Dr. José Daniel González

Strategic Planning & Creative Consultant at CreActive Mind
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Contact Information
us****@****om
(386) 825-5501
Location
Puerto Rico, PR
Languages
  • Spanish Native or bilingual proficiency
  • English Full professional proficiency
  • Italian Elementary proficiency

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Credentials

  • SEO Foundations
    LinkedIn
    Jan, 2021
    - Nov, 2024
  • Advanced Lead Generation
    LinkedIn
    May, 2020
    - Nov, 2024
  • Lead Generation Foundations
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • Gamification of Learning
    LinkedIn
    Nov, 2019
    - Nov, 2024
  • Customer Service Foundations
    LinkedIn
    Jul, 2019
    - Nov, 2024
  • Managing High Potentials
    LinkedIn
    Jul, 2019
    - Nov, 2024
  • The Creative Spark: Lauren Lemon, Creative Portrait Photographer
    LinkedIn
    Jul, 2019
    - Nov, 2024
  • The Five-Step Creative Process
    LinkedIn
    Jul, 2019
    - Nov, 2024
  • Building Creative Organizations
    LinkedIn
    Jun, 2019
    - Nov, 2024
  • Data Visualization for Data Analysts
    LinkedIn
    Jun, 2019
    - Nov, 2024
  • Data Visualization: Storytelling
    LinkedIn
    May, 2019
    - Nov, 2024
  • Creative Thinking
    LinkedIn
    Apr, 2019
    - Nov, 2024
  • Creativity Bootcamp
    LinkedIn
    Apr, 2019
    - Nov, 2024
  • Critical Thinking
    LinkedIn
    Apr, 2019
    - Nov, 2024
  • Ideation for Marketers
    LinkedIn
    Apr, 2019
    - Nov, 2024
  • Creating a Consumer Driven Marketing Plan
    McDonald´s Worldwide Hamburger Marketing University, Oak Brook Campus
    Jul, 2016
    - Nov, 2024
  • Advanced Google Analytics
    Google Analytics Academy
    Jul, 2020
    - Nov, 2024
  • Google Analytics for Beginners
    Google Analytics Academy
    Jul, 2020
    - Nov, 2024

Experience

  • CreActive Mind
    • Puerto Rico
    • Advertising Services
    • 1 - 100 Employee
    • Strategic Planning & Creative Consultant
      • Mar 2018 - Present

      Consulting services that leverages creative techniques and processes to improve business performance.Strategic Planning Services:Develop brand positioning recommendations, guide market research, data analysis and define brand architecture. Market trend analysis to optimize marketing plans.Create Shopper Marketing strategies for businesses based on shopper insights. Develop activation plans that span the entire shopper journey, while integrating brand, digital and communication efforts.Analyze marketing, consumer and business data to uncover insights, develop strategies and make recommendations for optimization.Creativity and Art Direction freelance services:Conceptualize powerful Platform / Big Ideas that put creativity at the center of all brand efforts and inspires people to participate.Offline & Online art direction that delivers the best way to present a concept visually while inviting people to decode the artwork.Through a strong eye for design, create, produce and update effective, dynamic and well though presentations for internal use or clients.Creativity Workshops:Development and facilitation of custom workshops that will help unlock the creative potential of teams, staff and organizations. Show less

    • Professional Speaker
      • 2012 - Present

      Based on the belief that everyone has the potential to adapt and reinvent themselves, CreActive Mind exists to ignite innovation through empowering creative potential. Main services include developing custom and engaging seminars, workshops and continued education, tailored to address companies business and organizational needs. 2019: KIA Puerto Rico - "KIA Service Advisor Platinum Program"2019: Nissan Puerto Rico - "Nissan Intelligent Mobility Training Tour"2019: Four credit Continuing Education Seminar for Psychologists and Counselors at Carlos Albizu Unibversity, San Juan Campus - "The Idea Asylum: Creativity as the Bridge between Greatness and Madness"2019: Minds Grupo Publicitario workshop developer & speaker - "Innovative Problems for Innovative Solutions" 2019: KIA Puerto Rico Convention speaker - "Evolving the Client Service Experience through CRM"2019: KIA Puerto Rico Convention speaker - "Superior Customer Service"2018: Motorambar Inc. workshop developer & speaker - "Creativity as the Engine to Drive Differentiation"2018: Puerto Rico Public Relations Professionals Association Convention Continued Education Seminar (three credits) - "Creative Thinking in Public Relations"2017: Puerto Rico Public Relations Professionals Association Continued Education Seminar (two sessions: three credits each) - "Creative Thinking in Public Relations"2015: Puerto Rico Public Relations Professionals Association Excel Awards - "Creativity & Effectiveness"2013: Puerto Rico Sales & Marketing Executive Association Convention - "The Role of the Strategic Planner in the Digital Era"2012: MBTI Business Training Institute - "Motivation and Creativity" Show less

