Copywriter

• Apr 2022 - Present

•Developed and refined insightful creative concepts that drove performance for multiple business objectives. •Evolved and maintained consistent voice and tone across many channels by writing, editing and/or reviewing all copy assets. •Launched (and sold out) several new products with engaging multi-platform branding campaigns. •Created impactful presentations that told a clear story about each campaign for key stakeholders, with a link between strategic insights and creative thinking. •Offered creative guidance to external partners and internal cross-functional team members. •Contributed to briefing process and translated insights, initiatives and feedback into creative solutions to reach briefing goals. Show less

Freelance Copywriter

• Aug 2018 - Aug 2021

•Developed email campaigns, webpages and physical assets for clients such as the American Heart Association, Spark Learning Center, Travel Texas, Subway and TTI, Inc. •Developed email campaigns, webpages and physical assets for clients such as the American Heart Association, Spark Learning Center, Travel Texas, Subway and TTI, Inc.

Copywriter

• Apr 2017 - Aug 2018

•Developed brand identity and copy guide for American Heart Association’s Healthy for Good Campaign, with behavioral science insights and creative storytelling skills.•Contributed to creative concept development and execution for award-winning digital and print campaigns for high-profile clients including San Antonio Visitor's Bureau, Apothic Wine and Stubb's BBQ Sauce.•Crafted copy for video, radio, websites, social media, OOH, print media, front-of-house communications and more.

Jr. Copywriter

• Jan 2016 - Apr 2017

Copywriting Intern

• May 2015 - Dec 2015

Graduate Assistant

• Jul 2014 - Dec 2015

•Reviewed and edited communication materials. •Developed e-newsletter and social media content. •Reviewed and edited communication materials. •Developed e-newsletter and social media content.

Producer

• Mar 2012 - Jul 2014

Oversaw pre-production, production, and post production of all projects, as well as executed behind the scenes business management pertaining to accounting, negotiations and contract formulation. Oversaw pre-production, production, and post production of all projects, as well as executed behind the scenes business management pertaining to accounting, negotiations and contract formulation.

Executive Assistant

• Jan 2011 - Jul 2012

Revamped the backend paperwork distribution system of feature films while assisting the Manager of Physical Production with legal paperwork and the creation of infrastructure technology. Revamped the backend paperwork distribution system of feature films while assisting the Manager of Physical Production with legal paperwork and the creation of infrastructure technology.