Experience

different companies

• Entertainment Providers
• 100 - 200 Employee

• Advertisement and visual conception / Screenwriter

  • Sep 2011 - Present

  AS CONCEPTOR : → Advertisement (Renault / Michelin / Oasis / Pfizer / Sanofi) → Audiovisual → Storytelling and scriptwriting → Corporate movies → Brand content / Web series AS SCRIPTWRITER : → 5 episodes of Capitaine Marleau (France 3) → 200 episodes of Nos chers Voisins (TF1) → 100 episodes of PEP'S (TF1) → 3 episodes of "Meurtres à" (France 3) → Creation of the series Demain Nous Appartient (TF1) → 1 episode of Cassandre (France 3) → 50 episodes of Scripted reality (TF1) → 1 episode of Section de Recherches (TF1) → 1 épisode of Deux Flics sur les Docks (France 2) → 1 episode of Sur les Quais (France 3) → 1 épisode of Dos au Mur (Cherie 25) → 10 episodes of Plus Belle la Vie (France 3) → 45 épisodes of Dream with Me



Conforama

• France
• Retail
• 700 & Above Employee

• Marketing Manager

  • Mar 2006 - May 2011

  Furnishings offer repositioned and new organization implemented with an impact on: → reference listings → pricing → convergence between the furniture lines and cross home decor and furniture categories → communication: promotional catalogues, website → store sales area layout and operation organization → product and customer vision, C.R.M. Competitive intelligence and trend estimation: → collaboration with style trend analysis companies → visits and analyses of inspirational stores and international fairs Analysis and strategy: → market surveys and offer conception → elaborating the annual strategy by range of products → pricing: opportunity to increase margin according to price rise or fall vs. competition and product role within line → monthly performance indicators, reporting and corrective actions Management : → one assistant



Select Service Partner

• Wholesale
• 100 - 200 Employee

• Marketing Manager

  • Aug 2003 - Jan 2006

  (Eurotunnel, then Paris train stations) Product policy → Positioning and développement - Market studies - Product range Opération marketing → Merchandising - Product launch - Mix - Sale and seasonal operations Négociation → trade marketing and contract concessions, purchases Management → 1 junior product manager, 1 assistant (Eurotunnel, then Paris train stations) Product policy → Positioning and développement - Market studies - Product range Opération marketing → Merchandising - Product launch - Mix - Sale and seasonal operations Négociation → trade marketing and contract concessions, purchases Management → 1 junior product manager, 1 assistant



Auchan Retail

• France
• Retail
• 700 & Above Employee

• Marketing Department Manager

  • Jan 1999 - May 2003

  Product policy / strategy → Positioning – Range selection and offer building – Competition benchmark - Pricing Operational marketing → Merchandising – Promotional policy (operation building and implementations) - Store animation policy – Seasonal and event policy Communication → Leaflets, website Management → hiring and management of a10 department manager team + Management of sales areas Product policy / strategy → Positioning – Range selection and offer building – Competition benchmark - Pricing Operational marketing → Merchandising – Promotional policy (operation building and implementations) - Store animation policy – Seasonal and event policy Communication → Leaflets, website Management → hiring and management of a10 department manager team + Management of sales areas



MECASEAT (industry)

• Le Mans Area, France

• Marketing/Sales Manager

  • Sep 1996 - Jan 1998

  Marketing strategy → market surveys, identification of development axis and potential axis. Product policy → range creation, launch, mix management, selection of distribution channels. Operational policy → Promotional calendar, communications, merchandising, operation implementation. Sales → Store referencing (food superstores, do-it-yourself superstores, specialized superstores, mail order houses), France, Belgium, Spain, Portugal, UK. Purchase → suppliers negotiations. Management → 3 sales persons. Realizations : 4 product ranges created and referenced with 6 distribution channels in various European countries.