Experience

Dedicated Networks, Inc.

• United States
• Computer Networking Products
• 1 - 100 Employee

• Director, Marketing & eCommerce

  • Sep 2021 - Present



Ecolab

• United States
• Chemical Manufacturing
• 700 & Above Employee

• Director, MarComm & Customer Portal; Sr Marketing Manager, Customer Portal & eCommerce

  • Jun 2019 - Aug 2021

  Operate as the global program manager for the Food & Beverage Division’s customer portal—a personalized, single point of access to insights, business tools (including ecommerce), and resources which help customers achieve their production, food safety and quality, and sustainability goals at the lowest total cost.Collaborate with the enterprise Customer Digital Solutions team to prioritize Food & Beverage requests on the Salesforce B2B Commerce platform, attend planning increment sessions, define requirements, influence development efforts, attend product demos, and validate functionality. Lead a cross-functional, collaborative team, focused initially on the US, to create a robust B2B ecommerce experience that offers expanded product data, creates a customer agnostic product hierarchy, coordinate product photography, and customer data needs.



Thomson Reuters

• Canada
• Software Development
• 700 & Above Employee

• Senior Digital Project Manager | Contractor

  • Apr 2017 - May 2019

  Managed end-to-end launches on AEM 6.2 for two of the company’s most important marketing websites thomsonreuters.com (Dec 2017) and tax.thomsonreuters.com (Oct 2018). Collaborated with a cross-functional, remotely located team to develop strategy, iterate on design, revise content, build pages, and test the site.Collaborated closely with stakeholders across multiple business units, external agency, and AEM platform development team to develop requirements, review designs, test code delivery and prioritize component deliverables within an agile environment to keep site launch on schedule.Created a comprehensive project plan, kept it on track with meetings and weekly status reports, and managed complex stakeholder expectations to overcome all barriers and ensure completion of on-time deliverables.



American Girl

• Manufacturing
• 700 & Above Employee

• Manager-Digital Content (Producer), Associate Marketing Manager, Web Supervisor, Web Coordinator

  • Mar 2003 - Mar 2016

  Developed new consumer-facing digital experiences from start to finish, including managing the entire development process from ideation, requirement gathering, documentation, executive level presentations, vendor selection, contract negotiation, schedule/team management, visual (UX) and verbal development, legal reviews, cross-platform testing, launches, post-production support and project retrospectives.Set strategic direction for digital content growth including online games and app development, websites, and toy-plus technology for four sub-brands within American Girl while managing respective budgets totaling more than one million dollars annually.Managed and grew the digital content team from three to eight employees in eight years. Defined roles, recruited and hired team members; then trained, mentored and evaluated them to continuously achieve team goals. Strategically positioned team members on projects with view on their professional growth and productivity.Produced more than 15 Apple apps to engage the girl consumer with American Girl content in a new and relevant digital medium, resulting in over 5 million downloads in 4 years.



Berbee Information Networks (Currently CDW)

• Marketing Communications Specialist

  • 2000 - 2003

  Implemented Microsoft’s Content Management System for the corporate website from initial concept to completion that required written documentation, scheduling, testing, and training.Webmaster of the external client-facing Web site and several internal staff and sales-related sites using Dreamweaver and a CMS solution.Created, wrote, and coordinated the written and visual elements of sales collateral and marketing for print media, tradeshows, and website use. Implemented Microsoft’s Content Management System for the corporate website from initial concept to completion that required written documentation, scheduling, testing, and training.Webmaster of the external client-facing Web site and several internal staff and sales-related sites using Dreamweaver and a CMS solution.Created, wrote, and coordinated the written and visual elements of sales collateral and marketing for print media, tradeshows, and website use.