Experience

International Enterprise Singapore

• Manager

  • Sep 2015 - Present

  - Researched and analysed key business drivers, competitive environment, trends and opportunities to build up information and reports on the bioenergy and building solutions sector - Analysed Singapore companies' business models and business plans to evaluate the potential for international market penetration - Provide insights to improve Singaporean companies' business models for overseas expansion, including providing strategies and action plans to help companies to expand overseas - Communicated effectively with English, Chinese, and Korean language speaking companies while facilitating meetings between Singaporean and overseas companies - Supported Singaporean companies as account manager, and provided prompt service of assistance to help them to understand grants and tools that IE has for their benefit - Analysed research data and meetings with overseas companies, and translated findings into insights, recommendations, dashboards and reports - Prepared presentations and clearly communicated findings from initiatives to senior management and to the broader organization - Planned and organised IE Singapore's biggest annual event of over 500 people to network and build relationships, Global Network Night, which involved discussion with other teams, coming up with a timeline for everyone to follow, executing plans for logistics and operations, organising invite lists - Organised projects on clear documents for the team to mark their progress and project pipeline in order to provide a clear picture on the team's work for the year, and reporting the progress with other teams for alignment of work Show less



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Designer

  • Nov 2014 - Sep 2015

  · Designed posters, menus and vouchers for bistro and cafe, Carvers & Co. · Designed posters, and a website for indie project, 43 East Coast Series · Designed logo and built branding concept for new coffee brand, Carvers & Co. · Designed social media posters and advertisement for singer/songwriter, Charlie Lim · Designed posters, menus and vouchers for bistro and cafe, Carvers & Co. · Designed posters, and a website for indie project, 43 East Coast Series · Designed logo and built branding concept for new coffee brand, Carvers & Co. · Designed social media posters and advertisement for singer/songwriter, Charlie Lim



Foreign Policy Design Group

• Singapore
• Design
• 1 - 100 Employee

• Project Management Intern

  • Apr 2015 - Jul 2015

  - Coordinated and planned project timelines for assigned projects relating to publications, hospitality, F&B, property development, and arts sector - Organised all company’s soft and hard-copy assets - Wrote proposals for company projects and grants - Strategised and reorganised company’s structures for better communication and delegation of work - Researched on branding, designed presentations and uniforms for National Gallery retail front - Liaised with clients and manufacturers for design and production of products for National Gallery - Communicated with Japanese, Chinese, and Korean makers and translated documents in meetings - Wrote a creative brief and proposal for revamping property developer YTL Land’s corporate website - Researched on concepts for building Information Architecture (IA) for YTL Land’s new website - Edited, proofread, and developed marketing and sales activities for book launch event of self-published Brand Guide: Singapore Edition - Led the distribution and sales both locally and overseas for Brand Guide: Singapore Edition - Strategised branding, coordinated programming of events with various vendors and brands for the Brand Guide book launch Show less



ROLLEDIT

• France
• Veterinary Services

• Founder, designer, marketing and project manager

  • Jan 2012 - Jan 2014

  · Conducted market research and analysis, developed brand concept and costings for apparel label Rolledit online. · Sourced fabrics and supplier in Singapore for productions of collection. · Collaborated with a programmer to design the website and set up social media platforms on Facebook and Twitter. · Designed and launched three collections since August 2012. · Directed creative photoshoots for three collections with an agency model to promote the apparel designs online. · Designed catalogue, posters and social media announcements on Adobe Photoshop for advertising and promotions. · Researched and developed social media marketing and offline advertising to improve sales by 300%. · Collaborated with another company, Snappyfit, to promote the brand through flea markets and fashion shows. · Directed, wrote the script and did fashion styling for Rolledit video advertisement which was released online. Show less



TEX LINE ASSOCIATES PTE LTD

• Retail Apparel and Fashion
• 1 - 100 Employee

• Project Manager & Entrepreneur

  • Jun 2011 - Dec 2011

  · Led a team of 4 to conduct market analysis, trend reports, costings and develop a proposal for an online business. · Sourced for fabrics, designs and factories in Guangzhou, China for trend analysis and designs inspirations. · Led a team of 4 to conduct market analysis, trend reports, costings and develop a proposal for an online business. · Sourced for fabrics, designs and factories in Guangzhou, China for trend analysis and designs inspirations.



Fresh Approach Pte Ltd

• Retail Apparel and Fashion
• 1 - 100 Employee

• Apparel Designer

  • Apr 2010 - Sep 2010

  · Led and designed three collections of womenswear from Japan for the English label, Lonsdale in Southeast Asia · Advised on the production of designs with China factory · Designed and produced Lonsdale catalogues, newspaper and poster advertisements for marketing. · Led and designed three collections of womenswear from Japan for the English label, Lonsdale in Southeast Asia · Advised on the production of designs with China factory · Designed and produced Lonsdale catalogues, newspaper and poster advertisements for marketing.

• Assistant Designer

  • Apr 2009 - Nov 2009

  · Assisted and designed two collections of womenswear for the English label, Lonsdale in Southeast Asia. · Led and communicated with factory in China to source fabrics and produce the designs for the collections. · Did fashion styling and photography directions for Lonsdale photoshoots. · Designed and produced Lonsdale catalogues, newspaper and poster advertisements for marketing. · Assisted in preparing powerpoint for sales pitch, formatting costings on Excel and paperwork for Lonsdale apparel production. Show less