Experience

Segway

• United States
• Manufacturing
• 100 - 200 Employee

• Head of Marketing

  • Sep 2023 - Present

• Brand Manager

  • May 2022 - Oct 2023



Next Level Apparel

• United States
• Retail Apparel and Fashion
• 100 - 200 Employee

• Branded Content Manager

  • Jan 2021 - Dec 2021

  | Brand Marketing | -Boosted reputation + client retention in the printer community by 150% (content interaction) by leading development of new video series -Crafted + executed digital campaigns including 4 social platforms and boosted engagement rates to avg. 15% each month -Strategized and assisted in creative direction of 7 GTM campaigns that led to sold-out collections and increased revenue -Led creative direction for all video content, co-directed all photoshoots -Partnered with cross-depts to ensure brand integrity across all marketing assets (i.e website, socials, Sales' resources) | Misc. | -Improved internal processes by implementing new technological changes that led to 50% growth in lead generation -Revised and managed dept budget -Partnered with E-Comm. dept, to increase web traffic, improve UI/UX for better engagement -Designed graphic assets for socials, decks, Sales' resources Show less



KR8 Agency

• Greater Los Angeles Area

• Freelance Art Director

  • Dec 2019 - Feb 2020

  -Managed creative projects for all clients -Produced pitchdecks and execution of video assets -Created branded assets for socials, landing pages, etc. -Managed creative projects for all clients -Produced pitchdecks and execution of video assets -Created branded assets for socials, landing pages, etc.



AIMS360: Fashion Business Management Software (Apparel Software, Apparel ERP, Fashion ERP)

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Manager

  • Jan 2018 - Oct 2019

  -Defined, developed and executed campaign strategies for lead generation and client retention (29% avg/year) -Managed entire marketing calendar (events, tradeshows, partner meetings, socials, emails) -Designed and produced strategic, high-quality, targeted, engaging content for all channels (social posts, graphics, video content) with marketing team and freelancers -Analyzed + reported blog, email and social statistics + managed budget -Improved 5+ macro partnerships through co-hosted events, digital and print campaigns -Developed new education curriculum with new media assets alongside Training Director -Co-led education outreach programs with over 10+ U.S schools Show less



Kode Magazine

• Los Angeles

• Managing Editor

  • Oct 2017 - May 2018

  Management -Worked closely with Editor-in-Chief in managing all internal and external communications -Managed team of 7 interns, all editorial, social, blog calendars -Managed day-to-day operations -Improved internal workflows + organization -Managed editorial/event calendar -Assisted in developing/strengthening partnerships with talents, PR agencies, other media outlets, brands, etc. Creative -Light graphic design for editorials, watermarked photos, designed openers -Moodboard creation for editorials -Assisted in developing compelling social content -Researching trends in fashion, graphic design, video, pop culture Writing -Curated/developed blog content -Covered Events (socials, blogs, other content) -Interview Q+A's Production -Coordinated all communications -Sent out booking inquiries -Drafted callsheets -Worked with team to develop/ gather release assets (photos, videos, BTS, social vids, credit management, etc.) -Prepped editorial releases + sent out tearsheets See all of my past work for ATKode Mag at jeanettechiu.com Show less



Stitch Fix

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Personal Stylist

  • Oct 2015 - Nov 2016

  -Styled clients based on their demographics and psychographics, body types, budget and feedback -Built and maintained relationships with clients to provide high quality personal styling experience -Actively researched fashion trends, styling tips on body types, writing tips for personalized notes -Styled clients based on their demographics and psychographics, body types, budget and feedback -Built and maintained relationships with clients to provide high quality personal styling experience -Actively researched fashion trends, styling tips on body types, writing tips for personalized notes



Asian Outfitters

• Social Media Analyst

  • Aug 2014 - Dec 2014

  -Developed branding + established tone on FB, IG, Twitter, Pinterest-Reported compiled analytics and insightful summaries to assist CEO in making informed business decisionsManaged social calendar-Designed, published, and managed social media posts

• E-commerce Marketing & Buying Intern

  • Aug 2014 - Dec 2014

  -Analyze seasonal trends and select products based on target market's demographics & psychographics- Helped manage company's website with BigCommerce-Utilize Excel extensively to keep track and update of inventory and product availability- Supported fellow interns in planning and attending promotional events