Marketing - Head of strategy & planning

• Dec 2020 - Present

- Strategic planning aiming at turning Company vision into concrete strategy & actions with adapted KPIs.- Implementing & driving the continuous improvement NPS Strategy at group scale.- MKG Department budget follow-up.- Management of customer care service.

Omnichannel manager

• Apr 2019 - Dec 2020

- Launch of the new E-business website for the McOptic banner.- New subscription based commercial offer launch.

Online marketing team leader

• Apr 2019 - Dec 2019

Omnichannel marketing consultant

• Apr 2019 - Dec 2020

Digital Marketing Manager

• 2016 - Apr 2019

- Big Data project management : Profiling, consumer knowledge & personalized marketing.- Brand E-commerce strategy : Implementing a 3 years action plan to build brand awareness & increase online sales worldwide for Trekking.- Digital media campaigns, SEO/SEM Optimisation- International webmarketers management- Digital transformation of Decathlon : Team trainning, continuous innovation (Neo Kpis, Data driven tools, etc...)- Creation of www.forclaz-trek.com

Digital Manager - E-commerce leader

• 2016 - 2016

Managing a 5 persons team- Responsible for E-commerce strategy in an omnichannel environment, and KPIs monitoring.- International Online turnover growth: Ensuring 100% of online range available for countries. Digital content production & management of international Decathlon webmarketers.- Revamping of www.quechua.com.

Web / Digital project manager

• Nov 2012 - Dec 2015

- Webmastering and revamping of website www.solognac.com. (+100% traffic growth)- Communication and Digital marketing campaigns.(Up to +800% of turnover growth during the period)- Community management- Benchmarking / Teams trainning

Logistic / Import-Export sea freight

• Aug 2008 - Oct 2012

- Purchasing of international freight conditions from shipping lines and worldwide freight forwarders. - Sales with a specialization on the Northern and Latin American market. - Agent network handling for Latin America. - Purchasing of international freight conditions from shipping lines and worldwide freight forwarders. - Sales with a specialization on the Northern and Latin American market. - Agent network handling for Latin America.

Sales - Software

• Jan 2008 - Aug 2008

- Prospecting and sales of B2B software - Software implementation on various ERPs + trainning of user teams. - Prospecting and sales of B2B software - Software implementation on various ERPs + trainning of user teams.

Export Sales manager for Latin America - Hardware

• Nov 2006 - Dec 2007

Based in Portland (OR) USA - Managing a 6 persons team and recruiting 2 back-office assistant. - Sales growth of the Latino-american market through specialized distribution channels (Fnac, Ingram, etc...) => +120% turnover in 1 year. - Development of the Lacie Latin America website. Based in Portland (OR) USA - Managing a 6 persons team and recruiting 2 back-office assistant. - Sales growth of the Latino-american market through specialized distribution channels (Fnac, Ingram, etc...) => +120% turnover in 1 year. - Development of the Lacie Latin America website.

Sales Representative Retail

• 2005 - 2005

- Sales representative for the Blédina products in charge of the « Bretagne » area (70 supermarkets). - Implementation of the merchandising plan, shelf space increasing through relocations and negotiation. - Sales representative for the Blédina products in charge of the « Bretagne » area (70 supermarkets). - Implementation of the merchandising plan, shelf space increasing through relocations and negotiation.

Assistant project manager – Impulse buying channel

• 2004 - 2005

Project : Implementation of an "impulse" sales force on a test zone. - KPI monitoring. - CRM & Advertising tools development & updating. (Nestlé 2005 Impulse channel product catalogue, exhibition : full organization of the attendance to the Worldwide Sandwich trade show in Paris.) Project : Implementation of an "impulse" sales force on a test zone. - KPI monitoring. - CRM & Advertising tools development & updating. (Nestlé 2005 Impulse channel product catalogue, exhibition : full organization of the attendance to the Worldwide Sandwich trade show in Paris.)

Assistant Project Manager Import/Sourcing 2001 & 2006

• 2001 - 2001

- Market study of the California strawberry market. - Sourcing of suppliers and new strawberry varieties. - Production and logistic process audit. - Market study of the California strawberry market. - Sourcing of suppliers and new strawberry varieties. - Production and logistic process audit.