Experience

Viori

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Vice President of Technology

  • Apr 2023 - Present



Utahna Portfolio

• Salt Lake City Metropolitan Area

• COO

  • Mar 2022 - Apr 2023

  Utahna Portfolio is a real estate investment and property management fund specializing in converting single family homes and duplexes into short term rentals. I have advised this company for about 3 years but joined full-time to accelerate a new strategy. Under my strategic leadership (and with plenty of my own blood, sweat, and tears durning renovations): - Increased gross rental income by over 200% - Increased the number of managed units by 90% - Established our own in-house cleaning and PM team, saving 50%+ on similar services. - Achieved and maintain 96% perfect tenant/guest ratings across all channels and categories. Show less



Nu Skin

• United States
• Retail Health and Personal Care Products
• 700 & Above Employee

• Senior Product Manager—Brand + Marketing Leader for Grōv / Groviv

  • Aug 2017 - Mar 2022

  After Nu Skin acquired Grōv, my role and responsibilities expanded as a co-founder and leader of all things digital, brand, and marketing while collaborating on B2B sales strategy. I worked directly with the Nu Skin executive team at the C-suite level on business model, vision, and go-to-market strategy with a B2B focus. Led execution of each, which drove significant brand value to the parent company and bottom line value to Grōv. I was the executive in charge of strategy, design, and deployment of both B2B + B2C marketing and go-to-market plans, which led to $10M in signed contracts and $100M in qualified sales pipeline. - Singularly responsible for $5M Grōv HQ and Sales Experience Center strategy, design, and buildout which was delivered on-time / on-budget, and became the most critical step in the sales funnel. - Wrote the entire tour experience script with unique versions catered to each key customer persona. - Wrote + produced “4D” theater production - Led strategy and execution of marketing, PR, online lead generation, sales funnels, CRM, and co-wrote the sales deck. I was the executive responsible for the company brand and marketing strategy + execution. - Under my leadership, my team developed the company name, visual brand/logo, messaging, online presence, B2B lead generation strategy, trade show strategy, thought leadership, influencer marketing, PR/news coverage, multiple awards, and more. Show less



App Raptors LLC

• Provo, Utah, United States

• Founder & CEO

  • Mar 2008 - Dec 2019

  Exit: I sold this company in 2019 to The Daily Shifts, LLC. Together we are building technology to help our customers grow to become their best selves. App Raptors' goal is to "empower the innovator." We specialize in building software products while also coaching idea-stage and early-stage tech startups from concept validation to completed product and beyond. Our innovative product development and product management process reduced average software development costs by 50%, shortened timelines by 50%, and cut down on bugs by 20% compared to other dev teams and agencies. Over our 10+ year history, App Raptors designed and built over 200 web and mobile applications and helped our clients to raise over $50 million in investment capital. Show less



Grōv Technologies

• Vineyard, UT

• Co-founder + Vice President of Software Product Development

  • Jul 2015 - Oct 2016

  Exit: acquired by Nu Skin Enterprises within 1.5 years of seed funding at a $30 million valuation (3x valuation growth in 18 months!) Grōv has pioneered the world's most advanced vertical farm for animal feed production. Collaborated with fellow co-founders on vision, mission, and overall strategy of B2C vertical farm technology from concept, to funding, to launch. I was the executive in charge of all marketing strategy and brand development—built from the ground up. Awarded a design patent for “GroPod” product exterior/aesthetic design. Personally designed B2C app UX / UI for controlling and automating home IoT grow appliance concept. Led the product design and product development of the software controls for our first enterprise vertical farm. Played a key role in pitch development and fundraising; Resulted in seed investment from Nu Skin at a $10M valuation and then 18 months later, full acquisition at $30M valuation Show less



Operation Underground Railroad

• United States
• Non-profit Organization Management
• 100 - 200 Employee

• Founding Team Member + Vice President of Marketing

  • Oct 2012 - Jul 2015

  O.U.R.'s mission is to rescue kidnapped children from sex slavery. I was responsible for leading the creation of O.U.R.'s brand, website, and online marketing strategy, starting from the very beginning when the founder, Tim Ballard, was still just entertaining the idea of leaving the CIA to start a charity. These efforts directly resulted in over $5 million in donations in the first official year of the organization's operations. My efforts also increased conversion rates of online donations by over 100% and increased per-donor donation amounts by over 100%. I also led the creation and ongoing management of the "Become an Abolitionist" monthly giving program which grew from $0 to over $75,000 per month of recurring donations within 12 months of launch. I also led the conceptualization, design, and implementation of multiple marketing campaigns, each of which produced a positive ROI, in most cases in excess of 100%. O.U.R.'s powerful brand has also been sought after for co-branding campaigns and corporate sponsorships with companies including Cross Fit, Skullcandy, Marriott, Oakley, Apple, World Tennis Organization, Hylete, The Blaze, Rhone, Megaplex Theaters, and many more. Most importantly, using the donations in 2014, Tim Ballard and the Jump Team rescued 252 victims from sex trafficking in 8 countries and helped local authorities arrest 30 traffickers. Show less