Experience

NATIVES CONCEPT STORE

• France
• Retail
• 1 - 100 Employee

• Fondatrice

  • 2021 - Present

  - Réalisation d’un Diagnostic stratégique du projet & Mise en place opérationnelle et stratégique - Gestion financière, administrative et légale - Gestion des budgets, achats, approvisionnements et stocks, vente en magasin - Digital: Création et gestion du site internet et des réseaux sociaux de la boutique - Mise en place et suivi des outils Marketing - Réalisation d’un Diagnostic stratégique du projet & Mise en place opérationnelle et stratégique - Gestion financière, administrative et légale - Gestion des budgets, achats, approvisionnements et stocks, vente en magasin - Digital: Création et gestion du site internet et des réseaux sociaux de la boutique - Mise en place et suivi des outils Marketing



Twentieth Century Fox

• Entertainment Providers
• 1 - 100 Employee

• Brand Partnership Manager Theatrical & Home Ent

  • Aug 2016 - Apr 2020

  Managed brand promotion strategies for Fox movies: Ferdinand, Deadpool 2, X-men, Maze Runner, Murder on the Orient Express, Bohemian Rhapsody, Alita…BRAND PROMOTIONS - Definition of key promotional titles, objectives and budget with marketing.Lead ongoing discussions with key partners (e.g. Oasis, SNCF, Danone, BNP…)- Defined strategic, creative briefs and monitored approvals with brands and agencies – TV, print, online, outdoor, POS, packaging- Pitched and developed new opportunistic partnerships: Digital (VOD and EST)- Managed Books, Video games and Music Ties-in- Implemented Grassroots promotions and events- Collaborated with Licensing agents and Fox Consumer Products- Organized and took part in Fox’s France roadshow events for brands- Collaborate, report and travel to Fox’s offices in London and Los Angeles - Optimized and implemented Global and Pan-euro partnerships TRADE MARKETING- Negotiated and developed in-theater concessions deals with Trade Marketing. FINANCE- Controlled promotional budgets: between 50K and 200K euros per movie- Implemented grids for agencies fees - Supervised and wrote contracts with brands MANAGEMENT- Managed and trained junior staff Show less

• Junior Brand Partnership Manager Theatrical & Home Ent

  • Apr 2013 - Jul 2016

  - Managed follow up, implementation and coordination of partnerships- Liaised with product managers, in-theater, sales, HE teams for approvals - Collaborated and reported to Fox’s offices in London and Los Angeles- Attended agency meetings, initiated deals and supervised implementation- Built Competitive reviews and reports - Monitored traffic related to promo items (orders, deliveries and dispatching)

• Junior Brand Partnership Manager - Home Entertainment

  • Jan 2012 - Jul 2012

  - Recherche et identification des opportunités de partenariats en rapport avec les sorties Nouveautés DVD - Définition et briefs des objectifs destinés aux agences de promotions mandatées - Gestion et coordination des relations en direct avec les marques ou agences mandatées par celles-ci- Suivi des validations avec la direction nationale et internationale- Présentation des partenariats et des mécaniques promotionnelles auprès des chefs de produits- Suivi du budget des opérations de partenariats et gestion des stocks de dotations - Suivi opérationnel des mécaniques promotionnelles et analyses qualitatives des opérations concurrentes- En charge du développement et gestion logistique des objets promotionnels Show less

• Brand Partnerships Assistant - Home Entertainment

  • Aug 2010 - Jan 2012

  - Drafted brand strategies and creative briefs for agencies - Wrote presentations for major pitch meetings and reportings for Fox’s teams- Liaised with internal teams to coordinate approvals - Updated promotional budgets, raised POs, checked invoices



PSA Peugeot Citroën

• Slovakia
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Brand Partnership & Sponsoring Assistant

  • Jun 2009 - Aug 2009

  - Drafted post tests analysis of internal campaigns and Competitive reviews - Wrote strategic briefs for co-branded collection of cars (Havaianas / Kenzo) - Drafted post tests analysis of internal campaigns and Competitive reviews - Wrote strategic briefs for co-branded collection of cars (Havaianas / Kenzo)