Experience

Grupo Novatech

• Ecuador
• IT Services and IT Consulting
• 1 - 100 Employee

• Business Development & Marketing

  • Apr 2017 - Present

  Desarrollo -y ayudo a desarrollar- conexiones con ejecutivos visionarios de diversas industrias que deseen impulsar y reimaginar sus negocios aprovechando las posibilidades que ofrecen las nuevas tecnologías en:* Datos & Analítica (BI, Data Management, Predictive Analytics);* Automatización Robótica de Procesos (RPA);* Planificación de Recursos Empresariales (ERP, EAM)* Optimización del Supply Chain (S&OP, Demand Planning, Control Tower, WMS)Novatech cuenta con +25 años de experiencia, +1000 proyectos ejecutados en Latinoamérica.



VoxIT Marketing Digital

• Servicios de consultoría

  • Oct 2015 - Oct 2017

  Analyze the business and the potential customers brands to propose a comprehensive digital marketing strategy (covering Social Networking, Website, Blog, Internet Advertising, Apps, etc.) according to their needs and goals. Analyze the business and the potential customers brands to propose a comprehensive digital marketing strategy (covering Social Networking, Website, Blog, Internet Advertising, Apps, etc.) according to their needs and goals.



Kresko Trade Marketing & Consultoría

• Servicios de consultoría

  • Oct 2015 - Oct 2017

  • Boost retail suppliers businesses offering trade marketing services and solutions.• Analyze the data collected in the field by merchandisers to recommend actions that allow our clients to increase their participation in the various outlets/POS.• Advisor in the coordination of the merchant team.• Develop BI solutions and services for Trade Marketing Analytics • Boost retail suppliers businesses offering trade marketing services and solutions.• Analyze the data collected in the field by merchandisers to recommend actions that allow our clients to increase their participation in the various outlets/POS.• Advisor in the coordination of the merchant team.• Develop BI solutions and services for Trade Marketing Analytics



Pecore Cía. Ltda.

• Co-founder and Commercial Manager

  • Aug 2011 - Dec 2015

  • Strategic business planning: business model design; positioning strategy; market analysis; sales forecast.• Tactical marketing implementation: sales and promotion channels.• Product development: design; pricing; packaging.• Sales management.• Financial planning.• Other administrative. • Strategic business planning: business model design; positioning strategy; market analysis; sales forecast.• Tactical marketing implementation: sales and promotion channels.• Product development: design; pricing; packaging.• Sales management.• Financial planning.• Other administrative.



IDS Ecuador

• Ecuador
• Software Development
• 1 - 100 Employee

• Business Consultant

  • Oct 2012 - Mar 2013

  I served as business consultant to the Directors of the company, in aspects such as restructuring departments, processes efficiency, marketing strategy and sales&marketing planning. I served as business consultant to the Directors of the company, in aspects such as restructuring departments, processes efficiency, marketing strategy and sales&marketing planning.



Ecuafranq S.A.

• Ecuador
• Engines and Power Transmission Equipment Manufacturing
• 1 - 100 Employee

• Chief Marketing Officer

  • Jun 2010 - Dec 2010

  Responsible for establishing corporate marketing strategies, developing and executing marketing activities in order to reach the company goals, in terms of sales contribution and brand equity. The primary areas of responsibility were: marketing communications -which include advertising and promotion- product development, pricing and market research.Ecuafranq is a growing medium company in the Food and Beverage industry. Responsible for establishing corporate marketing strategies, developing and executing marketing activities in order to reach the company goals, in terms of sales contribution and brand equity. The primary areas of responsibility were: marketing communications -which include advertising and promotion- product development, pricing and market research.Ecuafranq is a growing medium company in the Food and Beverage industry.



Promostock S.A.

• France
• Warehousing

• Marketing Coordinator

  • Nov 2008 - Dec 2009

  A growing medium company dedicated to the development, sales and consultancy of promotional items for advertising and brand promotion.Responsible for brand equity development, web site`s functionality, traffic analysis and improvement, development of POP advertising material, development of sales tools (catalogs, brochures, price lists, etc.) for account executives, coordination with BTL and PPRR agencies for social media campaigns, sponsorship research and evaluation, budgeting. A growing medium company dedicated to the development, sales and consultancy of promotional items for advertising and brand promotion.Responsible for brand equity development, web site`s functionality, traffic analysis and improvement, development of POP advertising material, development of sales tools (catalogs, brochures, price lists, etc.) for account executives, coordination with BTL and PPRR agencies for social media campaigns, sponsorship research and evaluation, budgeting.



Anime Video

• United States
• Food and Beverage Manufacturing

• Store Manager

  • May 2005 - Jun 2006

  Development of advertising and sales strategies for this Movie&Anime Rent Store; Inventory, Budgeting, Personnel Management. Development of advertising and sales strategies for this Movie&Anime Rent Store; Inventory, Budgeting, Personnel Management.