Chief Marketing Officer

• Apr 2019 - Present

Provide marketing, advertising and communication support for a financial education firm. Provide marketing, advertising and communication support for a financial education firm.

Vice President of Marketing and Communications

• Jan 2007 - Apr 2019

Provide leadership and expertise in all areas of marketing including corporate identity/branding, public relations, and advertising. Develop and manage all promotional advertising campaigns including creative content, implementation and budgeting. Develop, update and maintain web sites and email-based marketing program. Direct all social networking activities. Manage overall public relations strategy and act as primary media contact for promotions and events, including working closely with the President to develop plans for crisis management. Write press releases, arrange media interviews, and prepare media kits for local, state, and national media. Coordinate production of internal and external newsletters, brochures, marketing materials. Responsible for development and placement of all print, radio and TV advertising. Maintain a close relationship with all departments and areas of the organization in order to track the effectiveness of existing programs and to identify new, profitable programs. Design visitor survey materials, interpret surveys, ticketing trends and focus group information to determine target markets and overall marketing strategies. Manage Marketing Specialist, Marketing Intern and IT Consultant. Develop and manage department budget. Deliver presentations to civic groups and professional organizations. Show less

Account Director, McDonalds

• May 2006 - Jan 2007

Managed local branch of advertising agency and supervised three account managers working on the McDonald’s account. Worked with owner/operators to provide advertising direction for their four regional advertising coops. Tracked and managed budgets, prepared and delivered sales presentations. Coordinated public relations campaigns. Managed local branch of advertising agency and supervised three account managers working on the McDonald’s account. Worked with owner/operators to provide advertising direction for their four regional advertising coops. Tracked and managed budgets, prepared and delivered sales presentations. Coordinated public relations campaigns.

Web Designer/Sr. Writer-Researcher

• Apr 2004 - May 2006

Updated ministry website, recommended and coordinated changes, wrote copy. Planned, organized and executed annual golf fundraiser. While on radio team, wrote scripts and researched statistics for nationally syndicated radio program. Reviewed potential interview guests and booked guests for program. Updated ministry website, recommended and coordinated changes, wrote copy. Planned, organized and executed annual golf fundraiser. While on radio team, wrote scripts and researched statistics for nationally syndicated radio program. Reviewed potential interview guests and booked guests for program.

Owner

• Aug 2001 - May 2006

Director of Marketing and Advertising

• May 1998 - Aug 2001

Assistant Merchandising Manager

• Jul 1996 - May 1998

Advertising Coordinator

• Mar 1994 - Jul 1996

Assistant Merchandising Manager

• Feb 1990 - Feb 1994

Marketing Coordinator

• Feb 1990 - Apr 1991