Experience

Roger Pradier ® - Outdoor Lighting

• France
• Design Services
• 1 - 100 Employee

• Managing Director / Directeur Général

  • Jan 2022 - Present



CRA Formation

• France
• Professional Training and Coaching
• 1 - 100 Employee

• MBI / LBO Project - Entrepreneur

  • Jan 2021 - Dec 2021



NAF NAF

• France
• Retail Apparel and Fashion
• 500 - 600 Employee

• International Executive Vice President/ CSO / Subsidiaries Director/ Executive Committee Member

  • Jun 2017 - Dec 2020

  - Challenge: Entrepreneurial project, definition of a 5 years strategic plan & its activation - P&L Responsibility of each subsidiary (Belgium, Spain, Italy, Switzerland) & selective distribution channels: e-business & pure players, Retail & affiliation, wholesale & department stores, - Digital transformation - Management (300 people-subsidiaries included) & its Organizational effectiveness - Challenge: Entrepreneurial project, definition of a 5 years strategic plan & its activation - P&L Responsibility of each subsidiary (Belgium, Spain, Italy, Switzerland) & selective distribution channels: e-business & pure players, Retail & affiliation, wholesale & department stores, - Digital transformation - Management (300 people-subsidiaries included) & its Organizational effectiveness



Groupe Royer

• France
• Retail
• 200 - 300 Employee

• Director of Digital, Marketing and Communication / CMO - Fashion, Junior & Retail Division

  • Jan 2015 - May 2017

  - Brands portofolio:Stephane Kélian, Kickers, Mod8, Aster, Pare Gabia, Luxat, Cole Haan, Hush Puppies, Robeez, Levi's Enfant, Kaporal footwear, Pastelle, Charles Jourdan - Creation of a new Retail system & a new e commerce web site (omni channel) - Brand's platforms with a strategy of segmentation

• Directeur Général / Managing Director of Royer Licences/CD Shoes International

  • Apr 2011 - Jan 2015

  - P&L Responsability - Entrepreneurial & development strategy - Managing a portfolio of own and licensed brands: Pare Gabia, Viscount A, Chipie, Paul & Joe Sister, Luxat, Kaporal... - Business development France - Export, collection plan, style, production in trading and subcontracting, brand positioning, communication, marketing, budget management, legal - Omni channel distribution: department store, multi-brand fashion, specialty retailers, Pure players - Management: 60… Show more - P&L Responsability - Entrepreneurial & development strategy - Managing a portfolio of own and licensed brands: Pare Gabia, Viscount A, Chipie, Paul & Joe Sister, Luxat, Kaporal... - Business development France - Export, collection plan, style, production in trading and subcontracting, brand positioning, communication, marketing, budget management, legal - Omni channel distribution: department store, multi-brand fashion, specialty retailers, Pure players - Management: 60 employees on 3 sites



Lacoste

• France
• Retail Apparel and Fashion
• 700 & Above Employee

• Global Footwear & Home Marketing Director - Worldwide

  • Dec 2008 - Mar 2011

  Lacoste footwear, home & lifestyle business units management on a worldwide scale and in partnership with Pentland Group (UK based), Zucchi (Italy based), Sunham (US based), Uchino (Japan based), Accor (France based) ● Set up and follow up the overall working relationship: manage projects across multifunctional teams and companies ● Monitor product communication (advertising: article selection, brief, catalogues, PR), merchandising tools and operations, retail system, trade marketing… Show more Lacoste footwear, home & lifestyle business units management on a worldwide scale and in partnership with Pentland Group (UK based), Zucchi (Italy based), Sunham (US based), Uchino (Japan based), Accor (France based) ● Set up and follow up the overall working relationship: manage projects across multifunctional teams and companies ● Monitor product communication (advertising: article selection, brief, catalogues, PR), merchandising tools and operations, retail system, trade marketing, promotional activity ● Coordinate both retail and wholesale business development with licensees’ subsidiaries and distributors: distributors’ approval, selective retail distribution policy implementation, sales analysis, sell in/out programs ● Conduct product development and collections management (strategy, positioning, design, limited editions, segmentation, product placement)

• Business Development Director - EMEA -

  • Jun 2004 - Dec 2008

  Animation and coordination of trade and marketing activities for 8 licensees: Clothing, Fragances, Footwear, Leather Goods, Belts, Watches, Eyewear and Home Textile ● Coordinate distributors throughout the EMEA region: Sales follow-up, Sponsoring, Communication, Public relation, Selective distribution, Operational marketing ● Definition and implementation of all trade and image events; management of related budget ● Development, validation and control of our licensee’s partners and… Show more Animation and coordination of trade and marketing activities for 8 licensees: Clothing, Fragances, Footwear, Leather Goods, Belts, Watches, Eyewear and Home Textile ● Coordinate distributors throughout the EMEA region: Sales follow-up, Sponsoring, Communication, Public relation, Selective distribution, Operational marketing ● Definition and implementation of all trade and image events; management of related budget ● Development, validation and control of our licensee’s partners and distributors activities among the global wholesale and retail network (including freestanding, franchise, factory outlet and travel retail store opening) ● Guarantee that existing and new licensees meet and maintain stringent distribution and global brand image stratégies



Louis Vuitton

• France
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Category Manager for watches

  • Dec 2001 - May 2004



Calvin Klein

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Sales & Marketing Manager for Men Accessories

  • Mar 1999 - Nov 2001

  ● Responsible for 3 lines of products (Luggage, Belts, and Small Leather Goods): - Elaborated the european collection (selection of 360 sku’s through the US lines) - Monitoring buying and selling on a european level - Conception and organization of sales seminars for sales agents & distributors - Review commercial strategy and prepared recommendations for sales planning ● Account executive for cK Stores (Europe / Middle-East) and coordinator for Trade Shows ● Responsible for 3 lines of products (Luggage, Belts, and Small Leather Goods): - Elaborated the european collection (selection of 360 sku’s through the US lines) - Monitoring buying and selling on a european level - Conception and organization of sales seminars for sales agents & distributors - Review commercial strategy and prepared recommendations for sales planning ● Account executive for cK Stores (Europe / Middle-East) and coordinator for Trade Shows



Ralph Lauren

• United States
• Apparel & Fashion
• 700 & Above Employee

• Sales Manager (Europe)

  • 1998 - Feb 1999