Jean-Baptiste Massicot

International Head of Digital Operations - Used Cars Sales & Leasing - ALD Carmarket at Ayvens
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Contact Information
us****@****om
(386) 825-5501
Location
Rueil-Malmaison, Île-de-France, France, FR
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency

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Christophe COMBALAT

Jean-Baptiste a été mon premier manager. C’est un réel coach au quotidien ! Sur le plan pro et perso il est toujours présent. Jean-Baptiste est un expert dans son domaine, il va constamment chercher la valeur et l’innovation dans chaque sujet. Je l’ai vu évoluer chez ALD Automotive très rapidement. Il adore les challenges, c’est une personne qui va dans le détail. Il arrive très facilement à motiver ses équipes. JB c’est quelqu’un qui accepte les erreurs, c’est une personne qui protège ses équipes et qui donne beaucoup de confiance et d’autonomie au quotidien. C’est grâce à JB que j’ai développé mes compétences, ma confiance et mon envie à relever de nombreux challenges. Merci à toi 🫡 (j’ai débuté stagiaire à ses côtés pour terminer PO de la plateforme aldcarmarket.com)

Aurelie Roger Prou

I met JB when working for ALD SA as product owner on Marketing Automation tool. JB is one of the most advanced professionnal in the CRM and MA field within ALD SA. His vision of the Sales & Marketing strategy for both B2C and B2B in a multinational group is definitely inspiring. He knows how to sale "Marketing" activities within the group because he knows that alignment + ROI + top down strategy drive the business correctly. Combined with his leader talents, his vision and experience would be very valuable for any company he will work with!

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Credentials

  • Implementing Safe Course 6.0
    Scaled Agile, Inc.
    Jul, 2023
    - Nov, 2024
  • Certified SAFe® 5 Agilist
    Scaled Agile, Inc.
    Aug, 2021
    - Nov, 2024
  • Certified SAFe® 5 Product Owner/ Product Manager
    Scaled Agile, Inc.
    Jul, 2021
    - Nov, 2024
  • HEC Paris Executive Education - Nouveaux Business Models, Nouvelles Approches Marketing
    HEC Paris Executive Education
    May, 2019
    - Nov, 2024
  • Formation « Réussir sa stratégie e-commerce »
    CCM Benchmark
    May, 2013
    - Nov, 2024

Experience

  • Ayvens
    • Financial Services
    • 100 - 200 Employee
    • International Head of Digital Operations - Used Cars Sales & Leasing - ALD Carmarket
      • Nov 2016 - Present

      Career development within the group : Since 2022 - Head of Digital Operations 2019/21 - Head of E-Commerce 2016/18 - Head of Digital Marketing Business Scope: - Management: team +30 members (PMs/POs/Marketing/CRM/Innovation/Change/Web analysts/Data engineers) /& international contractors - Coordination: Co-management of department (+80 staff), business steering +40 countries, recruitment, processes & delivery - Strategy & Operations: 1/5 year business, digital & e-commerce vision, Product Management, prioritization of releases, KPIs/deliverables/campaigns monitoring - Methods: agility at scale (Safe/Spotify/Scrum/Kanban), Story Mapping, Lean UX, Design thinking, Growth Hacking - Expertise: E-Commerce, CRM, Automation, BI, Analytics, SEO/SEA, AB Test/Custo, Digital Marketing, Retargeting, Ads, Mobile App... ALD Automotive is a world leader in leasing, fleet management and used vehicle sourcing in over 40 countries. Within the Remarketing department (sale and used car leasing), my role consists of internationalising the B2B/B2C digital and multi-channel distribution strategies. My missions range from the definition & implementation of the e-commerce, product and marketing strategy: competitive analysis/customer feedback, vision/KPIs, action plans (acquisition, loyalty, cross sell), definition of target processes/budgets/resources ... to team management, coordination, operational management, country communication, stakeholder management up to business performance monitoring & optimizations. Recruited as a digital marketer, I benefited from the trust of the group to gradually become manager of several teams. Very active in the vision, org and evolution of the department, I am pleased to contribute today to the management of a talented, multicultural and multidisciplinary e-commerce team, to the transition of agility to an international scale in a multi-product environment and to the launch of Retail/Growth Hacking activities. Show less

  • Bouygues Telecom
    • Telecommunications
    • 700 & Above Employee
    • Digital Marketing & e-CRM Manager
      • Feb 2014 - Nov 2016

      Business Scope : - Strategy: structuring the vision and defining action scenarios - Management: cross-functional coordination, service provider management, team management - Operational: activity management, monitoring of operations and campaigns (deliverables, deadlines...) - Expertise: digital CRM, traffic management, push mobile, trigger, remarketing, data engineering, web analytics... Bouygues Telecom is a global operator of mobile, fixed, television, Internet and cloud electronic communications offering innovative offers and a quality of customer relationship recognised by millions of mobile and fixed broadband customers. Within the Digital department, and as head of relational and commercial animation, my role consists in defining and implementing strategies for acquiring, retaining and developing customer value. My missions range from defining the relational and business animation strategy on Bouygues Telecom sites and applications: analysis of customer expectations and behaviours, structuring of the vision and objectives, identification and planning of action scenarios, monitoring and implementation of systems (digital CRM, mobile push, remarketing, trigger, AB Test, personalisation, scoring, etc.), process formalisation, coordination and cross-functional communication, support for change and up to activity management, analysis and performance monitoring, assessment and identification of areas for improvement and optimisation. This position gives me a more global and concrete vision of the role that digital can play in an omni-channel marketing strategy. At the origin of the implementation of new value-added devices (digital CRM, marketing automation, mobile push...), I now, more than ever, measure the positive impact that these intelligent levers can have on a company's marketing and sales development. Show less