  • Leo Burnett
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Strategic Planner
      • Jul 2009 - Mar 2018

      Research and analysis of data and trends to develop business driven strategic plans for clients.Development of communication and marketing briefs for clients and new business pitches.Deep understanding of brand and maketing kpi’s.Creative team inspiration and strategic direction. Engage with global and senior management to collaborate on strategic plans.Lead quantitative and qualitative research efforts from design, questionnaire development, moderation of FGI and results analysis, among others.Presentation design and storytelling.Brand Portfolio: McDonald’s, P&G, Kellogg’s, Puma Energy, Pfizer, Mead Johnson Nutrition, Serrallés Distilleries, Sunnova, DIRECTV, Aeronet, Visa, Corporación Proyecto Enlace del Cano Martín Pena, among others. Show less

    • Creative Director (Interim)
      • Jul 2011 - Jan 2012

      Develop and collaborate on the conceptualization of advertising campaigns.Lead the creative team to ensure quality of ideas and workflow effectiveness.Engage with clients to identify business and creative opportunities.

    • Senior Art Director
      • Feb 2003 - Jul 2009

      Conceptualization and design of advertising campaigns.Supervision and collaboration with other creative teams to inspire out-of-the-box ideas.Brand Portfolio: Kellogg’s, P&G, Nissan, Johnnie Walker, Ricoh, First Mortgage / Leasing, CEMEX, Fondita de Jesús, among others.

  • Clínica de Salud Mental de la Comunidad
    • San Juan, Puerto Rico
    • Psychology Intern
      • Aug 2010 - Jul 2012

      Develop and implement psychological treatment plans for individuals, couples and families. Assess clients cognitive, affective, and personality abilities through psychological and psychometrical evaluations. Provide consultation and direct assistance to students in matters involving mental health crises, documentation, case assignment, among others. Supervise and train begining students in clincal interview techniques. Develop and offer presentations for communities in need. Present clinical cases to staff. Show less

  • Park Advertising / Marketing Drive Worldwide
    • San Juan, Puerto Rico
    • Art Director
      • Feb 2000 - Feb 2003

      Conceptualization and design of advertising campaigns and promotional efforts. Brand Portfolio: Equal, Bausch & Lomb, Santander Bank, Abbot, P&G, Mondelez, Motorola, Pedigree, Kimberly-Clark, Colgate-Palmolive, Chupa Chups, Pittsburgh Paints, among others. Conceptualization and design of advertising campaigns and promotional efforts. Brand Portfolio: Equal, Bausch & Lomb, Santander Bank, Abbot, P&G, Mondelez, Motorola, Pedigree, Kimberly-Clark, Colgate-Palmolive, Chupa Chups, Pittsburgh Paints, among others.

  • Wunderman
    • Advertising Services
    • 700 & Above Employee
    • Art Director
      • Mar 1998 - Feb 2000

      Conceptualization and design of advertising campaigns and Direct Mail efforts. Brand Portfolio: Heineken, Taco Bell, Citibank, Texaco, FedEx, El Nuevo Día, among others. Conceptualization and design of advertising campaigns and Direct Mail efforts. Brand Portfolio: Heineken, Taco Bell, Citibank, Texaco, FedEx, El Nuevo Día, among others.

  • Badillo Nazca Saatchi & Saatchi
    • San Juan, Puerto Rico
    • Junior Art Director
      • Jun 1996 - Mar 1998

      Conceptualization and design of advertising campaigns. Work hand-in-hand with senior creative. Brand Portfolio: Toyota, Lexus, Banco Popular, Nortel Networks, Kodak, Holsum, Wendy’s, Home Depot, Delta Airlines, Reynold’s Wrap, Red Cross, Iniciativa Comunitaria, among others. Conceptualization and design of advertising campaigns. Work hand-in-hand with senior creative. Brand Portfolio: Toyota, Lexus, Banco Popular, Nortel Networks, Kodak, Holsum, Wendy’s, Home Depot, Delta Airlines, Reynold’s Wrap, Red Cross, Iniciativa Comunitaria, among others.

Education

  • Carlos Albizu University - San Juan Campus
    Psy.D, Clinical Psychology
    2007 - 2012
  • Carlos Albizu University - San Juan Campus
    M.S., Clinical Psychology
    2005 - 2007
  • Inter-American University of Puerto Rico-Metropolitan Campus
    Clinical Psychology, 4.0 gpa
    2004 - 2004
  • School of Plastic Arts
    Graphic Design, 4.0 gpa
    1996 - 1997
  • University of Puerto Rico, Río Piedras
    Bachelor's degree, Humanities with a minor in Fine Arts
    1992 - 1996

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