Experience

BEVA GLOBAL MANAGEMENT INC

• Canada
• Business Consulting and Services
• 1 - 100 Employee

• ASSOCIATE & CONTENT SPECIALIST AND INSTRUCTOR, June 2018 to present

  • Jul 2018 - Present

  Responsible for developing Standardized as well as Custom Educational Contents. Instructor for Colleges and Universities Institutions, Federal, Provincial and Municipal Governments and Private Organizations. Instructed courses for the Government of Nunavut. ASSOCIATE & DIRECTOR OF SALES, July 2018 – June 2020 Responsible for business development & Sales / Training & Coaching. Responsible for developing Standardized as well as Custom Educational Contents. Instructor for Colleges and Universities Institutions, Federal, Provincial and Municipal Governments and Private Organizations. Instructed courses for the Government of Nunavut. ASSOCIATE & DIRECTOR OF SALES, July 2018 – June 2020 Responsible for business development & Sales / Training & Coaching.



Collège Boréal

• Canada
• Higher Education
• 300 - 400 Employee

• Professor Introduction to Marketing - in Projects Management Bridge Program

  • Oct 2014 - Present

  Professor Introduction to Marketing - in Projects Management Bridge Program for newcomers in Toronto. Ontario French Le Collège Boréal, Toronto I instruct the Introduction to Marketing Course within the 5 courses Bridging Program for Internationally Educated Francophone Professionals in Project Management. This is a multidimensional full-time program designed to facilitate the integration in the labour market of internationally educated Francophone professionals from every country. Professor Introduction to Marketing - in Projects Management Bridge Program for newcomers in Toronto. Ontario French Le Collège Boréal, Toronto I instruct the Introduction to Marketing Course within the 5 courses Bridging Program for Internationally Educated Francophone Professionals in Project Management. This is a multidimensional full-time program designed to facilitate the integration in the labour market of internationally educated Francophone professionals from every country.



Club canadien de Toronto

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Executive Director | Joint Marketing & Communications Strategies | Start-to-Finish Media Campaigning

  • Sep 1992 - Jun 2018

  Tasked with establishing direction and raising funds to propel organizational growth - all the while representing this club with professionalism, poise, and integrity to Toronto's French-speaking community. Key Achievements: • Revamped existing business and marketing plans to impart organizational structure while illuminating Club's mission to its targeted audience; as a result, (1) more than doubled membership numbers from 200 to 500 in only 2 years, and (2) positioned Club as the community reference for French-speaking populations - some from as far away as Vancouver - to access • In under 2 years, tripled the financial contributions from sponsors and significantly heightened Club's visibility by establishing valuable partnerships with such Toronto-area French media notables as CBC Radio-Canada and L'Express • In 2012, secured 5-figure amount in public funding for a relational databank (web-site and data) to include blast email and campaigning amongst such social media giants as Facebook, Twitter, LinkedIn, and YouTube • Instituted well-defined sponsorship structure levels (e.g., seasonal, lunch, and "Making Way for Students") to help potential supporters in the banking, educational, and legal sectors identify their niche towards making financial contributions • Currently authoring a policy to determine criteria for eligible and perfectly-matched social partners Show less



La Cité collégiale (Ontario French College) - Located at Glendon College, Toronto Campus

• Professor & Responsible for Management for the Public Relations program

  • Sep 2011 - Dec 2014

  Professor at all stages of the curriculum for the 2 Years (4 semesters) Public Relations Program - First semester: Marketing Introduction; - Second Semester: Research Techniques in Public Relations; - Third Semester: Special Events Marketing; - Third Semester: PR Agency Management and Project I; - Fourth Semester: PR Agency Management and Project II; - Fourth Semester: Internships in the Public Relations. • Research and development of the instructional and teaching material, as well as PowerPoint presentations according to the curriculum lesson plans. • Update material and pedagogy to adopt new trends in the different fields of knowledge and appropriate courses. • Develop, write, conduct, and correct mid-term and final exams including term papers for each semester. • Delivery of in class education for the various courses. Professor & Responsible for Management for the Public Relations program • Management and coordination of the teaching activities of the program in Toronto. • Implementation of the organizational structure and the logistics required in the delivery of the program. • Liaison between the school of media, arts and communication (EMAC) of La Cité collégiale, the Glendon College and York University for the various aspects of student life and education. • Management of teaching staff (recruitment, management time, resume reviews, needs and logistics of classes, teachers-students relations). • Management of the activities of training students, educational assistance and support in administrative procedures (requests for financial assistance, registration to the Registrar, etc.) Show less



Salon du livre de Toronto - Toronto French Book Fair

• Executive Director

  • Apr 2008 - Jun 2011

  Sought out by this organization's board members to resurrect this function from virtual disappearance. Supervised 2 employees and 4 contract workers. Key Achievements: • Designed the Salon's kick-start strategy by crafting a modern, bilingual corporate identity that appealed to elementary and high school students - all while keeping in mind established adult clientele. As a result, rocketed vendor participation from practically non-existent to its former glory days of 200 exhibitors and attracted 12,000 visitors • In Year One of service, obtained multiple grants with a total value of $0.5 million • Converted pricing structure from margin-based to a more balanced model to accurately reflect market value; as a result, jettisoned revenues 200% • Dramatically elevated volunteer base from 0 to 100 by organizing a targeted recruitment campaign Show less



Bond Brand Loyalty (formely Maritz Canada)

• Project Manager | Director of Partners Relationship

  • Jan 2002 - Mar 2008

  Initially hired as a Project Manager (consultant basis) to consolidate a 4-day Annual General Meeting for Nortel that attracted more than 500 participants; just 5 months later, promoted into this newly-created full-time sales role to articulate the benefits of a CRM-based loyalty program from ScotiaBank to the potentially-lucrative bilingual Canadian market. Key Achievements: • Championed discount campaigns for VISA cardholders at prominent national retailers that reversed lacklustre sales performance and boosted revenues at least 20% • Pioneered a commercial retail partner acquisition plan in targeted categories and territories to bring on 100 partners for program's launch • Accommodated a territory widening from Quebec only to include the Maritimes and Eastern Ontario based on knack for quickly fostering rapport with - and solving problems for - clients • Attained highest satisfaction ratings possible amongst 80 retail business partners covering Quebec, the Maritimes, and Eastern Ontario through quota-surpassing performance Show less



CHOQ-FM

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Executive Director

  • Jun 1999 - Dec 2001

  Landed this newly-created role to gain a market foothold in listenership despite intense competition from such established stations as CHUM-FM, CHFI 98.1, Z103.5, CBC, and CFRB 1010. Key Achievement: • Instrumental in securing a permanent FM frequency by capitalizing on a CRTC loophole to produce 6 temporary 30-day broadcasts Landed this newly-created role to gain a market foothold in listenership despite intense competition from such established stations as CHUM-FM, CHFI 98.1, Z103.5, CBC, and CFRB 1010. Key Achievement: • Instrumental in securing a permanent FM frequency by capitalizing on a CRTC loophole to produce 6 temporary 30-day broadcasts