  • Niji
    • France
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Digital Strategy & Innovation Consultant
      • Oct 2011 - Feb 2014

      Business Scope : - Digital strategy consulting - Leading innovation seminars - Project management/device implementation Niji is a consulting, engineering, service creation & software integration company dedicated to digital uses & technologies. Today, the company employs 500 people at 4 sites in France (Paris, Rennes, Nantes, Lille). Within the "Digital Consumer" department, my role consisted in understanding the global impact of digital on the challenges facing companies (selling more, building loyalty, differentiating oneself, reducing costs, etc.) and developing their strategy accordingly. My missions ranged from digital strategy consulting - analysis of the company's devices in a transversal way to all the interaction channels with their customers (web, mobile, tablet, terminal, TV screen, social media...), identification of improvement paths, definition of the strategy, validation of action scenarios via the formalization of new processes, support for change, transversal coordination... and up to the operational implementation of the new devices, the choice of ergonomics and technologies guaranteeing the most fluid user experience possible. Overview of some of the missions won and carried out: Bouygues Telecom: Traffic generation and improved conversion on mobile media Le Duff: Structuration of the digital roadmap for the Brioche Dorée and Del Arte brands Hub Telecom: Seminar on NFC usage at airports and in supermarkets Leroy Merlin: Digitisation of the customer/salesperson/artisan paths of an installation service Cnaf: Analysis of the digital expectations of recipients, construction of the digital roadmap La Poste: Redesign of the architecture and relational approach of the Digiposte portal Renault: Definition of the social and community approach in the car Show less

  • Wunderman
    • Advertising Services
    • 700 & Above Employee
    • Social Media Manager - Community Manager
      • Jan 2010 - Oct 2011

      Business Scope : - Social media strategy consulting - Community management/ Veille e-reputation - Project management/device implementation - Reporting/insight marketing Wunderman is a Young & Rubikam Group agency specialising in digital marketing and bringing together 4500 people in 55 countries (including 110 in France). The agency's job consists in managing the interactions between a brand and its audiences to help it develop its revenue. From listening to direct speaking, my mission within the "strategic planning" department was to develop clients' digital strategy on social media (an intern under my responsibility). In France, I mainly worked for the manufacturer Nokia as a community manager and also worked closely with customers Microsoft, Danone and Ford on social media operations. My assignments ranged from developing customer engagement strategies on social media - identifying crossroads of influence (forums, blogs, Facebook, Twitter...), analyzing customer paths, detecting new relational needs (customer service, communication, marketing...), defining action plans (editorial strategy, monitoring indicators, communication levers...), assisting in the creation of systems and production... ... to the operational management of recommended strategies - content creation, brand ambassador relationship management, conversational monitoring with professional tools, community animation on social media, writing crisis management plans and scenarios, customer training, activity reporting, insights identification, analysis and proposal for actions/optimizations of systems and operations. At the same time, I was constantly monitoring social media trends and also analysing new consumer uses. Show less

  • CGI
    • Canada
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Business Intelligence Consultant (Stage)
      • Jan 2009 - Jul 2009

      Business Scope : - Marketing analysis of customer uses - Drafting of recommendations - Benchmarking CGI Group is a company specialized in consulting, systems integration and outsourcing with 72,000 employees in 40 countries. I joined the "Telecom & Media" business unit as a Web and Mobile marketing consultant. My first assignment was to participate in negotiations with Microsoft EMEA on the integration of a unified communications solution and then I joined Orange France to analyze customer usage on Smartphones. Within the "Multimedia Services and Projects" department, I was in charge of the qualitative and quantitative analysis of data usage (Web, Video, Mail, Modem, P2P, VOIP...) made by customers on the various Smartphones on the market (iPhone, Blackberry, Nokia...). These studies have enabled product managers to identify business opportunities and create new marketing offers to make consumer mobile Internet use profitable (e. g. launch of the modem package on iPhone). In addition, I have developed and presented to the management committee an international benchmark of competing data package offers to position the operator's offer on the market. This assignment at Orange France gave me a better understanding of how to build an offer in the telecoms world, to develop skills in marketing consulting and to use the right levers to detect new business opportunities. Show less

  • Orange
    • France
    • Telecommunications
    • 700 & Above Employee
    • Community Marketing Manager (Stage)
      • Jan 2008 - Aug 2008

      Business Scope : - Strategic marketing monitoring - Community management - Project management Orange is a brand of the France Telecom group managing the group's mobile, fixed-line, television and Internet activities in more than twenty-five countries. Within the "audience and online advertising" department, I participated in the development and management of a collaborative Intranet dedicated to strategic monitoring and anticipation (First Intranet open to public comments within the group). My missions consisted in coordinating the daily monitoring, writing the contents (100 articles in English) and leading the community of marketers (300 active members). This international watch (collaboration with Orange labs - Spain, England, Poland...) focused on the analysis of competing business models in the fields of services and advertising on the web and mobile (Google, Apple, Microsoft...). These analyses have enabled us to identify new development opportunities and partnerships for Orange's existing services. In parallel, I also conducted an internal study on 2.0 uses. The objective was to identify the areas for improvement of the Intranet in order to support change. This experience allowed me to discover the challenges and strategies chosen by the major players in the IT world. I learned to collaborate in project mode and to monitor effectively using collaborative tools. Thanks to this mission, I also understood the importance of support and communication around a project in order to guarantee its success with the main stakeholders. Show less

Education

  • Toulouse Business School
    Master, International Management & E-business
    2005 - 2009
  • Lycee Parc de Vilgenis
    Preparatory classes Grandes Ecoles, Business/Economy
    2003 - 2005
  • High school Sainte Marie La Croix
    Bachelor's degree, Economy
    2001 - 2003

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