France
    • Oil and Gas
    • 1 - 100 Employee
    • Assistant Product Manager B2B / Energy provider
      • Sep 2009 - Feb 2010

      • Benchmarks • Monthly newsletters • Marketing materials • Benchmarks • Monthly newsletters • Marketing materials

    • France
    • Electric Power Generation
    • 700 & Above Employee
    • Marketing Assistant / Energy provider
      • Sep 2008 - Aug 2009

      • Studies and market research • Internal communication • Translations • Studies and market research • Internal communication • Translations

    • France
    • Banking
    • 700 & Above Employee
    • Receptionist and Switchboard operator / Retail banking
      • Jun 2008 - Aug 2008

      • Meeting and greeting customers • Retail banking operations • Meeting and greeting customers • Retail banking operations

Education

  • Grenoble Ecole de Management - Grenoble Graduate School of Business
    Masters in Management, Marketing major
    2007 - 2011
  • 2-year preparatory class for French Business Schools
    Mathematics and Economics
    2005 - 2007

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