Experience

WDK Solutions

• Mauritius
• Marketing Services
• 1 - 100 Employee

• Founder - CEO - Global Strategy Director

  • Nov 2016 - Present

  CONSULTING FIRM - SUSTAINABLE BUSINESS DEVELOPMENT, COMMUNICATION & NEW MARKETING, DIGITAL 3.0, BRAND BUILDING & NEW MARKETING SOLUTIONS - > Long-term value from customers, markets, and relationships. > MarCom’ 4.0: 5 A’s strategy (Aware-Appeal-Ask-Act-Advocate)/4.0 metrics: - Purchase action ratio (PAR), brand awareness to brand purchase - Brand advocacy ratio (BAR), brand awareness to brand advocacy. > Digital 3.0: Time for Branding in Inbound Marketing Age! - Customer journeys/ROI Driven - Website - Display advertising - Social advertising - Retargeting & email strategy - Data-Driven Marketing & CRM - Data Management platform (DMP) - Content Creation Strategy > Production Services - Event - Video & Photo Show less



Eruption Group

• Mauritius
• Advertising Services
• 1 - 100 Employee

• Senior Partner

  • Dec 2013 - Sep 2016

  - Senior Partner - Member of the board of Directors. - Chief Operating Officer - Responsible for managing all hands-on strategic and operational aspects of the company. - Strategic Director. - Marketing & Communication Expert. - Executive Producer. - Senior Partner - Member of the board of Directors. - Chief Operating Officer - Responsible for managing all hands-on strategic and operational aspects of the company. - Strategic Director. - Marketing & Communication Expert. - Executive Producer.



MasterGroup Communication (Mauritius)

• Mauritius

• Managing Director

  • Oct 2011 - Nov 2013

  Global Corporate Communication and Advertising - Digital 360 - Media-planning - Managing the 3 Mauritian companies of the Group. - Implementing company policy - Global Strategic Director, developing the clients' strategic plans - Building and maintaining an effective management team Global Corporate Communication and Advertising - Digital 360 - Media-planning - Managing the 3 Mauritian companies of the Group. - Implementing company policy - Global Strategic Director, developing the clients' strategic plans - Building and maintaining an effective management team



OXO Agency

• Mauritius
• Advertising Services
• 1 - 100 Employee

• Director - Strategy and Development

  • Oct 2005 - Sep 2011

  Joint Director of the agency - Director of Strategy & Development - Strategic development, co-ordination and implementation of all Communication & Marketing plans Creative-Editor/Copywriter Joint Director of the agency - Director of Strategy & Development - Strategic development, co-ordination and implementation of all Communication & Marketing plans Creative-Editor/Copywriter



Consultant

• Indian Ocean.

• Marketing and Communication Consultant

  • 2003 - 2005

  Strategic Projects Director, Strategic Lead and responsible for implementing communication & marketing plans Strategic Projects Director, Strategic Lead and responsible for implementing communication & marketing plans



La Sentinelle

• Mauritius
• Newspaper Publishing
• 1 - 100 Employee

• Publication Director - Chief Editor

  • Jan 1997 - Jan 2002

  Publication Director - Chief Editor & Commercial Director - High end magazine dedicated to Mauritius (Tourism - Leisure - Art & Culture...) Publication Director - Chief Editor & Commercial Director - High end magazine dedicated to Mauritius (Tourism - Leisure - Art & Culture...)



Imagine Communication Mauritius

• Indian Ocean

• Project Director - Client Relationship Manager

  • 1995 - 1997

  - Sets bold aspirations—a clear vision—for the development of the relationship. - Sets and executes a client relationship strategy that defines which issues to focus on, which opportunities to pursue, and which individuals to invest in. - Creates, manages, and leads the team, providing appropriate coaching and mentoring along the way. - Thought leader. Facilitates the development of a vision for the overall success of the company, business area, or function. - Identifies, mobilizes, and delivers into the relationship the right people, solutions, resources, and ideas from across the firm. - Successfully undertakes contract negotiations, ensures financial success, and monitors quality. Show less