Experience

Oktria

• Netherlands
• Software Development
• 1 - 100 Employee

• Founder

  • Jul 2019 - Present

  Founder of Oktria, a SaaS platform that allows businesses to effortlessly manage and analyse their multi-location business with a 360° view on performance. As the founder, I undertake a multifaceted role, spearheading the entire product architecture, from conception to UI/UX and information design. Moreover, I am responsible for overseeing the financials of the company. Alongside my partner, I serve as a co-CEO, leading the business with a shared vision and dedication to its growth and success. Show less



SOKO District

• South Africa
• Retail
• 1 - 100 Employee

• Co-Founder

  • Nov 2019 - Dec 2021

  Joined the founding team as Head of Brand to develop and launch a platform that enables brands to connect with customers in a flexible physical space without the usual setup costs. Key responsibilities encompassed development and launch of the brand, including user interface and experience design. Additionally, I played a vital role in overseeing all marketing initiatives, ensuring a compelling brand presence in the market. Working closely with the CEO, I took charge of all customer onboarding and relationship management, establishing strong connections that fostered a loyal and satisfied customer base. Show less



Etiket Brand Design

• Account Director

  • Apr 2016 - Jun 2019

  Account Director at Etiket, leading the First National Bank (FNB) account, specifically focused on business banking. Etiket is an award winning brand and advertising agency. FNB is one of South Africa’s “big four” banks and has been recognised as the strongest bank brand in the world. Other responsibilities included working with the executive leadership team to develop the business unit's strategic plan and goals, taking accountability for financial performance of the business unit, resource allocation, and overall leadership of the team.Furthermore, I actively contributed as a member of the management committee, playing a crucial role in making strategic decisions and overseeing the agency's overall direction.Other brand involvements include Philip Morris International, Jeep and Scorpion Legal.KEY ACHIEVEMENTS- Achieved a 50% account growth for FNB within a span of 3 years- FNB Business remained South Africa's Best Business Bank 2013 - 2019- Improved internal processes and efficiency through designing templates, checklists, and optimising systems Show less

• Creative Group Head

  • Aug 2014 - Apr 2016

  Creative Group Head responsible for successfully delivering innovative and thoughtful creative services in a tactical and strategic manner. In addition to leading the creative team, I played a crucial part in informing the creative director on department-related business, including technical requirements and issues. I remained actively engaged with the management committee, consistently advocating for the creative teams' best interests in decision-making.

• Creative Lead

  • Jul 2012 - Aug 2014

  Creative Lead spearheading and guiding the creative team throughout the entire project lifecycle, from ideation to successful implementation, ensuring seamless alignment with our valued clients' objectives. Additionally, I actively contributed to the management committee, advocating for the best interests of the creative teams in all decision-making processes.

• Senior Graphic Designer

  • Aug 2010 - Jul 2012

  Senior Graphic Designer responsible for overseeing design projects, crafting original artworks and infographics, conducting reviews of junior designers' work, and ensuring the delivery of high-quality results.

• Graphic Designer

  • Jan 2010 - Aug 2010