Strategic Partnerships Development Manager

• Apr 2023 - Present

(Retired) Global CX Events & Communication Manager

• 2021 - Nov 2022

Business Owner for Dipped in Blue, a global consumer experience immersion for automotive dealers •Agency management of production team in the global market to host virtual and in-person marketing events - UK, Ireland, Germany, China, South America, Africa, and Australia, for Dealer owners and employees •Ensure the consumer experience model is aligning globally with the company’s objectives •Lead the development of global go-to-market plans and creative briefs for marketing promotions•Integration and partnership opportunities to maximize product and CX awareness globally Show less

Brand Content & Alliance Manager

• 2018 - 2021

Business Owner of Corporate Social Responsibility Programs to support education and enrich community life•Managed agency team with a $13M budget to deliver social, digital, and print CSR & Experiential activations •Delivered POV on programs such as Warriors in Pink to support breast cancer foundations, STEM, Drive for your School and Community, Future Farmers of America, and supported Ford’s philanthropic arm.•Supervised a team responsible for the annual planning of more than 1,800 events across the United States •Approved budgets, strategic go-to-market plans, new project proposals and brainstorms•Directed activation partnerships, photoshoots, videos, newsletters, activations kits and other content creation •Facilitated discussions with internal and external teams to create an aligned strategy•Subject Matter Expert (SME) on strategy insights for Growth Audience (DE&I) initiatives to reach new markets •Managed Dealers and Field Operations communication for BCA activations •Worked with Analytics Department to measure metrics and delivered an increase in brand favorable opinion Show less

Brand Communications Manager

• 2017 - 2018

Business Owner of Dealer Brochures for Ford nameplates •Managed CRM customized hand-raiser fulfillment platform for in-market and/or conquest consumers •Approved print and digital communication content of nameplate and auto show material•Delivered Tier-1 integrated communication strategies, reducing print 50% by utilizing QR codes for virtual experience in dealerships, conventions and auto shows•Investigated efficiencies and developed CRM analytics to grow owners and prospective buyers in the company’s database Show less

1:1 Consumer Messaging

• 2015 - 2017

Program Management (Europe & China)

• 2012 - 2015

Program & Planning Manager - Vehicle Personalization

• 2000 - 2012

Component/Product Testing and Development Engineer

• 1992 - 2000