Experience

Wilson Advertising | Purpose Driven. Brand First.

• United States
• Advertising Services
• 1 - 100 Employee

• New Business Development

  • Aug 2015 - Present

  Laying on the beach drinking frozen, fruity, fu-fu drinks in a state of relaxed euphoria loving early retirement when Brian Wilson (Wilson Advertising Agency) called to check in! As the conversation unfolded I discovered he was reinventing his agency's focus and was looking for compassionate, innovative, driven folks who are willing to step out and team with the most creative, excellence-driven, hard-working people I have every had an opportunity to work with...I finished that drink and flew to Ohio! Since then I am constantly amazed at the creative depth, level of heartfelt compassion and leading edge, technical knowledge our team brings to every second of development of every single amazing project for each and every wonderful client we have the pleasure of working with. Hard to believe I'm not still on the beach with little umbrellas in my drinks? Just give me a call and find out for yourself why.... Show less



Teradata

• United States
• Software Development
• 700 & Above Employee

• Marketing Strategist

  • Feb 2011 - Aug 2013

  In concert with Industry Marketing Directors, developed go-to-market, demand gen program strategy and implementation for Retail, Hospitality, Travel, Transportation, Communications, Energy, Media, and Government industries driving new pipeline expansion, accelerated sales revenue growth.and deceased sales cycles times. Appointed to the team responsible for the development and implementation of corporation's marketing automation and end-to-end global integrated campaign planning, management, execution, evaluation and optimization. Provided strategic support in the development and refinement of their integrated marketing strategies, identifying proper, effective cross-channel customer engagement approaches. Other areas of focus include: Co-Developed methodologies, metrics and measurements to monitor Marketing Programs effectiveness and relevant impact on actual sales and revenue. Core Strengths include:- Team and business leadership- B2B Marketing strategy and execution- Integrated Campaign Management and Demand Generation- Marketing Automation Tool Implementation- Marketing Effectiveness Metrics and Measurement- CRM and marketing automation technology- Process and change management- Social media strategy and implementation- B2B Marketing Marketing- Creative marketing- Digital marketing- Experimental marketing - Sales collaboration- Copy writing- Project Management Show less

• Marketing Director for Multimedia and Video Sales Tools

  • Feb 2004 - Feb 2011

  Managed a cross-functional team of database engineers, code developers/programmers and creative contributors to develop and deliver effective demo-ware, online product and services tutorials,plus, corporate, customer and analyst videos to support sales and marketing worldwide.

• Worldwide Customer Briefing Center Program Director

  • Feb 2000 - Feb 2004

  Managed multi-discipline team and center managers and multi-million dollar budgets to establish real estate, design, build, and manage 26 Briefing Centers in 12 countries worldwide. In addition, developed and implemented Briefing in a Box to enable Sales to provide world-class customer briefings and leading edge AV technologies, presentation libraries, signage and state of art demonstration and multimedia sales tools regardless of the customers' location.



GreenPoint Marketing

• Greenville, South Carolina Area

• Co Principal

  • Sep 1998 - Feb 2000

  Managed Marketing Agency with Business Partner,Clint Butler, focusing on go-to-market strategy development and demand generation programs in addition to a full-service Event Marketing and Management division servicing clients including AT&T, NCR, Teradata, and Lucent. We provided event management and marketing for the first Teradata PARTNERS Conference held outside of San Diego ...which exceeded all previous attendance records and number of exhibitor booth and sponsorship sales. Managed Marketing Agency with Business Partner,Clint Butler, focusing on go-to-market strategy development and demand generation programs in addition to a full-service Event Marketing and Management division servicing clients including AT&T, NCR, Teradata, and Lucent. We provided event management and marketing for the first Teradata PARTNERS Conference held outside of San Diego ...which exceeded all previous attendance records and number of exhibitor booth and sponsorship sales.



NCR Corporation

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing Support Manager

  • Feb 1986 - Jul 1998

  Managed team responsible for all product reviews across all media and publications. Also, managed cross-functional team to budget, plan, design, build and manage all event and trade show presence including corporate I&D. The creative and innovative presence in the early 90s of the NCR product family including servers, PCs, laptops, notebooks and tablets drew record booth traffic at events from CeBIT in Germany to Spring and Fall COMDEX domestically. We effectively demonstrated competitive and superior features and functionality at events and shows worldwide by being the first to enable streaming voice and video conferencing internationally using live PC to PC conferencing to UK over POTS/ISDN, and first to implement all SM and ASIC designs shown in clear plexi cabinets and through unique and functional booth designs including "double-decker", 2 story booth structure designs at multiple venues across multiple years. Prior to Marketing Support and Event Management roles other responsibilities with the NCR PC Division included: > Product Management > EOM product manufacturer partner selection and management > Performance and Competitive Analysis > New Product Development Team Lead > R&D Engineering for New Products Show less