Experience

Michigan Department of Treasury

• United States
• Government Administration
• 100 - 200 Employee

• Communications Representative

  • Mar 2021 - Present

  Lansing, Michigan Major responsibilities include social media, media relations, writing and editing content for internal and external audiences, updating internal and external websites, reviewing and distributing communications through e-mail distribution. Position requires me to… • Research topics and information as needed, collect statistics, background and historical information as needed to draft copy • Write news releases, media advisories, fact sheets and other information products •… Show more Major responsibilities include social media, media relations, writing and editing content for internal and external audiences, updating internal and external websites, reviewing and distributing communications through e-mail distribution. Position requires me to… • Research topics and information as needed, collect statistics, background and historical information as needed to draft copy • Write news releases, media advisories, fact sheets and other information products • Participate in television, print, radio and online interviews resulting from agency activities • Create scripts for videos designed for Treasury employees • Perform media monitoring and analysis; disseminate daily news and information to department members • Assist and support department-wide communications initiatives by working closely with the Office of Communications Show less



GreenStone Farm Credit Services

• United States
• Financial Services
• 500 - 600 Employee

• Content Specialist

  • May 2019 - Nov 2020

  East Lansing, MI Created written material to support GreenStone’s customers and employees while highlighting agricultural financial products, services and resources. • Provided creative, effective written communications for agricultural and country living segments through Partners magazine features and interviews, company blog and social media • Planned and executed company digital communications efforts to drive member and public engagement (Facebook, Twitter, YouTube, LinkedIn, Instagram, blog… Show more Created written material to support GreenStone’s customers and employees while highlighting agricultural financial products, services and resources. • Provided creative, effective written communications for agricultural and country living segments through Partners magazine features and interviews, company blog and social media • Planned and executed company digital communications efforts to drive member and public engagement (Facebook, Twitter, YouTube, LinkedIn, Instagram, blog, emails) • Authored feature articles, farm news updates and company’s annual report • Provided photography for feature articles, magazine covers, social media posts • Facilitated delivery of information emphasizing GreenStone as a financial services leader • Collaborated on idea generation and content development to assist the Marketing and PR Department’s high impact, multi-media marketing campaigns Show less



Hartland Township

• United States
• Government Administration
• 1 - 100 Employee

• Communications Director

  • Feb 2017 - May 2019

  Hartland, Michigan Worked with Hartland's board of trustees and directors to develop messaging for residents, built community relationships and created engaging and actionable marketing campaigns for the township's ‘Friendly by Nature’ brand. • Designed and authored original content for collateral materials, including video, social media, newsletters, magazines, blog posts, press releases, and direct mail • Developed and executed a township communication plan and crisis management strategy • Planned… Show more Worked with Hartland's board of trustees and directors to develop messaging for residents, built community relationships and created engaging and actionable marketing campaigns for the township's ‘Friendly by Nature’ brand. • Designed and authored original content for collateral materials, including video, social media, newsletters, magazines, blog posts, press releases, and direct mail • Developed and executed a township communication plan and crisis management strategy • Planned department budget and managed contractors/vendors, including videographers, photographers, printers and graphic designers • Provided internal communication counsel to directors, board members and staff, including executive speech-writing and PowerPoint training presentations • Identified messaging for township initiatives and informational campaigns using both traditional and social media marketing • Analyzed metrics from social media and customer surveys and used data to improve and direct a Vision Plan for emerging communication and technology trends Show less



Oakland Schools

• United States
• Education Administration Programs
• 400 - 500 Employee

• Communications / Social Media Specialist

  • Nov 2011 - Jan 2017

  Designed and managed communication plans and social media campaigns to build local, state and national support and recognition for Oakland County public schools and Oakland Schools Intermediate School District (ISD) programs. • Provided media leadership and guidance to Oakland Schools employees, district personnel, parents and students; worked closely with superintendent to craft supt.’s professional social media presence on blog, Twitter, Facebook, LinkedIn and YouTube • Authored… Show more Designed and managed communication plans and social media campaigns to build local, state and national support and recognition for Oakland County public schools and Oakland Schools Intermediate School District (ISD) programs. • Provided media leadership and guidance to Oakland Schools employees, district personnel, parents and students; worked closely with superintendent to craft supt.’s professional social media presence on blog, Twitter, Facebook, LinkedIn and YouTube • Authored blog essays, editorials, speeches, video scripts, magazine articles and press releases; curated and created content for multiple media formats including presentations, community outreach efforts, online advocacy and corporate marketing o Distinguished Communications Award 2016 for Electronic/Interactive Media - Michigan School Public Relations Association o Award of Excellence 2013 for Blogging - National School Public Relations Association Show less



Teacher's Discovery

• United States
• Education Administration Programs

• Senior Manager / World Languages

  • Apr 2010 - Nov 2011

  Auburn Hills, Michigan, United States Managed the World Languages Book Division of a national educational publishing house. Accountable for the creation, acquisition and promotion of new book merchandise. • Supervised team of buyers, proofers, illustrators and graphic designers on start-to-finish projects to develop marketable teacher manuals and student book products for World Language classrooms • Created product copy, social media messages and dynamic SEO marketing materials • Edited manuscripts for story line… Show more Managed the World Languages Book Division of a national educational publishing house. Accountable for the creation, acquisition and promotion of new book merchandise. • Supervised team of buyers, proofers, illustrators and graphic designers on start-to-finish projects to develop marketable teacher manuals and student book products for World Language classrooms • Created product copy, social media messages and dynamic SEO marketing materials • Edited manuscripts for story line, format and copy; researched content for authenticity and cultural competence • Designed creative, informative catalog layout pages and web content • Developed new products, plus cultivated strategies to maintain product portfolios • Used my background in Spanish, French, German and Chinese languages and/or cultures to connect with authors, and to understand and support the needs of World Language teacher-customers Show less



SMART/SIMPLE Media

• United States
• Business Consulting and Services

• Marketing Communications Consultant

  • Jan 2001 - Jan 2011

  Specializing in human-centric marketing through expert technical writing and story-branding, I created, coordinated and managed strategic communication programs for small-business clients in a variety of industries: healthcare & wellness; education; mortgages & real estate; accounting & fraud.