Senior Director, Strategic Communications and Marketing

• Jul 2019 - Present

Director of Marketing and Industry Relations

• Jan 2018 - Apr 2019

Director of Market Development

• Jan 2013 - Jan 2018

Serving in a COO role, devise high-impact strategic plans for internal/external constituents while maximizing the SVU's market value for over 20,000 individuals and industry partners worldwide. Drive meaningful advocacy efforts while playing integral role in board communications, strategy development, and budget planning/analysis. Align priorities to SVU's mission while collaborating effectively with President, Board of Directors, and various committee chairpersons. Identify and capitalize on industry trends and market expansion opportunities. Optimize revenues, reconcile balance sheets, and develop program budgets with QuickBooks. Maximize advertising and sponsorship opportunities by cultivating and strengthening relationships with industry heavy hitters. - Increased membership 20% after conducting industry analysis and formulating comprehensive marketing strategy. - Realized 75% growth across channels by reigniting/expanding social media presence. - Transformed SVU culture by implementing data-driven marketing strategies. Leveraged technologies and strategic metrics to determine the most effective message to engage audiences and produce results. - Generated $14,000 in less than a month by retargeting marketing efforts toward the appropriate member audience and working with high-end sponsors. - Cut promotional cost 45% without sacrificing attendance by re-strategizing spend for SVU’s biannual event. - Achieved 43% sales increase for 2 quarters over previous 18 months. Expanded reach and improved marketing for existing consulting service/product. - Opened new revenue stream by launching website and learning management system (LMS). Trained and managed 20+ volunteers and consultants for these critical initiatives after winning executive buy-in. - Boosted morale and maintained positive working environment by improving internal communications/relationships during period of rapid staff changes.

Marketing Strategist Manager

• Oct 2010 - Dec 2012

Provided expert consultation to 150+ associations and nonprofit organizations interested in expanding their digital marketing and social media strategies. Produced high-impact social media messages and delivered full suite of professional services. Built and maintained strong connection with audiences, existing accounts, and potential clients. - Generated $100,000+ in revenue by securing lucrative business opportunities; developed requests for proposals (RFPs). - Drove and supported rapid organizational growth, which tripled department staff in just 2 years, by formulating comprehensive/scalable digital marketing and social media strategies. - Significantly improved brand awareness and sales through online and national speaking engagements. Invited to deliver presentations at international meetings and delivered informative monthly webinars to 200+ attendees.

Marketing Manager

• Jul 2006 - Oct 2010

Successfully marketed and directed 20+ live and online educational offerings each year. Secured sponsorships, promoted association consulting services, and garnered features in publications. Recruited and retained members. Defined performance metrics and carefully evaluated all project/program results. Prepared $1 million budget and produced projection reports for each program. - Achieved 84% renewal rate while overseeing membership recruitment/renewal of 17,000+ healthcare professionals. - Maximized AGA's reach through all communication channels, including email, direct mail, print advertisements, news articles, and online promotions. - Strengthened brand identity by creating style/logo guidelines for new press program.

Marketing Specialist

• Jul 2005 - Jul 2006

Responsibilities included managing production, development and execution of marketing plans for all new (approximately 15-20 per year), and current library of association publications along with marketing plans for three internal departments. Maintained, updated and marketed the association career headquarter Web site, managed corporate presence at over 22 outside meetings per year and maintained online bookstore through development of copy and layout. Responsibilities included managing production, development and execution of marketing plans for all new (approximately 15-20 per year), and current library of association publications along with marketing plans for three internal departments. Maintained, updated and marketed the association career headquarter Web site, managed corporate presence at over 22 outside meetings per year and maintained online bookstore through development of copy and layout.

Marketing Specialist

• Jun 2001 - Jan 2005

Responsibilities included managing fundraising gift donations (over $5,000 per year), manage and oversee the plateletpheresis department (sub department of the blood donor center), manage and maintain the donor center’s Web site, perform market research analysis on work and donor flow management. Responsibilities included managing fundraising gift donations (over $5,000 per year), manage and oversee the plateletpheresis department (sub department of the blood donor center), manage and maintain the donor center’s Web site, perform market research analysis on work and donor flow management.