Experience

RN Nordic

• Sweden
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Brand Manager Renault PC & Interim Marketing Director

  • May 2022 - Present

  • Leading transition from subsidiary to importer for the Marketing Division (IT, budget). • Responsible for RENAULT / DACIA overall Marketing strategy for Sweden / Denmark • Marketing mix management: Communications, Commercial action plan, CRM, Sales planning & Stock management, Pricing • Manager of a division of 20 people (as Interim Marketing Director) • Operational management of Renault PC range for Sweden (as Brand Manager) • Leading transition from subsidiary to importer for the Marketing Division (IT, budget). • Responsible for RENAULT / DACIA overall Marketing strategy for Sweden / Denmark • Marketing mix management: Communications, Commercial action plan, CRM, Sales planning & Stock management, Pricing • Manager of a division of 20 people (as Interim Marketing Director) • Operational management of Renault PC range for Sweden (as Brand Manager)



Renault

• Motor Vehicle Manufacturing
• 700 & Above Employee

• Brand Manager Renault Personnal Car

  • Sep 2017 - Apr 2022

  • Responsible for Renault Personal Cars portfolio and its 360 marketing and sales strategy for Nordics countries (Sweden, Denmark, Norway, Finland & Iceland). • New cars & lifecycle management by establishing consistent range, pricing adequacy and profitability: 5 new models launched, with average profitability increased by 20% vs previous model. • Definition of commercial and communication strategy (both for end customer and network) focusing on maximizing brand image, profit, and volumes • Monitoring and analysis of market trends and competition, to ensure Renault cars positioning • Manager of a team of 4 product managers, and of commercial operations team (2 people) handling pricing coordination, network invoicing and commercial support payments. Show less



Renault Group

• France
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Product Manager Upper Range

  • Jul 2014 - Aug 2017

  • Responsible of the DE (upper range) segment for the French market• Launch of the new Renault upper range in France (Espace, Talisman, Koleos)• Analysis and action plan implementation for efficient range performance: sales, margin, commercial means, and competitiveness• Supervision and assistance for communication, network training and product supply for DE range.• Lifecycle management with design, engineering and manufacturing (ex : roll out of Limited Editions and Model Year evolutions). Show less

• Range Manager for Accessories

  • Sep 2011 - Jul 2014

  • Responsible for DE range (upper segment) and Light Commercial Vehicles accessories range for Renault & Renault Samsung Motors worldwide• Definition of accessories range specification and profitability: customer needs analysis, price benchmark, Quality / Cost / Development analysis• Window person for accessories towards vehicle program management• Responsible for communication during launch (training, brochures, pictures)

• Product Manager for Accessories

  • Jul 2009 - Oct 2011

  • Responsible for interior accessories (4000 references: mats, seat covers, LCV protection and modularity range) for Renault & Renault Samsung Motors worldwide• Project team management (made of engineers, purchaser, quality manager) to ensure proper product development• Establishment of a new strategy for interior accessories: optimization of the range by focusing on high value product, while reducing diversity



Sodicam² - Groupe Renault

• France
• Automotive
• 300 - 400 Employee

• Commercial Technical Advisor

  • Jan 2008 - Jul 2009

  * Tools and car washing products salesman => 1.2M € turnover * Development of a 450 customers’ portfolio through specific Conquest/ loyalty targeted actions * Skills learnt: efficient sales techniques * Tools and car washing products salesman => 1.2M € turnover * Development of a 450 customers’ portfolio through specific Conquest/ loyalty targeted actions * Skills learnt: efficient sales techniques



Groupe PSA

• France
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Telematic Project assistant manager

  • Dec 2006 - May 2007

  Assistant for the launch of a telematic service: - Positionning review - Call-center operator assessment. - Creation and writing of supports given to operator according to Peugeot brand positionning. - Operator's training Assistant for the launch of a telematic service: - Positionning review - Call-center operator assessment. - Creation and writing of supports given to operator according to Peugeot brand positionning. - Operator's training



Citroën

• France
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Assistant Product Manager (internship)

  • Jun 2006 - Dec 2006

  Assistant Product Manager Telematic Services Assistant Product Manager Telematic Services



Saint-Gobain

• France
• Wholesale Building Materials
• 700 & Above Employee

• Assistant Product Manager (internship)

  • Apr 2005 - Sep 2005

  Assistant Marketing Assistant Marketing



RFA

• IT Services and IT Consulting
• 200 - 300 Employee

• Seller

  • Jun 2004 - Jul 2004