Experience

RISE Brand Partners

• United States
• Wholesale Luxury Goods and Jewelry
• 1 - 100 Employee

• Co-Founder

  • May 2023 - Present



Guerlain

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• President Mexico & VP Latin America

  • Aug 2017 - May 2023

  * Oversaw a 40m$ region at retail, gained market share, grew the portfolio to the #5 ranking at key retailers, and led a multi-functional team of which 6 senior leaders and 150 Beauty consultants* Delivered both top and bottom-line superior growth with operating income outpacing net revenue and becoming a contributive BU for the company WW; *Initiated a winning strategic reshuffle plan with “back to profit” targets for Mexico/ Argentina/ Brazil, delivered through 360 initiatives: distribution downsizing, organization optimization, online acceleration, and brand repositioning* Negotiated the opening of the 1st Guerlain Direct to Retail boutique in Mexico*Build a new team in Mexico local market to improve retail efficiency (supply, retail, marketing, digital)*Boosted e-business with the launch of a DTC in Brazil and improving retail sales, image, navigation on e-Retailers*Work closely with PR agencies to increase brand awareness across the region supported by digital, PR and influencers campaigns *Launched CRM program and VVIC events resulting in doubling our database of Loyal & Active customers Show less

• VP Sales - USA

  • Aug 2015 - May 2023

  *Proposed a 3-year plan aiming at profit breakeven delivered through a complete reset of the distribution (Saks, Neiman Marcus and Nordstrom) and a restructured organization*Successfully managed the 3 Guerlain Boutiques (Palm Beach, Las-Vegas and NY): from retail marketing, retail operation to retail performance*Conquered new retail spaces for Guerlain flagship stores: Guerlain Spa at The Plaza, Bergdorf Goodman, Saks 5Th Av *Built e-retail growth at Sephora.com, Neiman.com, Saks.com and study the feasibility of a DTC business*Led the sales team composed of Retail Directors, Boutique Managers, Planners, Trainers*Built strong relationships with key retailers Saks, Neiman Marcus/ Bergdorf Goodman, Nordstrom, Sephora*Led the negotiation to launch Mon Guerlain at Macy’s – largest fragrance retailer in the USA*Insured and Reinforced communication and cultural understanding between HQ in France and USA team *Negotiated Mon Guerlain fragrance introduction at Ulta, and led sales initiatives with QVC Show less

• General Manager Brazil & Export Americas

  • Jan 2013 - May 2023

  *Closed the historic distributor and re-launched the Brand via LVMH subsidiary*Rightsizing of the distribution; negotiated the brand introduction at Sephora as “Exclusive Brand”, *Recruited & managed a local team implementing 360 process, developed in partnership with International marketing a specific product adapted to the Brazilian legislation *Transition done in less than 6 months with positive financial impacts, successfully reached rankings #4 in Sephora, # 10 in PR editorials Show less

• Regional Director Travel Retail USA & Canada

  • Aug 2010 - Apr 2013

  *Strategic reset of the organization merging Export & TR divisions to maximize profit and revenues*Successfully led terms negotiations, assortment strategy, BC performance, space negotiation, marketing strategies and job descriptions *Business unit profit & revenues doubled in 2 years while improving brand visibility in key airports (LA, SF, NY, Vancouver, Hawaii)

• Regional Director Export Americas

  • May 2008 - Aug 2010

  *Managed distributors in Latam America and Caribbean*Responsible for the regional P&L bringing region to 3 consecutive years of profit and sales growth sales growth +15% /year Redefined 360 regional strategy: commercial, marketing, training and retail strategies and ensured proper in-store execution *Played a major role in providing clear vision and objectives to team allowing them to overpass their targets

• Regional Manager Export Europe, South East Asia

  • Oct 2003 - May 2008

  *Negotiated long term and yearly commercial agreements (volume, space, positioning, trade, assortment, terms) *Functioned as primary decision maker on sales, distribution, and visibility for Europe & SEA



Cartier

• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Area Manager

  • Jul 2001 - Mar 2002

  *Market survey to set-up Cartier subsidiary in India (competitive survey, distribution network analysis, legal and tax analysis) *Contributed to the Boutique opening in Thailand (assortment, visual, staff recruitment) *VVIC events organization in Hong Kong, India, Thailand *CRM management: segmentation and activation recommendation for key customers *Market survey to set-up Cartier subsidiary in India (competitive survey, distribution network analysis, legal and tax analysis) *Contributed to the Boutique opening in Thailand (assortment, visual, staff recruitment) *VVIC events organization in Hong Kong, India, Thailand *CRM management: segmentation and activation recommendation for key customers