Experience

Trinity Park Conservancy

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Director of Communications and Engagement

  • Apr 2019 - Present



Molina Strategies

• Communications Strategist

  • Oct 2018 - Present

  Molina Strategies is a Dallas-based strategic communications consultancy that finds your audience and drives your message with exacting standards.



Sunoco LP

• United States
• Oil and Gas
• 700 & Above Employee

• Sr. Manager, External Communications

  • Jan 2017 - 2018

  Led and developed public relations programs to support company initiatives as well as communityrelations to build the brand and reputation. Also responsible for the creation of internal communications programs and initiatives.- Planned and implemented the external communications strategy for a nationalsweepstakes, Free Fuel 5000. Garnered Tier 1 media placement in 13 cities across thecountry for each local event. - Produced and distributed an internal companywide newsletter, Fueling Forward. Thenewsletter included stories updating employees on company initiatives, transactions, aletter from the CEO and other news. It has an average open rate of 45 percent.- Worked closely with the marketing team to create a well-orchestrated strategy forexternal initiatives across the brand portfolio inclusive of promotional media support,local store marketing and national campaigns. - Developed and managed the company’s community relations program, which includesmanaging major philanthropic partnerships and charity fundraising campaigns.- Provided strategic counsel to executives on a variety of internal and public-facing issues.



Oncor Electric Delivery

• United States
• Utilities
• 700 & Above Employee

• Manager, Communications

  • Aug 2007 - Jan 2017

  Company spokeswoman for one of the largest electric utilities in Texas; handles thousands of English and Spanish-language media inquiries; handles 24-hour requests for interactions and manages crisis response. Focused effort on cultivating media relationships.Achievements• Led efforts to define and launch new brand for Oncor. Managed strategic implementation including external and employee communications planning, launch of the standards website and development of a brand standards guideline.• Direct Oncor Signature Programs (community-based initiatives that support and reinforce the company brand to 7 million customers). Manages budgets and oversees implementation of programs, events and media outreach.• Administer creation, production and implementation of all company advertising.• Created first-ever Oncor external blog, PowerMyLifeTX.com, to create a community for customers to learn and explore relevant topics. Trained and manage 16 employee bloggers.• Developed two Hispanic community outreach programs, Soy Oncor (I Am Oncor) and Cuidate. Soy Oncor includes 10 ambassadors aiming to mentor the next generation of Hispanic students, while Cuidate utilizes events to impact the issue of safety throughout the service territory.• Managed the creation of a video demonstrating industry thought leadership, providing a platform for Oncor to talk about technology and reliability with communities and customers and drive discussion about consumer technology.• Planned and implemented 18 customer outreach events in 30 days to help garner customer participation in a national initiative called the Biggest Energy Saver contest.



The Arc of the Captial Area

• Maketing Intern

  • Sep 2006 - Dec 2006

  Through this position I gained a lot of valuable skills such as: - Editing and coming up with creative ways to send out press releases for company events and fundraisers - Helped plan and organize various events for the organization - Gained experience through media training I also lead a comittee of my peers to plan and organize an event for the clients of the company. We handled the fundraising, media coverage, organized volunteers for the event, and the oveall plan for the day.